What Is The Difference Between Business Intelligence And Analytics?
Datapine Blog
MARCH 25, 2022
“BI is looking in the rearview mirror and using historical data. BA is looking in front of you to see what is going to happen.” – Mark van Rijmenam, CEO / Founder at BigData-Startups. Let’s say you work for a marketing firm that uses both business intelligence and analytics to help large e-commerce companies launch new products.
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