With the market shrinking, is Competitive Intelligence converging into Market Intelligence?
Markets and Markets
JULY 21, 2020
While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. So, will it be okay to say that CI and MI are slowly converging?
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