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Successful Product Launches Require Market Research Intelligence

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There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Additionally, according to SCIP , there is a 77% likelihood that the greatest threat to business in the future will come from unknown competitors.

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Capturing Better Competitive Intelligence with Data-Driven Insight

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Everything you use to monitor your brand can be used to build a competitive analysis for a robust knowledge of the competitive factors your brand is up against. In a nutshell, SCIP is the world’s leading non-profit organization committed to CI education and certification. A Holistic Approach to Competitive Analysis.

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How to Complete a Competitive Audit

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A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. Website analysis. Website analysis tools can help you determine how much effort they have put into their sites. Website analysis will also help you determine your main competitors so you can focus on them going forward.

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5 Can’t Miss Breakout Sessions at SCIP’s IntelliCon 2020

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Whether you’re in the planning stage or are full throttle into your competitive intelligence strategy, SCIP’s IntelliCon Virtual Conference is the premier place to learn how to take your intelligence to the next level. It validates ideas and is a sign of increased market demand and growth potential.

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