A CI Pro's Guide to Helping Content Teams Thrive In 2022
Crayon
DECEMBER 22, 2021
Blogs. E-books. White papers. Reports. The list goes on and on.
Crayon
DECEMBER 22, 2021
Blogs. E-books. White papers. Reports. The list goes on and on.
mention
DECEMBER 22, 2021
Fine feathers make fine birds , says an old proverb, and it applies to many more aspects than a human look. Just think about your website – it’s like a business card. You want your potential clients to perceive it as neat, well-organized, and elegant. The impression that the website makes may greatly influence their decision to buy your product or use your services.
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Smart Data Collective
DECEMBER 22, 2021
Big data technology has become an invaluable asset to so many organizations around the world. There are a lot of benefits of utilizing data technology, such as improving financial reporting, forecasting marketing trends and efficient human resource allocation. It is crucial to business growth , as companies transition to more digital business models.
Zoominfo
DECEMBER 23, 2021
The COVID-19 pandemic hit recruitment and hiring professionals with a massive one-two punch of disruption. Even before the pandemic, a far more fluid, labor-driven hiring market meant the time-tested methods for interviewing and hiring candidates were becoming outdated. Human resources professionals now rank recruiting and hiring as top concerns , and they are embracing new recruiting technology to meet those demands — tools that may become permanent parts of the HR toolbox.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
FedSavvy
DECEMBER 21, 2021
You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint. Founded in 2010, Sev1Tech began as a data center consolidation and relocation consulting firm. The business has greatly expanded its offering to include providing enterprise IT, cyber security, cloud services, engineering, C5ISR, fielding, training, and program support
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
DECEMBER 19, 2021
The rise of machine learning and the use of Artificial Intelligence gradually increases the requirement of data processing. That’s because the machine learning projects go through and process a lot of data, and that data should come in the specified format to make it easier for the AI to catch and process. Likewise, Python is a popular name in the data preprocessing world because of its ability to process the functionalities in different ways.
Zoominfo
DECEMBER 22, 2021
At ZoomInfo, we’re constantly working behind the scenes to improve our product so that you can continue to grow your business. With every update, we prioritize helping you understand each new feature and how it can be of use to you and your team. That’s why we’re introducing “What’s New at ZoomInfo,” a quick monthly overview of the latest and greatest updates across the ZoomInfo platform.
Dataversity
DECEMBER 22, 2021
Trying to protect sensitive data was a major concern for the enterprise in 2021, and it will continue to be in the coming new year. Whether it be ransomware, a data breach, or a compliance fine associated with one of the new data regulations, the risk around an organization’s data is going to increase as its […]. The post What Data Protection Will Look Like in 2022 appeared first on DATAVERSITY.
Netbasequid
DECEMBER 20, 2021
Keeping track of one’s online efforts is great, but meaningless without standards to measure against. We have five benchmarking examples for brand marketing here to help you better focus your information tracking activities! In this post, we’ll cover: Share of voice and why it’s important. Tracking shifting consumer sentiment. Locating your industry’s influencers.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
DECEMBER 21, 2021
Big data is a phrase that the industry coined in 1987 , but it took years before it became truly popular. By the time the name was a household term, big data was everywhere, and companies were seeking ways to store and use the data. Data scientists knew that big data could hold valuable insights. The key was finding a way to analyze it as it continued to flood in constantly.
Zoominfo
DECEMBER 20, 2021
Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. But too many campaigns are still using an approach that treats all visitors the same.
Dataversity
DECEMBER 20, 2021
Reading Larry Burns’ “Data Model Storytelling” (TechnicsPub.com, 2021) was a really good experience for a guy like me (i.e., someone who thinks that data models are narratives). I agree with Larry on so many things. However, this post is not a review of Larry’s book. Read it for yourself – highly recommended. Reading it triggered […]. The post Tales of Data Modelers appeared first on DATAVERSITY.
Netbasequid
DECEMBER 22, 2021
Online consumer sentiment is a window into the psyche of your audience. Social media users are at liberty to express their opinions online about brands, and these expressions tell the story behind consumer behavior. An online sentiment analysis captures the discussion revolving around your brand, allowing you to understand how and why they feel the way they do.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
DECEMBER 22, 2021
Artificial intelligence has become an invaluable form of technology for fostering better communications in the workplace. Artificial intelligence has been a beneficial changing force for many forms of communication technology. Video messaging is just one example. Video technology is becoming much more sophisticated. More video messaging services are dependent on data analytics, as the analytics in video market is growing over 20% a year.
