Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business 201

Business Marketing Marketing Information 201

Crayon

FEBRUARY 25, 2021

No two product marketers are the same, which means that no two product marketing teams are the same. Some are small teams, with one product marketing manager supporting the entire product organization. Some are large, supporting multiple product lines, features, specialties, and more. Let’s begin!

Marketing 485

Marketing Marketing Management 485

Zoominfo

OCTOBER 10, 2018

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. Check out the infographic below to learn everything there is to know about B2B blogging.

Marketing 243

Marketing Marketing Learning Information 243

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 299

Marketing Marketing Algorithm Advantage 299

Crayon

SEPTEMBER 28, 2022

On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence. Market intelligence encompasses any and all industry-related information.

Market Intelligence 325

Market Intelligence Intelligence Intelligence Marketing 325

Smart Data Collective

DECEMBER 7, 2023

Video blogging (which is often referred to as vlogging) has become a very popular medium for people that want to share their ideas and knowledge with people they would never otherwise reach. There are many reasons that video marketing has become more popular, which is why 43% of customers say that they want video content […]

Marketing 233

Marketing Marketing Knowledge IT 233

Crayon

FEBRUARY 19, 2021

Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Essentially, product marketing touches every team within an organization. That’s why the role of a product marketer is so broad.

Marketing 405

Marketing Marketing Sales IT 405

Crayon

DECEMBER 2, 2020

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). in market and competitive intelligence leader roles.

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Retail 180

Retail Commerce Sales Market Segmentation 180

FedSavvy

FEBRUARY 14, 2023

Source: USASpending.gov Using data from USASpending.gov, we can see the top government customers using FEDSIM to run procurements has not changed significantly from our previous blogs. © FedSavvy Strategies and FedSavvy Strategies blog, 2012-2023. However, it is important to note the U.S. Department of the Navy, U.S.

Counterintelligence 130

Counterintelligence Win Competitive Landscape Intelligence 130

Weidert Group

APRIL 25, 2024

We’ve all been hearing plenty about how artificial intelligence is transforming marketing: enabling teams to ideate, create, and promote content more efficiently than ever before. But have you tapped into its capabilities for your own marketing work yet? If not, why not?

Intelligence 66

Intelligence Intelligence Learning Marketing 66

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. What Are the Most Prominent AI Tools Affecting Digital Marketing in 2023?

Marketing 273

Marketing Marketing Gaming Capital 273

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 15 Times Marketers Won with Personalization. But, as consumers evolve so must our marketing tactics. Let’s get into it!

Win 189

Win Sales Retail Education 189

CIO

JUNE 8, 2023

Customer relationship management (CRM) software provider Salesforce has launched two new generative AI based offerings, dubbed Marketing GPT and Commerce GPT, to help enterprises build personalized services for their customers. Salesforce’s proprietary Einstein GPT and Data Cloud underpin the two new generative AI offerings.

Commerce 325

Commerce Marketing Marketing Intelligence 325

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 247

Learning Marketing Marketing Algorithm 247

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that. Go take a look!

Human Resources 170

Human Resources Education Knowledge Sales 170

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. This month we focus on the marketing technology stack, the power of direct dials, productivity myths, SEO, and more! Investing In Marketing Technology: 7 Key Considerations. Investing In Marketing Technology: 7 Key Considerations. Let’s get into it.

Marketing 124

Marketing Marketing Sales Education 124

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 273

Marketing Marketing Travel Commerce 273

Weidert Group

AUGUST 17, 2021

An inbound marketing plan that works to grow your business requires a consistent flow of up-to-date, valuable information that your target audience cares about. Your company blog is an essential part of the mix. Plus, there’s the pesky perennial question: What should you be blogging about, anyway?

Business 96

Business Marketing Marketing Information 96

Smart Data Collective

OCTOBER 15, 2021

Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. Your approach to marketing your company should be unique and exciting to snare customers. This is where data-driven marketing strategies come into play. Write a Blog.

Business 349

Business Marketing Marketing Data Mining 349

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 244

Marketing Marketing Gaming Research 244

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal.

Marketing 113

Marketing Marketing Sales Innovation 113

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Win 138

Win Business Brainstorming Restaurants 138

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. The following blog discusses what you need to know about big data.

Sales 335

Sales Marketing Marketing Business Intelligence 335

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges.

Innovation 157

Innovation Marketing Marketing Technology 157

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Sales 154

Sales Startups Sales Enablement Technology 154

Domo

APRIL 17, 2024

Are you ever overwhelmed by how much data you have scattered across your marketing channels and tools? If you work in marketing (like me), you may not know what connectors are and how powerful they can be. Ali Losa is a database administrator at Regions Bank, and she uses Domo to manage her marketing team’s data.

Marketing 105

Marketing Marketing Banking Sales 105

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s where email marketing can do wonders.

Marketing 340

Marketing Marketing Data Mining Sales 340

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Keep reading!

Copywrite 150

Copywrite Profiling Technology Technology 150

mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy. It’s for these reasons that at the heart of effective modern marketing lies a solid understanding of lifecycle marketing. Awareness 2.

Marketing 157

Marketing Marketing Knowledge Sales 157

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. Whether it’s online shopping, virtual learning or even local and retail businesses taking their efforts online, it’s always important to see what niche markets are doing best and what’s making them thrive over others. 2 Create a Unique Newsletter.

Marketing 273

Marketing Marketing Retail Advantage 273

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. Every company needs a social media marketing strategy.

Marketing 320

Marketing Marketing Restaurants Knowledge 320

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275

Marketing Marketing Startups Commerce 275

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. It’s difficult to stay inspired, relevant, and creative in B2B marketing. Here are 50 business blog ideas to help you fall back in love with blog writing.

Win 100

Win Business Brainstorming Restaurants 100

mention

JULY 20, 2022

To make it easier for you, I’ve put together a list of free marketing tools for e-commerce that will help you grow your business online. You will find different tools to help with SEO, analytics, design, marketing, and research. Free marketing tool for website traffic analysis. Free marketing tool for SEO audit.

Commerce 326

Commerce Marketing Marketing Analysis 326

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.

Information 329

Information Marketing Marketing Commerce 329