SpyFu

JUNE 29, 2021

Keywords don’t bring you profit; they bring you people. Although these numbers can be helpful, they often aren’t telling you the whole story. Although these numbers can be helpful, they often aren’t telling you the whole story. For this guide, you should focus on one revenue stream at a time.

Marketing 111

Marketing Marketing Research Analysis 111

Zoominfo

FEBRUARY 25, 2021

Get answers to these questions about lead gen — and so much more! This lead would need to take additional action to reach the qualification benchmark of a 100 points. This lead would need to take additional action to reach the qualification benchmark of a 100 points. What does a “good lead” look like anyway? What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

APRIL 9, 2018

Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. Lack of resources such as staff, funding, and time remains the biggest obstacle to successful lead generation efforts for 61% of B2B marketers ( source ). 2. The Beginner’s Guide to Data-Driven Recruiting.

Innovation 157

Innovation Marketing Marketing Technology 157

Netbasequid

JUNE 3, 2021

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground. And the dips?

Market Intelligence 98

Market Intelligence Competitive Intelligence Intelligence 98

Netbasequid

JANUARY 31, 2022

It’s easy to understand the concept of a social media brand if you think of a brand as all the attributes that make your business distinguishable in the market coming together to form a distinct identity. This identity is the brand of the business – and that identify needs to carry over online, creating a social media brand, of sorts.

KPI 98

KPI Knowledge Profiling Benchmarking 98

Zoominfo

MAY 10, 2018

Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of. In today’s blog post we break down your bad sales habits and teach you the tactics you need to be more productive.

Sales 236

Sales Research Benchmarking Sales Enablement 236

SpyFu

FEBRUARY 26, 2021

Content gap analysis—the process of finding and filling these gaps—can help you find new readers and bring more value to your existing audience. Do it right, and you’ll worry less about your competitors, knowing your content is in a league of its own. When the crawl finishes, you can click export to download a CSV file.

Analysis 93

Analysis Knowledge Research Education 93

CXL

JUNE 2, 2022

Every business needs leads. For ABM to work , everything must be geared towards delivering personalized content that builds relationships. The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Snowflake achieved over 300% growth with ABM.

Marketing 78

Marketing Marketing Win Profiling 78

Netbasequid

JULY 7, 2021

The purpose of this guide to social media management is to help you reassess your approach. To get you rethinking your brand’s social media management, we’ll touch on the following topics and platform-specific approaches: Best social media practices. You’d be hard-pressed to find a brand that’s not on social media these days.

Management 105

Management Benchmarking Information Research 105

SpyFu

FEBRUARY 22, 2022

They know how to use Google Trends to get meaningful insights into search demand and their market. You can do this too if you choose to explore beyond the basic insights and trends on the front page.  If you're new to SEO, check out our what is SEO guide. #1 But catching a trend wave is not easy.

Retail 105

Retail Capital Competitor Analysis Startups 105

Alpha Sense BI

FEBRUARY 21, 2023

It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

FEBRUARY 21, 2023

It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

JULY 24, 2023

We’ll also share case studies and predictions about the direction of the industry below. By applying internal and external data, you understand the problems better and are at an advantage in developing effective solutions, unlike using a limited dataset. Data analytics is how to unlock and apply that wealth in everyday decision-making.

Pharmaceutical 52

Pharmaceutical Business Competitor Analysis Competitive Landscape 52

SpyFu

APRIL 29, 2021

Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just because you can find data doesn’t mean you can easily learn from it. If you think you’re capable of it, take them on in their top source head-to-head.

Competitive 75

Competitive Analysis Competitor Analysis Research 75

IT Business Edge

JULY 8, 2022

Unfortunately, finding the right set of tools or software for your GRC needs can be its own chaotic mess, filled with potential pitfalls and promises that don’t deliver. To help you navigate the GRC market, here are some tips and suggestions for getting started, along with a look at some of the top GRC tools. Table of Contents.

Education 77

Education Management Security Security 77

Moz

JUNE 8, 2020

Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Take out a pen and paper, or open a design program if you prefer, and map out the essential needs of your community.

Alliance 72

Alliance Business Marketing Marketing 72

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Moz

FEBRUARY 9, 2021

You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. Or how about this scenario? You’re a marketing director at a startup.

Briefing 60

Briefing Retail Research Startups 60

Moz

NOVEMBER 12, 2019

Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. Don’t settle for this. Are they online?

Marketing 48

Marketing Marketing Entertainment Profiling 48

ATTEST

DECEMBER 14, 2020

Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. And it’s not just your closest rivals you need to monitor, it’s the wider marketplace and your consumers. Otherwise, you might be taken by surprise by a plucky newcomer! Identify your competitors.

