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Competitive Intelligence Spotlight #35: Laurie Young, Director of Competitive Intelligence with Lone Star Analysis

ArchIntel

“The purpose of competitive intelligence is to provide a view of the competitive field, to understand the tools, bidding behavior and resources. ArchIntel: How do you measure success within competitive intelligence? We have projects where we do a very large study, then filter that data into a concise executive brief.

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How to Complete a Competitive Audit

Netbasequid

A study conducted by Crayon and SCIP shows that competition is becoming stiffer across most industries. A competitive audit can help companies establish marketing benchmarks by discovering what others in their industry are doing and the results they get from it. To fill market gaps. Market gaps are problems waiting to be solved.