Boost Your Win/Loss Program with Answers to 5 Questions
Ellennaylor
MAY 1, 2018
Last week, I gave a webinar for the Minnesota SCIP chapter entitled, Win/Loss Analysis: How to Capture and Keep the Business You Want. It was moderated by Michelle Winter of SCIP and Julie Johnson , Minnesota SCIP chapter leader. Yes, this is important, since you want to understand what motivates donors to give or not.
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