Competitive Intelligence Spotlight #35: Laurie Young, Director of Competitive Intelligence with Lone Star Analysis
ArchIntel
OCTOBER 23, 2020
“The purpose of competitive intelligence is to provide a view of the competitive field, to understand the tools, bidding behavior and resources. ArchIntel: How do you measure success within competitive intelligence? . “In terms of success, we want to help our client make winning decisions, and in turn, make money.
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