More Tools for Competitive Analysis on Marketing Spend

Any successful marketing campaign accomplishes two key objectives. First, it convinces consumers to support a brand. Second, but just as important, it encourages consumers to choose that brand over its competition. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own. To accomplish this, you can use services that let you gather competitive intelligence on your competition’s marketing spend and go-to-market strategies.

1. TV Eyes

Television ads put your brand before a wide audience. But knowing how to target them to reach your desired consumers will give you an edge over your competition. TVEyes offers a Media Monitoring Suite that can track data on television advertisements.

Search through an archive of global TV and radio coverage for brand mentions. TV Eyes is international, covering 3,000 stations in 27 countries and broadcasting in more than 30 languages. Search through your competitors’ ads using keywords, and receive statistics like audience viewership and estimated ad value. The TVEyes Media Monitoring Suite is a powerful competitor analysis tool, especially for sales and marketing.

 

2. Semrush

If you’re looking for flexible and versatile competitive intelligence tools, look no further than Semrush. Among its many features is the ability to carry out research on your competitors’ advertising strategies. With an integrated Google Ads search tool, Semrush lets you see how much other companies in your niche are spending on ads. It also lets you monitor traffic on their website and the copy in their ads. With so many companies increasingly relying on online advertising, the ability to analyze rivals’ Google Ads spending habits is crucial when coming up with a competitor report.

 

3. SpyFu

True to its name, SpyFu is a competitor analysis tool that gives you an insider’s perspective on what your competition is doing. Their ad rankings, keyword use, website backlinks, and more are laid bare with a simple search. Members have access to data going back 14 years, allowing deep dives into your competitors’ marketing strategies. The ability to gather such useful competitive intelligence, along with features like an SEO marketing suite and unlimited downloads for members can yield useful insights.

 

4. Who’s Mailing What

Paid email campaigns are a tried-and-tested method of reaching your target demographic. One way of making sure you’re emailing the right groups is by tracking who’s on your competitors’ mailing lists. Who’s Mailing What is a service that delivers exactly what is promised in its name. It tracks direct mail campaigns from over 85 different industry sub-categories. You can see which headlines, teaser copy, and offers your competition is using, as well as track the performance of a particular campaign. Who’s Mailing What is a great tool for performing competitor analysis on direct mail initiatives.

5. iSpionage

In an always-online world, SEO and PPC marketing make up a considerable share of most companies’ marketing budgets. Tools like iSpionage provide the crucial service of tracking the most effective keywords and PPC strategies in your industry. With it, you can approximate your competitors’ marketing spends and tweak your own accordingly.

 

Coming up with a marketing budget is a tricky matter. You don’t want to go overboard with your spending but you also don’t want to be left behind by competitors. With these five tools, you can measure your budget against your rivals to confirm if you’re resource allocation is on the right track.

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