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Successful Product Launches Require Market Research Intelligence

Netbasequid

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.

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How to Use Social Sentiment to Perform a Competitor Analysis

SCIP

JULY 22 - Understand the trends driving Stakeholder Capitalism and the role of CI in supporting it. JULY 28 - Hear about new ways to get value from your SCIP membership in our latest Town Hall, with new Chair Jay Nakagawa. Senior Director, CI & Market Research at Editas Medicine (Massachusetts). 10 replies).

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How to Complete a Competitive Audit

Netbasequid

A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Market research. A market research tool, like NetBase Quid, is often the first place industry leaders search. In this post, we are mainly going to discuss how to use different tools to conduct one; but first….