Remove Advantage Remove Business Environment Remove Knowledge Remove Primary Research
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How to Utilize Secondary Market Research

Netbasequid

Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. As a quick summary, primary market research is a form of research where data is collected, analyzed, and interpreted through an organization’s internal efforts.

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Conducting Market Research: Template and How-To Guide

Netbasequid

And this is all essential intel to capture, as a strategy that’s not rooted in this knowledge is riddled with assumptions and destined to fail. And this is the exact opposite of what needs to happen in today’s consumer-driven business environment. Each has its own advantages and challenges. Primary vs. secondary research.