Zoominfo
DECEMBER 24, 2021
Scenario A prospect initiates communication—maybe they fill out a form or request a demo—but you can’t get a hold of them. Send a calendar invite to this inbound lead with engaging messaging. New technology even makes it possible to book a meeting on their calendar. This is a last-ditch effort to make a connection, and it’s a little risky to schedule a meeting without a qualified call first.
Dataversity
DECEMBER 20, 2021
“Data is the currency of the future,” many experts have predicted. The 21st century has been characterized by the astounding amount of data we’ve gained access to. But what happens if this data isn’t properly stored? A data swamp begins to develop, and accessing that data becomes difficult and sometimes impossible. The internet, social media, […].
SpyFu
DECEMBER 20, 2021
Pay-per-click (PPC) advertising is simple and effective. While a lot of more affordable marketing strategies have emerged over the years, nothing can replace a good old PPC campaign. And, if you are able to make your PPC campaign more targeted and pocket-friendly, then it is really worth the investment. However, PPC campaign management is not an easy task and requires a certain level of knowledge of advertising strategies.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Netbasequid
DECEMBER 23, 2021
The world of work has experienced a seismic shift in the past two years, and who knows what 2022 may bring? Brands are making decisions right now that will impact them for years to come, so making informed predictions is a must. And this applies to both attracting consumers and to internal messaging designed to retain workers. Understanding why workers are leaving their jobs in record numbers informs brands’ next steps in more ways than one.
Zoominfo
DECEMBER 24, 2021
Scenario Add more people to a high-value meeting to give it a greater level of importance. People have a hard time “no showing” when they know that others are depending upon them. It’s difficult to reject meetings when multiple third-party individuals are involved. Use company org charts to identify and invite other potential stakeholders to the meeting.
Infegy
DECEMBER 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media research carries with it some barriers to finding consumer trends quickly and accurately.
Owler
DECEMBER 22, 2021
What is a Sales Process? A robust sales process is the roadmap for converting prospective leads into longtime customers and enables sales teams to efficiently close deals. The sales process is the standardized practice for researching, approaching, and closing potential customers. The customer's perspective of the sales process is the buyer's journey.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Netbasequid
DECEMBER 21, 2021
Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. Brands that don’t exert much effort here – or none at all – are driving a car on three wheels. An athlete studies an opponent to understand their strengths and weaknesses.
MarketCulture
DECEMBER 22, 2021
There is a reason the most customer-centric businesses in the world were born that way. To begin and become sustainable they were forced to be grounded in reality. They had to discover needs in the market that could be met, they had to work out how to service those needs and make a profit. The businesses that have retained their customer-centric approaches as they have grown understood the need to remain grounded in the marketplace.
Dataversity
DECEMBER 23, 2021
Recruiting top-tier talent is always a priority, especially as businesses look to staff back up or expand in new directions once the COVID-19 pandemic recedes. It’s a challenge made more formidable as businesses look to expand their talent searches for the dawning age of long-term remote work. A report from iHire showed that 86.2% of U.S. […].
SpyFu
DECEMBER 22, 2021
Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. But paying someone else to manage your PPC campaigns eats into money that could be better spent growing your business. If you’re new to PPC, campaign management can seem daunting, but with a bit of practice, you’ll be amazed at the results you get for just a little bit of work.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
DECEMBER 22, 2021
Most of us know from our years in school that grades aren’t everything, but a report card can serve as a useful tool for assessing what you do well and where you can improve. It was true back in calculus and history classes, and it’s true today — for your company’s website, anyway. So, what factors contribute to a website that performs well, and what aspects can interfere with site performance?
Wink Intel
DECEMBER 20, 2021
“When they saw the star, they were filled with joy!” . Merry Christmas. and. Happy New Year! The Wink, Inc. offices will be closed on December 23rd and 24th to celebrate the holiday with our families. We will also be closed on December 31st to ring in the new year. . The Wink, Inc. family. Sheryl, Victoria, Jamie, Jason, Keely, Peter, Rita, Talia, Vince. .
Dataversity
DECEMBER 23, 2021
The vast amounts of unstructured text is leaving knowledge workers struggling to comb through the sheer volume of information available. This has created a need for humans and artificial intelligence (AI) to work side by side to create a true natural language-enabled enterprise, which allows the organization to deliver business outcomes with an effectiveness that far surpasses […].
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