Crayon

DECEMBER 2, 2020

The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

Market Intelligence 473

Market Intelligence Battlecard Intelligence Intelligence 473

Cipher

DECEMBER 3, 2020

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle!

Competitive 414

Competitive Competitive Intelligence Intelligence Intelligence 414

Smart Data Collective

DECEMBER 1, 2020

Artificial intelligence is shaping our world in unbelievable ways. As previously stated, it has both benefits and drawbacks. What do you think would happen if robots took over the world? Would you never have to go to school again? Or would you never have to take the bus again? Oh, wait! Will the bus now be driven by a robot? You need to think about the different ways AI is changing our world.

Education 248

Education Intelligence Intelligence Hospitals 248

Alexa

DECEMBER 3, 2020

Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. You wanted to buy it, but you just needed a few answers before adding it to your cart and checking out. You’re not the only person who has been in this predicament.

Marketing 233

Marketing Marketing Sales Education 233

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Crayon

DECEMBER 4, 2020

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. I get to understand their problems, what their day-to-day is like, and how they operate within their organizations.

Competitive Intelligence 422

Competitive Intelligence Competitive Intelligence Intelligence 422

Smart Data Collective

DECEMBER 2, 2020

In recent years, leading professional fields like marketing have leaned heavily on phrases like, “content is king,” but if you’ve been paying attention – not just to marketing, but to many other growing fields, including eCommerce, healthcare, and finance – the real reigning force is not content, but data. Big data, which is itself a consequence of other technology, gives us the tools to interpret our actions, to strategize and analyze in new and more objective ways.

Finance 248

Finance Knowledge Technology Technology 248

mention

DECEMBER 2, 2020

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand. Online marketing has been cemented as a norm since more and more businesses have to come up with digital campaigns, stand out from the crowded online space, and continue to increase their bottom line.

Marketing 195

Marketing Marketing Briefing Management 195

Zoominfo

NOVEMBER 30, 2020

While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. . And as it turns out, there are some very real benefits to using text as part of your prospecting strategy. Sure, being ghosted by your prospect is certainly a possibility, but at the very least, it gets your message read, and faster than if it had been sent via email. .

Sales 195

Sales IT Business 195

Cipher

DECEMBER 2, 2020

PowerBI Integration is Live! Today, we’re excited to announce the integration between Knowledge 360 and Power BI reports. By integrating with Power BI, you are now able to create reports and workspaces in PowerBI and add them any sandbox dashboard in Knowledge360. For example, this Power BI integration allows sales teams to visualize pipeline data next to their prospect's social media feeds and key trending industry topics all in one dashboard view.

Knowledge 327

Knowledge Business Intelligence Intelligence Intelligence 327

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

NOVEMBER 30, 2020

Data is absolutely vital to your occupation as a business owner. After all, this information lets you understand your market better, enabling you to provide better customer experiences. However, customers aren’t as willing to share personal information with companies. In fact, a study found that 79% of Americans are concerned about how their data is being used by companies, which is not good for building trust.

Profiling 221

Profiling Information Marketing Marketing 221

FedSavvy

DECEMBER 3, 2020

This blog is a follow up to our original September 2018 ManTech blog. ManTech continues to provide many of the same services as described in the 2018 blog but has positioned itself to be more competitive in the intelligence community (IC) customer base and cyber security services. The company also realigned its organization with Matt Tait, former President of the Mission Solutions and Services (MSS) Group, now functioning as Chief Operating Officer.

Value Chain 130

Value Chain Win Intelligence Intelligence 130

Zoominfo

DECEMBER 3, 2020

Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax. Two solid hours of not working, not being asked for snacks, and not experiencing Zoom fatigue — a feeling she, even as the Head of Global Sales Ops + Enablement at Zoom, had become all too familiar with.

Management 147

Management Globalization Security Security 147

Octopus

DECEMBER 2, 2020

How to use Competitive Intelligence in recruitmentThis article is called how to use Competitive Intelligence in recruitment and looks at what you can get by looking at your competitors' job. The post How to use Competitive Intelligence in recruitment appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 117

Competitive Intelligence Competitive Intelligence Intelligence 117

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

NOVEMBER 30, 2020

Automation is a growing market throughout the world. According to many experts, it is expected to be worth $83 billion by the end of next year. The appeal of automation becomes a lot more evident when you understand its capabilities. Data automation, in particular, can offer some tremendous benefits. Understanding the Phenomenal Benefits of Data Automation.

Business 211

Business Advantage Advantage Management 211

Intelligence Node

DECEMBER 2, 2020

What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or another, comes face to face with. How you answer it, though, makes a world of difference: Do you rely on intuition, on long-held practices supported […]. The post How Data-Driven Assortment Optimization Empowers Retailers To Grow appeared first on Blog.

