CIO
JULY 20, 2023
In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. Giant Eagle EVP and CIO Kirk Ball notes that you can’t separate technology from the business anymore; technology is the business. Yet every member of your team is marketing your IT organization every day.
CIO
APRIL 26, 2024
The information and insights company’s foundation remains ensuring that every consumer is accurately represented in the market. billion acquisition of data and analytics company Neustar in 2021, TransUnion has expanded into other services such as marketing, fraud detection and prevention, and robust analytical services.
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mention
MAY 8, 2024
Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.
CIO
APRIL 29, 2024
Applications are the backbone of modern business. In fact, 50% of today’s enterprise apps are Java-based – meaning most of today’s businesses rely on Java in some shape or form. In fact, 50% of today’s enterprise apps are Java-based – meaning most of today’s businesses rely on Java in some shape or form.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
CIO
JANUARY 29, 2024
IT’s continuing evolution away from order-taker to strategic business partner has also had an impact. Culture should be mission-driven, and for us, it’s all about driving the business forward through the tools we’re creating.” All of this keeps our culture alive and keeps Business Technology a destination department,” he adds.
CIO
APRIL 16, 2024
The next generation of leaders in family businesses is poised to embrace the transformative power of generative AI (GenAI) despite marked resistance from the incumbent leaders, according to a PwC report. In the same breath, the findings suggested the NextGen leader’s apprehension about the incumbent leaders’ ability to capitalize on it.
Advertiser: ZoomInfo
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships.
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. But personalized prospecting is possible at scale with the right resources in place.
Advertiser: ZoomInfo
According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. In times of economic uncertainty, account-based strategies are essential.
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.
Advertiser: ZoomInfo
That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
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