7 Ways to Get Your Prospect’s Attention by the End of the Year
If you want to get your prospect’s attention, invest in the prospect in a number of valuable ways.
1. Nurture, Nurture, Nurture
Nurture buyers with data and information that's relevant to them. Have you recently seen a great article or heard a podcast that would resonate with a few of your buyers? Ping them over email. Close the email with no ask and no call to action (CTA).
2. Show Me You Know Me (SMYKM)
SMYKM, or Show Me You Know Me, is a technique achieved by first researching your prospects, personalizing your outreach, and building an authentic human connection. #samsales Founder and CEO, Sam McKenna has built her career on the concept of SMYKM. Use the technique in your email subject line and watch your open rates skyrocket.
Want to get SMYKM ideas straight to your inbox? Follow your target accounts with Owler Community, and get the latest updates on your selected companies!
3. Utilize LinkedIn Engagement
Take a peek at some of your top prospects’ LinkedIn accounts. If they're posting, take note of this key #samsales teaching - look at their comments and likes. Notice anything? Yep...they get a healthy amount of likes but very few comments. Here's your chance to stand out! Add a meaningful comment and show them what's in your head in relation to their post.
4. Proactively Book Time
This is one of our favorite #samsales hacks! If (and only if) your prospect has shown interest in meeting with you, but has since ghosted you when you sent times to meet, send an email proactively booking time for you two to connect.
5. Provide Timelines
If you're not adding timelines into your process during the beginning of your communications, you might be missing a huge opportunity to move your deal forward. Providing these timelines and working backwards from the desired start date can help you create urgency and stay on track.
When would your prospect like to begin using your solution?
How long will onboarding take?
How long does it take to get your contract through legal?”
6. Offer a Discount (Transparently and Early)
Try these two strategies:
Send your proposals over with rack rate pricing and be transparent that discounts are available. You're offering discounts tied directly to decisions the buyer can make, and that encourages a higher spend.
When you do offer a discount tied to a deadline, ensure you offer logical reasoning. Once the date expires, so does the reason for the discount, and allows you to stand your ground in removing the discount offer.
7. Use a Gif
When in doubt, add a gif. This one is one of our favorites when you've exhausted all other options, and it'll offer some levity and personality to shine through in your email.
Get detailed email tips and templates by downloading this free e-book!
Send LinkedIn messages and place cold calls that convert with training from Samantha McKenna. Discover how #samsales can help your team win more deals this year.