Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Marketing 130

Marketing Marketing Market Segmentation Profiling 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. The marketer’s version of the chicken or the egg. How much might they be willing to spend?

Profiling 130

Profiling Win Commerce Sales 130

Zoominfo

FEBRUARY 22, 2021

Here’s how introverts and extroverts fare on the most important skills needed in the sales world: Making Introductions and Connections. Doing your homework is key to making the first move, no matter how extroverted you are. But both introverts and extroverts have the potential to be awesome salespeople. Defining Extroverts.

Sales 214

Sales Research Gaming Profiling 214

Zoominfo

FEBRUARY 22, 2021

Sales for Introverts Vs. Sales for Extroverts Here’s how introverts and extroverts fare on the most important skills needed in the sales world: Making Introductions and Connections For salespeople and SDRs, making introductions is the critical first step. Doing your homework is key to making the first move, no matter how extroverted you are.

Sales 100

Sales Research Gaming Profiling 100

Zoominfo

JUNE 6, 2023

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. How much damage can it do? Modern go-to-market teams deserve a modern solution to duplicate data. How Data Deduplication Works Deduping can happen at all stages of the data management lifecycle.

IT 130

IT Win Sales Research 130

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. How do I know if this will resonate with my audience? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189