CIO
MAY 10, 2022
CIOs know they must be business leaders, but the business knowledge they must bring to the proverbial table is something of a moving target. There are, of course, the management fundamentals and the longstanding executive skills that remain constant must-haves. But there are, too, a list of topics that bubble up and dominate based on current trends and present-day realities.
mention
MAY 13, 2022
A well-executed call to action (CTA) is a key element of effective digital marketing. It compels viewers to take action and is the gateway to acquiring leads and converting them to potential customers. It’s the driving force behind lead generation , and it can make or break your sales funnel. Just a simple thing such as using a button instead of text boosts conversion rate by up to 45% , speaking volumes about why CTAs are a critical part of any marketing campaign, and without them, you’re
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Crayon
MAY 10, 2022
May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast !
Smart Data Collective
MAY 13, 2022
Did you know that global companies are projected to spend nearly $1.6 trillion on AI by 2030 ? The demand for AI services is growing due to the many powerful benefits it offers. Various applications, from web-based smart assistants to self-driving cars and house-cleaning robots, run with the help of artificial intelligence (AI). With the growth of business data, it is no longer surprising that AI has penetrated data analytics and business insight tools.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
MAY 9, 2022
It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Today, sales is driven by insights. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
MAY 9, 2022
It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started.
Smart Data Collective
MAY 10, 2022
Data analytics technology is rapidly becoming a more integral part of many company cultures. According to the 2021 State of Data Maturity Report, 32% of companies have formal data strategies. Although they are still the minority, this figure has risen from almost nothing under a decade ago. Data analytics serves many different purposes. We have talked at length about the benefits of using big data to improve financial management and implement more effective marketing strategies.
Intelligence Node
MAY 10, 2022
Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses.
mention
MAY 9, 2022
When your brand is in crisis, the last thing your team needs is to feel behind the conversation as it’s happening. News travels fast, but social mentions travel even faster, especially if your brand is about to embark on a crisis. The key is to keep calm and use a social listening tool. Brand awareness still reigns as the top goal for marketing today , so maintaining your reputation is an absolute must.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Crayon
MAY 11, 2022
You just lost a customer. Let’s call her Sarah.
Smart Data Collective
MAY 10, 2022
Artificial intelligence (AI) is all the rage now. It’s impacting numerous industries globally and changing the way we do things. One of the critical industries AI is making strides in is the financial technology “fintech” industry. AI now plays a significant role in facilitating financial services, replacing what required manual work a few years ago.
Intelligence Node
MAY 10, 2022
Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses. The post Data Readiness for Retail – What to Look for in a Data Vendor appeared first on Blog.
Datapine Blog
MAY 11, 2022
“By visualizing information, we turn it into a landscape that you can explore with your eyes. A sort of information map. And when you’re lost in information, an information map is kind of useful.” – David McCandless. Did you know? 90% of the information transmitted to the brain is visual. Concerning professional growth, development, and evolution, using data-driven insights to formulate actionable strategies and implement valuable initiatives is essential.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Netbasequid
MAY 13, 2022
When it comes to managing risk, businesses are increasingly finding the landscape shifting under their feet. As a result, managing risk has become a much larger consideration – and even a priority – for companies in any category. Online never sleeps, and neither do detractors nor competitors apparently! But fear not – we have ways to help businesses manage risk scenarios and gather actionable intel in the process.
Smart Data Collective
MAY 13, 2022
There are many reasons big data has become a double-edged sword for businesses. One of the biggest examples is with employee monitoring. Many companies are using data analytics to monitor their employee productivity and other behavior. It can be even more beneficial than using big data for recruiting. This is an area where big data can help immensely.
bazaarvoice
MAY 11, 2022
As the experts on all things UGC ( user-generated content ), if we do say so ourselves, our clients often ask us for a specific piece of advice: How to hire for a UGC content manager. Rather than respond to each request individually (of which there’s obviously millions), we decided to consult internal experts and put together this best practice guide instead.
