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What is Data Normalization & Why Should You Care?

Zoominfo

Data normalization. It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. But first, let’s define what data normalization is.

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Will enterprises soon keep their best gen AI use cases under wraps?

CIO

Normally, a CCO develops ideas about what the market needs and communicates them to a design team, which produces sketches to then be reviewed by the CCO. But what we’re learning from public announcements like these might just scratch the surface of gen AI use cases for the enterprise. And software code is a language.”

Biotech 812
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Generac’s Tim Dickson on the evolving CIO role

CIO

Afterwards, we spent some more time discussing the changing role of the CIO, the story he’s writing around data and AI, how he gets the most from his strategic vendor partner relationships, and more. What follows is that conversation, edited for length and clarity. The traditional CIO isn’t what companies are looking for.

Win 793
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 342
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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Why is this so essential?

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Beyond gigabit: the need for 10 Gbps in business networks

CIO

As digital transformation accelerates, workers expect to be able to work anytime, anywhere – it has become the new normal,” says Liu Jianning, Vice President of Huawei’s Data Communication Marketing & Solutions Sales Dept. Liu points to IDC data showing that audio and video traffic is currently growing 30% year on year.

Business 661
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3 powerful lessons of using data governance frameworks

CIO

The first published data governance framework was the work of Gwen Thomas, who founded the Data Governance Institute (DGI) and put her opus online in 2003. They already had a technical plan in place, and I helped them find the right size and structure of an accompanying data governance program. Focus on value,” she says.