Remove Analysis Remove Competitive Landscape Remove Market Segmentation Remove Primary Research
article thumbnail

How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitive landscape by considering related industries and determining potential competitors from lateral sectors.

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. The same goes for finding your way in your competitive landscape.

article thumbnail

What is competition mapping? How to gain the competitive edge 

ATTEST

Competitor mapping is the process of identifying and analyzing the strengths, weaknesses, and market positions of your rivals. Competitive market analysis helps you make informed decisions about anything from marketing to hiring. The same goes for finding your way in your competitive landscape.