Analysis 52

Analysis Competitive SWOT Marketing 52

ATTEST

DECEMBER 14, 2020

Keeping your eye on the ball when it comes to your competition is incredibly important to make sure you don’t get blindsided. And it’s not just your closest rivals you need to monitor, it’s the wider marketplace and your consumers. Otherwise, you might be taken by surprise by a plucky newcomer! Identify your competitors.

Analysis 52

Analysis Competitive SWOT Marketing 52

Moz

JANUARY 22, 2019

Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. This process is often described as a funnel because you're guiding the customer toward your conversion point.

Sales 56

Sales Commerce Advantage Advantage 56

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Picture a real funnel into which you pour liquid; capturing a lot of material on top in order to direct it into a narrow, specified location at the bottom. Think about how much contact and account data your sales team needs just to prospect. What is a Sales Funnel?

Sales 246

Sales Research Loss Intelligence 246

Zoominfo

MAY 18, 2023

Recruitment marketing helps promote your business as a strong workplace, and can draw in top talent that you otherwise wouldn’t have connected with through traditional recruiting channels. Shortening the time it takes to hire new employees is one of the best ways to make sure you create a talented team. What is Recruitment Marketing?

Marketing 130

Marketing Marketing Human Resources Education 130

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. It’s about offering a personalized experience.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

ATTEST

AUGUST 4, 2022

Brand health isn’t an abstract concept, if you use the right tools to measure it. In fact, with the right information at your fingertips, you can even calculate the ROI of certain brand health metrics. Think that by regularly checking reviews you’ve got a clear view of how your brand is being perceived?

Marketing 52

Marketing Marketing Competitor Analysis Research 52

ATTEST

AUGUST 4, 2022

Brand health isn’t an abstract concept, if you use the right tools to measure it. In fact, with the right information at your fingertips, you can even calculate the ROI of certain brand health metrics. Think that by regularly checking reviews you’ve got a clear view of how your brand is being perceived?

Marketing 52

Marketing Marketing Competitor Analysis Research 52

SpyFu

AUGUST 18, 2021

When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of the world’s most popular search engine. In 2020, about 267 million different Americans used Google; that’s about 80% of everyone in the U.S. The value of PPC advertising can be summed up in one word: reach. What is PPC?

Win 105

Win Sales Learning Research 105

Zoominfo

MARCH 6, 2019

How do you convince someone to buy a product? But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing.

Marketing 197

Marketing Marketing Win Analysis 197

Datapine Blog

FEBRUARY 17, 2023

That said, data and analytics are only valuable if you know how to use them to your advantage. In fact, poor data quality management currently costs businesses a combined total of $9.7 Businesses need integrated data analysis tools if they want to make the most of their data. million per year.

Business Intelligence 76

Business Intelligence Intelligence Intelligence Security 76

Zoominfo

DECEMBER 9, 2019

Your business might be headed in a great new direction, and there might be a fantastic vision behind it, but without well-chosen, well-articulated sales goals, your sales team won’t be equipped to get where you want to be. To give you an idea, we’ve put together this guide of 10 essential sales goal examples.

Sales 100

Sales Win Loss KPI 100

CXL

FEBRUARY 3, 2022

Your audience is aware of and has accepted your product. It also means you have to contend with no longer being the “new” product and the hype boost that can bring. It also means you have to contend with no longer being the “new” product and the hype boost that can bring. The result? Image source.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

bazaarvoice

MAY 11, 2022

Rather than respond to each request individually (of which there’s obviously millions), we decided to consult internal experts and put together this best practice guide instead. If you’re not a UGC expert yourself, it’s hard to know what to ask. All good leaders — and good marketers — need to empathize and understand emotions.

Management 98

Management Knowledge Briefing Human Resources 98

Happy Market

JULY 4, 2022

Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. NEW FOR 2022: If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. Find Erin Online: LinkedIn: [link].

Research 52

Research Market Research Marketing Research Knowledge 52

CXL

NOVEMBER 17, 2022

Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”. With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings.

Predictive Analytics 88

Predictive Analytics Analysis Algorithm Sales 88

Moz

DECEMBER 16, 2019

The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. These are gutsy people who take risks, work extremely hard for their living, and often zestfully embrace any education they can access about marketing.

Marketing 62

Marketing Marketing Win Retail 62

SpyFu

MARCH 28, 2022

If this sounds familiar to you, maybe you've been there--asking for a link to your site, or maybe you've asked to write a guest post. I know that I've been on the receiving end of many. Here's what I can share about improving your chances in the inbox. This guide is not about sales emails.

Sales 52

Sales Information Advantage Advantage 52