article thumbnail

How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a method used to evaluate a company and its environment. A SWOT analysis can help assess a business unit, product, service, or whole company. Below, we go into detail about how you can create a SWOT analysis and use it efficiently in your business. What Is SWOT Analysis?

SWOT 130
article thumbnail

Competitive Advantage in a Commoditized Industry

Moz

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage.