More News Tracking Tools for Competitive Analysis
What are your competitors up to and what are they doing to win the lion’s market share? Knowing the answers to questions such as these can be the difference between business success and failure.
Unlike the old days when media monitoring consisted of sifting through pages and pages of newspaper publications, news tracking tools make this mundane task much easier and provide greater control for the user. They do the tracking for you so you don’t have to waste precious time and energy combing the internet for competitive intelligence for sales.
Here are five competitive intelligence tools you might want to check out.
1. Newspapers.com
Newspapers.com started in 2012. It has since grown into one of the largest online newspaper archives. With 24,000 US and international papers archived, the site has an almost endless catalog of 871 million pages which grows with every new addition.
The website makes searching for topics and subsequently saving clippings or articles a convenient process. You can compile a trove of historical information on your competitors by using the service.
2. OnlineNewspapers
OnlineNewspapers.com hosts an archive with thousands of newspapers categorized according to geographic location. The website allows you to choose your region of interest and preferred language before searching through its database which includes newspapers from across the world.
Note, however, that its search function is poorly designed. Hence, this website might be better suited for conducting competitor analysis confined to a single location rather than global searches.
3. PR Newswire
With a legacy stretching back over 60 years, PR Newswire is one of the definitive sources of press releases for media organizations. However, it’s not just journalists who use the service. PR Newswire is great for competitive intelligence as well as you can track the latest press releases from rival companies to keep any eye on any new developments. Its network spans 170 countries and its content is accessed in over 3,000 newsrooms, making it fairly representative of the current news cycle. Include breaking news reports in your competitive intelligence by subscribing to PR Newswire.
4. PressReader
Individual magazine subscriptions can add up and become a monthly drain on your resources. PressReader is a convenient online service that grants you access to thousands of globally published newspapers and magazines with a single subscription. When it comes to streamlining the flow of information, PressReader exemplifies the concept of “less is more.” Publications that are dedicated to covering your industry are available through PressReader as soon as they hit newsstands, making it a great resource for timely competitor reports.
5. NewsLookUp
An auto-refreshing, auto-updating newsfeed, NewsLookUp.com lets you monitor the latest stories according to location, topic, or keyword. It covers TV news as well as print media, and also includes releases from the world’s leading news wires. With a built-in search function, NewsLookUp can be a comprehensive source of competitor analysis for sales.
With Newspapers.com, OnlineNewspapers, PR Newswire, PressReader, and NewsLookUp, you never have to miss out on the latest scoop again. Find out what you’re competitors are up to as soon it’s on the news with these media monitoring tools. When you get timely updates on what’s happening, you can strategize and respond in ways that keep you ahead of the game.
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