CIO

DECEMBER 14, 2022

CIO Ted Ross believes the honeymoon is over for breakneck productivity when it comes to hybrid work, and he’s not the only one. Tech employees at the City of Los Angeles IT agency who were forced to work remotely in the early pandemic days were very efficient, Ross says. “Fully into the pandemic we had a 34% increase in project delivery,” he adds. But since then, productivity and innovation have waned, in part because of fading relationships between once in-person teams, along with a slew of new

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IT Innovation Banking Gaming 908

Crayon

APRIL 20, 2022

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail. Of course, the product failure rate varies from one industry to another—for example, grocery products fail at a rate of 70-80%— but think about it : When you launch a new product, generally, your odds of success are 25 to 1. If casinos offered those kinds of odds, they'd go out of business overnight.

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mention

SEPTEMBER 7, 2022

If you’re a social media marketer, you know that one of the key ways to build awareness for your brand is to create engaging and compelling content. But what if you could take things one step further and actually use new technologies to help you promote your brand? Blockchain technology is changing the world, and one of its most interesting applications is in the use of non-fungible tokens, or NFTs.

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Gaming Startups Travel Marketing 362

Smart Data Collective

DECEMBER 1, 2022

The world of big data is constantly changing and evolving, and 2021 is no different. As we look ahead to 2022, there are four key trends that organizations should be aware of when it comes to big data: cloud computing, artificial intelligence, automated streaming analytics, and edge computing. Each of these trends will continue to shape the way companies use data in the coming years.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Chris Webb BI

NOVEMBER 21, 2022

Power BI can handle large data volumes, but just how much data can you load into Power BI? Can Power BI handle big data? How big is “big” anyway? These are questions you may have when you’re starting out on a new Power BI project and the answers can be hard to find. Indeed the answer in most cases is “it depends”, which isn’t very helpful.

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Dataversity

OCTOBER 2, 2022

AI models have been proven to enhance critical processes that influence bottom lines, from predicting and preventing churn to detecting instances of fraud. But AI has also made headlines for producing harmful business and societal results, such as discriminating against individuals based on race or gender.

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Business 189

Owler

APRIL 28, 2022

Owler Max is the ultimate sales companion for true sales professionals. Owler’s Head of Customer Success, Nathan Steele, walks us through how it works. Nathan Steele, Head of Customer Success, Owler walks us through Owler Max Since the onset of COVID-19 in 2019, the key to successful selling has more and more been the ability to carefully curate and personalize your outreach emails and a focus on building authentic trust-based relationships with your clients.

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SpyFu

DECEMBER 19, 2022

Content created for the purpose of content creation is also unofficially referred to as invisible content. Those who still rely on outdated strategies of how to promote a web site by simply posting content regularly are destined for failure. Here are a few reasons behind this statement : The number of posts published on a daily basis keeps growing exponentially The amount of social shares and traffic from social media channels is declining The majority of published pieces don’t gain links

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IT Business Edge

JULY 25, 2022

Data lakes and data warehouses are two of the most popular forms of data storage and processing platforms, both of which can be employed to improve a business’s use of information. However, these tools are designed to accomplish different tasks, so their functions are not exactly the same. We’ll go over those differences here, so you have a clear idea of what each one entails and choose which would suit your business needs.

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Netbasequid

APRIL 20, 2022

Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may inspire you to reconsider. We’ve broken down some stats into categories for quick consumption: Digital Marketing.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

CIO

NOVEMBER 22, 2022

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. As with just about everything in IT, a data strategy must evolve over time to keep pace with evolving technologies, customers, markets, business needs and practices, regulations, and a virtually endless number of other priorities.

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Advantage Advantage Intelligence Intelligence 909

Domo

SEPTEMBER 22, 2022

Time really flies. It’s hard to believe it, but today Data Never Sleeps turns 10 as we release our latest version of our popular infographic. Here at Domo on Data we love taking a look at how our collective use of data has changed over time. We took a look at some of the trends last year , and with Data Never Sleeps turning 10 we decided to turn it up a notch.

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IT 130

mention

JUNE 29, 2022

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. But with a bit of math, it’s still possible to find your SEO ROI by using numbers found in your analytic tracking software.

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Marketing Marketing Banking Education 362

Smart Data Collective

JULY 7, 2022

We have previously talked about the reasons that data analytics technology is changing the financial industry. One of the most significant changes has been in the field of stock market investing. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. They point out that value investors are using machine learning technology to anticipate future stock prices.

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Marketing Marketing Data Mining Gaming 356

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Chris Webb BI

AUGUST 22, 2022

If you aren’t active on Twitter or LinkedIn (or you don’t spend a lot of time on them) you may not have heard about the new EvaluateAndLog() function. It’s not documented yet and not mentioned on any of the official blogs, but you can read about it in the last two posts on Jeffrey Wang’s blog here: Introduce the DAX EvaluateAndLog Function.