Vable
MAY 12, 2022
What’s in a name? If it’s hard to define a library and information job title , it can be a challenge for information professionals to know what to call the people with whom they come into contact. It’s the same at Vable. To be innovative, effective and understand our audience, we need to know the difference between users and end-users - and all the variations.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Dataversity
MAY 9, 2022
In my third article about the ethics of artificial intelligence (AI), I look at operationalizing AI ethics. Human intelligence remains a key factor – to keep a watchful eye on potential biases. Amazon caused a stir in late 2018 with media reports that it had abandoned an AI-powered recruitment tool because it was biased against women. Conceived as […].
Smart Data Collective
MAY 8, 2022
Big data, analytics, and AI all have a relationship with each other. For example, big data analytics leverages AI for enhanced data analysis. In contrast, AI needs a large amount of data to improve the decision-making process. Consumers are presented with ads every day they access the online world. The number of options available to them can sometimes really stress them out.
Domo
MAY 12, 2022
It is springtime in the U.S., which means something as American as apple pie is back: baseball. And since there’s all kinds of great data around one of the country’s great pastimes, we decided for this week’s post to look at Major League Baseball (MLB) attendance statistics from the last 20 years, which is published on many websites including the one we used to get the data you’ll find in the charts below: ESPN.com.
Owler
MAY 12, 2022
What Are the Keys to Building Business Relationships? The business relationships you build are invaluable to your enterprise’s growth. Business relationships include the clients, suppliers, buyers, and organizations invested in your company’s vision and support your operations. Without this network, your business won’t run as smoothly, and expansion will be complex.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Elegant BI
MAY 10, 2022
4 Things to Know to Prepare for BI Tools and Data Democratization! The days of data silos and exclusive data access are over. Data Scientists and business analysts are still an important component of the business and IT teams are still crucial to the success and stability of the organization BUT if you are thinking that these roles are still responsible for day-to-day analytics and delivering every bit of data analysis to the enterprise, your business strategy needs an upgrade!
Smart Data Collective
MAY 8, 2022
More companies than ever are investing in customer service analytics. The customer service analytics market is projected to be worth $46.6 billion by 2030. The fleet management sector is among those driving the growing demand. Many fleet management companies were reluctant to embrace the power of big data a decade ago. Their skepticism has waned significantly, as they have finally started to discover the countless benefits that big data has to offer for their industry.
Data Hut
MAY 13, 2022
Your eCommerce product page is the most important sales tool you have and the holy grail of your online shop. It's where your potential customers' eyes will land first, and it's where you have the chance to make a great first impression. The perfect eCommerce product page is one that converts. You've probably heard this a million times, but it's true.
Resonate
MAY 13, 2022
The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here. During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Elegant BI
MAY 13, 2022
When Considering Tally ERP Mobile Access, Add Augmented Analytics to Complete the Picture! No matter the task or job, every team member needs the right tools to be successful. Accountants, finance professionals, purchasing managers, inventory professionals and other team members responsible for expenses and revenue need the right tools to do their jobs and, in this day of remote work and dispersed teams, that need is greater than ever.
Smart Data Collective
MAY 8, 2022
Blockchain is known for its role in the evolution of cryptocurrencies. However, it is also having a huge impact on other fields. Many businesses and governments are making use of it. Blockchain is Changing the World! Thirteen years ago, the world got its first glimpse of what would soon become a worldwide phenomenon: Bitcoin. In the years since then, it’s undeniable that the grandfather of cryptocurrencies has established itself as a financial force to be reckoned with.
Dataversity
MAY 13, 2022
Pre-COVID data scaling, performance, and data services were largely manageable within the corporate data center. But the last several years have seen enterprises decentralize their data and IT systems, while employees now work remotely across different locations and geographies. This massive increase in remote work arrangements has created additional challenges around managing data access and […].
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