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The Ultimate Due Diligence Guide

Alpha Sense BI

Market Review and Competition – Considers a company’s market share and competitive positioning , including its future prospects, growth opportunities, and how competitors could interfere with them.

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What is a Competitive Analysis? 2023 Guide

Netbasequid

Primarily, competitive analysis should help you gain more market share, meaning you have to take it from the competition. Competitive analysis shouldn’t be confused with competitive market research, which studies the competitive landscape rather than focusing on a single competitor.