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12 Top Market Intelligence Tools for Go-to-Market Teams

Zoominfo

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

User-Friendly UI & Collaboration Known for its intuitive, user-friendly interface, AlphaSense’s market intelligence platform was designed and built to be easily integrated into an organization’s existing systems processes. There is no publicly available cost information available for the AlphaSense platform.

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Strategy-Analytics Revolution

SCIP

"By approximating real-world behavior, mathematical modeling and simulation can be used to highlight important trade-offs and assumptions associated with various strategic choices , forecast market demand under different scenarios, and help managers understand and predict competitive responses or customer behaviors.". READ THE ARTICLE.

SCIP 52
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ALL NEW - The Practice & Impact of Digital Transformation Intelligence

SCIP

JUNE 14 - Join SCIP and our friends at the Product Marketing Alliance June 14-18 at their Product Marketing Festival. JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. CI Associate Manager at Allstate (Northbrook, IL). Manager, Strategic Planning/Analytics at Adobe (San Jose, CA).

SCIP 52
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New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

Learn how to segment data to anticipate competitor activity & generate nuanced insights about your market. Learn how to build a high-ROI battlecard program that sales loves. What changes are in store over the next 3 years in how companies use market and competitive intelligence? Check out all upcoming events.

SCIP 52
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Big Data & Digital Transformation

SCIP

This study introduces the concept of digital transformation intelligence and explores its? high-ROI battlecard program ?that Director of Marketing Intelligence at Siemens (Tarrytown, NY). Senior Manager, CI - Value & Pricing at Quest Diagnostics (Seacaucus, NJ). impact on organizational agility. Your next job?

SCIP 52
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The optical illusion of job descriptions

Academyci

It leads beautifully into this Skeptical Analyst’s post about a recent ad for a senior CI manager for a (very) large software company, part of an even larger legendary parent. My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us.