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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. This article will talk about how competitive intelligence can pave the way to powerful insights that inform crucial business decisions.

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Competitor Analysis Template & How-To Guide

Netbasequid

Competitor analysis is an investigation into competing businesses that can limit your entry or expansion in the market by offering similar or substitute commodities to your target consumer base. With this knowledge they can maneuver and increase their share of the market – or change strategy.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

And the fuel for these leaps and strides is competitive intel, which influences business strategy. It offers intimate knowledge of your market, which is crucial to your longevity as a business, regardless of vertical. During a 2021 NetBase Quid LIVE event , Cam Mackey, CEO for SCIP, shared a few tips with the audience.