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IT 337

Vable

AUGUST 9, 2022

A genuine commitment to sustainability is critical for organisations to remain relevant and competitive in this changing world. Much like digital transformation, driving sustainability requires organisations to transform their business from within. Organisations require individuals to take the lead and as we saw at BIALL 2022 , library and information professionals are not only at the forefront of legal tech implementations but are positioning themselves as sustainability experts.

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Timo Elliot

JANUARY 6, 2022

Like the proverbial man looking for his keys under the streetlight , when it comes to enterprise data, if you only look at where the light is already shining, you can end up missing a lot. In a previous blog , I explored the value of dark data and how it can reveal insights that can streamline processes, improve customer experiences, generate more revenue – and maybe even help make the world a better place.

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IT Intelligence Intelligence Data Analysis 133

CXL

JUNE 16, 2022

Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. These tactics are upselling and cross-selling (respectively). While both effectively drive revenue and enhance the customer experience, upselling is ideal for companies with a single product or freemium model.

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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SpyFu

OCTOBER 10, 2022

Are you still relying on old-school link building strategies to improve your rankings ? If so, chances are you’re not seeing much success. This guide will show you 20 strategies to gain more high-quality backlinks and brand mentions from various channels and relevant sites. Tactics like guest blogging, blog commenting, forum discussions, Quora answers, and promoting content on social media still work to a degree.

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Travel Research Win Intelligence 128

IT Business Edge

JULY 22, 2022

In traditional software development, everything has to be coded by hand. This makes software engineering a time-consuming process preserved for skilled programmers. It’s also often tricky to make changes once the software is in production. As a result, companies have been looking for ways to speed up the process. One of the solutions that has recently emerged is low-code and no-code (LCNC) development tools.

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Advantage Advantage Management Security 130

Paul Turnley

FEBRUARY 6, 2022

I started a series of blog posts back in 2020 about best-practice guidelines for planning and designing enterprise reporting solutions with Power BI. To make the topics covered in this series of posts easier to find and follow, they are listed on this page: Doing Power BI The Right Way – for Enterprise Reporting | Paul Turley's SQL Server BI Blog which you can access from the main menu on the blog.

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CIO

OCTOBER 27, 2022

It wouldn’t be far-fetched to call ERP (enterprise resource planning) the brain of an organization’s IT infrastructure. After all, an ERP system streamlines, standardizes, and integrates a wide range of vital business processes across diverse business functions. Implementing an ERP solution ranks among the most capex-intensive projects any IT leader will undertake.

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IT Finance Market Segmentation Market Research 907

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Domo

NOVEMBER 17, 2022

The Football World Cup (or Soccer World Cup if you’re a North American fan) is upon us, kicking off for the 22 nd time in just under a week hosted by the nation of Qatar. Of particular note is England vs United States on Friday the 25th for a little EMEA office vs HQ rivalry. It’s admittedly an unusual time for the world cup to begin, which typically takes place in May, June or July, however, due to the extreme temperatures of the Qatari Summer it will take place during the cooler months of Nove

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mention

MAY 27, 2022

There are dozens of content marketing tools to choose from. Here are sixteen tools that will help you get the job done. But remember, there is no content marketing tool that can take the place of a good content marketing strategy and all the work that goes into it. Any content marketing strategy aims to attract new and retain existing customers by continually developing and curating relevant and quality content.

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Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies.

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Chris Webb BI

JULY 31, 2022

One feature of Power BI incremental refresh I’ve always been meaning to test out is the ability to create your own M queries to work with the “detect data changes” feature, and last week I finally had the chance to do it. The documentation is reasonably detailed but I thought it would be a good idea to show a worked example of how to use it to get direct control over what data is refreshed during an incremental refresh.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Owler

APRIL 21, 2022

Every business wants to generate leads that turn into paying customers. However, not all leads are created equal — and figuring out which ones to focus on can be tricky. This article will discuss the difference between qualified and unqualified leads, explore what a Marketing Qualified Lead is, and go through steps in defining an MQL for your business.

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Sales Profiling Education Information 127

Netbasequid

MAY 25, 2022

Market data refers to all the intel available explaining the demand and supply of products and services within a business category. On the surface, this “data” includes information on the types of products and services available, how many are sold to/by the number of businesses operating in the market, and the size of the customer base. But below the surface, there is so much more data available – and so much opportunity.

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IT Marketing Marketing Innovation 124

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

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Marketing Marketing Copywrite Win 124

Timo Elliot

JULY 21, 2022

It often seems like some folks will do anything to avoid adopting innovation… which caption works better, do you think?

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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