Benchmarking Innovation Primary Research SWOT 
Alpha Sense BI
JUNE 6, 2024
A competitor analysis framework is a strategic tool that empowers corporations to systematically study and understand their competitors’ strengths, weaknesses, strategies, and market positioning—and then benchmark it against their own to create an effective strategy. macroeconomic factors, supply chain, etc.)
Alpha Sense BI
JUNE 23, 2023
The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative. While still a form of primary research, it’s not conducted by the company consuming it.
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