Retail 104

Retail Learning IT Management 104

SpyFu

DECEMBER 3, 2020

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll use, the steps it will take to get there, and the fun new content you’ll create—none of that really matters if you’re not building toward well-defined SEO goals. A set of specific and actionable SEO goals gives you all the guidance you’ll ever need to build a strong SEO strategy.

Profiling 116

Profiling Competitive Learning Algorithm 116

Tinuiti

DECEMBER 2, 2020

Performance marketing leader eyes international, product and innovation investments to meet evolving consumer needs .

Capital 100

Capital Innovation Marketing Marketing 100

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Evalueserve

DECEMBER 2, 2020

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. Without it, organizations are unable to surpass competitors, overcome key challenges, and spot critical opportunities. But most CI programs leave people drowning in data and starving for insight. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer ins

Competitive Intelligence 98

Competitive Intelligence Competitive Competitive Landscape Intelligence 98

Vable

DECEMBER 2, 2020

I was curious about this post which was originally written in early 2017. It stated that "a quick LinkedIn search reveals that there are 158,455 Librarians, 71,224 Information Officers and 10,479 Knowledge Managers on there". I refreshed this search in late 2020 and found the following: 471,000 Librarians ( 158,455 Librarians). About 3,760,000 Information Officers ( 71,224 Information Officers).

Knowledge 95

Knowledge Banking Management Information 95

WideNARROW

NOVEMBER 29, 2020

How to brand and market your competitive intelligence team. Competitive intelligence is core to any successful organization, but it is not uncommon for an organization to view the CI team as a faceless research department. Whether you want to take your CI team to the next level, or get the recognition your team deserves for the in-depth insights you provide, here are 9 tips to help you brand and market your competitive intelligence team.

Competitive Intelligence 93

Competitive Intelligence Competitive Intelligence Intelligence 93

Domo

DECEMBER 4, 2020

As several pharmaceutical giants get set to roll out their COVID-19 vaccines on a global scale, international delivery giant DHL is gearing up to help by shifting its digitalization efforts into overdrive. One key recent initiative was the development of the DHL Data Analytics Portal, a cloud-based, data-fed solution that gives customers access to accurate, real-time information so they can make quick decisions and take definitive actions that help them operate more efficiently and effectively.

Pharmaceutical 86

Pharmaceutical Globalization Information Learning 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Evalueserve

DECEMBER 4, 2020

As the asset management industry reels from the disruption that Covid-19 has left in its wake, it is apparent that more needs to be done to fulfill sales and marketing needs. Before the pandemic, asset managers already had time-to-market, data accuracy, and thoughtful content issues in their sales and marketing processes. Now, in the age of customized and timely information, firms need to ramp-up their ability to provide relevant and factual content at the right time to the right people.

Sales 64

Sales Sales Enablement Management Marketing 64

Digimind

DECEMBER 2, 2020

For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user experiences beyond an ordinary swipe or tap, with live-streaming and even shopping features coming into play.

Sales 62

Sales Market Research Marketing Research Research 62

Moz

DECEMBER 3, 2020

Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it. ? ? ? ?. Click on the whiteboard image above to open a high resolution version in a new tab!

Profiling 61

Profiling Gaming Management Marketing 61

SCIP

DECEMBER 4, 2020

Only 5 seats are left for our all-new workshop on Maximizing Value from MI/CI Tools & Technology. LEARN MORE. What You'll Learn. What to do before investing in any tool. How to use tools to support an intelligence culture. How to use tech to increase sales & customer retention. Who'll You'll Learn From. "SCIP workshops are an amazing experience - a great combination of gaining knowledge and developing actions you can immediately take at your company.".

Technology 52

Technology Technology SCIP Competitive Intelligence 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Acoustic

DECEMBER 4, 2020

It’s been widely reported that this Black Friday broke records in North America. It was the earliest start to a holiday season ever ; retail stores began to set up for holiday sales the week prior to Halloween (one week to 10 days earlier than in the past). This early preparation—coupled with consumers’ desire to enjoy some semblance of a festive season—seems to be paying off.

Benchmarking 52

Benchmarking Retail Analysis Globalization 52

Digimind

DECEMBER 3, 2020

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.

Competitive 53

Competitive Sales Business Market Research 53

Dataversity

DECEMBER 4, 2020

Click to learn more about author Jeany Prinz. One of the great advantages of Data Science Analytics Platforms is their ability to analyze diverse types of data. Today, we want to move to the outer edge of the alphabet and look into data from the Zika virus. Our analysis is inspired by the Microreact project “Zika […]. The post From A for Analytics to Z for Zika Virus appeared first on DATAVERSITY.

Advantage 52

Advantage Advantage Analysis Learning 52