Using Software Review Sites for Competitive Analysis
Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence. This post contains five of the most widely used and efficient ones.
1. Best Company
Software companies are just one of the industries covered by the expansive listings of Best Company. Featuring businesses as diverse as construction companies and legal firms, this website is a trustworthy online resource. It lets you see what customers are saying about a business and how they’re ranked via a custom algorithm. Best Company prides itself on only allowing authentic reviews from verified customers, so all competitive intelligence gathered here can be trusted for accuracy.
2. Capterra
B2B software providers are always jockeying for customers. Capterra is a website meant to empower those customers so they can make more informed buying decisions. It allows users to compare software side-by-side. Metrics like customer service, added features, and ease of use are taken into account while comparing software products. This allows you to see how your company’s pros and cons stack up against its rivals. Data from over 2 million verified customer reviews are also available and useful when gathering competitive intelligence for product teams.
3. GetApp
Customer reviews are a valuable source of information about what your competition is up to with their product. GetApp recognizes this and has built an extensive library of over 30,000 software profiles based on nearly 2 million user reviews. It lets users search for all software within a particular category and then evaluate all options using the same criteria. What’s useful for customers seeking B2B software is also useful for a developer looking to conduct competitor analysis. With GetApp, you can identify other companies offering similar services and see how you measure up.
4. PeerSpot
If you want in-depth reviews that offer insight into your competitors’ activities, you can use PeerSpot. The service positions itself as “Buying Intelligence Platform” for software and technology solutions. What makes PeerSpot stand out is its emphasis on building a community of trusted experts and buyers. With community forums and long reviews that cover finer points, PeerSpot is a valuable resource for competitor analysis for marketing, sales, and product teams.
5. Software Advice
Along with customer reviews, you’ll want to tap into secondary sources of information about rival software companies. The website Software Advice lets you do that with its customized reports that are created according to your company’s needs. There are also free resources like competitor reports and guides on various sectors of the software industry that are sure to be useful during competitor analysis.
In this aggressive, competitive market, software companies must stay ahead of their rivals or risk losing business. By tracking customer reviews and industry appraisal in your competitive intelligence, you can keep your business ahead of the curve.
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