Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

While they might be a thorn in your side, your competitors aren’t special. They, like every other business on the planet, are coming into 2023 with all kinds of newfangled ideas. The optimists are plotting means by which AI can be leveraged to incite hypergrowth and the pessimists are streamlining and building efficiencies to help weather a potential recession.

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How the ‘diversity hire’ accusation and other barriers remain for Black women in tech

CIO

Black women in technology are burnt out and impatient with an IT industry slow to change. More than a dozen Black women working in technology roles, across a wide range of industries and at varying levels of seniority, spoke to CIO.com on the back of a British Computer Society (BCS) and Coding Black Females (CBF) report— The Experiences of Black Women in the IT Industry , fielded in the summer of 2021 but launched last October—that found that total representation of Black people in the UK IT wor

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Data-Driven Tips to Optimize the Speed of Macs

Smart Data Collective

Big data technology is obviously heavily dependent on computer hardware. However, the relationship goes both ways. Computer users can take advantage of data-driven tools to improve the performance of their devices. Macs can be great tools for data science. However, that is only the case if they are properly maintained and optimized for speed. Mac users, in particular, may want to find creative ways to use big data to make sure their devices work more efficiently.

Advantage 219
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What is Marketing Automation: Definition, Tools, and Examples

mention

Marketing automation is a buzzword in the world of digital marketing. With more and more businesses going digital every year, marketers realize that automation is the key to reaching more customers and boosting sales. But what is marketing automation? Why should you use it in your business, and how can you get started? In this article, we’ll answer all these questions by providing a definition of marketing automation, some tools for automating your marketing campaigns, and examples of marketing

Marketing 285
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The “Block length does not match with its complement” Error In Power Query In Power BI And Excel

Chris Webb BI

When using the Web.Contents function to call a web service in Power Query in either Power BI or Excel you may encounter the following error: DataFormat.Error: Block length does not match with its complement. Here’s an example of an M query that calls a web service and, at the time of writing, gives this error: Web.Contents( "[link] ) The problem is caused by something to do with how some web services handle “deflate” compression; apparently the same issue exists in the equi

IT 270

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3 Ways AI Has Helped Marketers and Creative Professionals Streamline Workflows

Smart Data Collective

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. These advanced solutions, such as artificial intelligence (AI), could optimize your workflow, leading to increased sales and revenue. However, using AI to develop creative work and marketing content is challenging.

Marketing 230
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Successful Content Marketing Tips For Small Businesses

mention

Most small businesses are in a situation where they need to get more customers. And one of the best ways to do that is through content marketing. Content marketing is a form of inbound marketing that involves creating and distributing valuable (and relevant) content to attract and engage prospects through channels like blogs, social media, videos, e-books, and more.

Marketing 275
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Avoiding The “Maximum Allowed Size” Error In Power BI DirectQuery Mode With Aggregations On Degenerate Dimensions

Chris Webb BI

Back in December I wrote a post explaining why you may encounter the “The resultset of a query to external data source has exceeded the maximum allowed size” error when working with degenerate dimensions in DirectQuery mode in Power BI. In that post I showed an example of how a moderately complex DAX expression in a measure can trigger the error even when you’re applying a filter in a visual; in this post I’ll show how you can use aggregations to avoid that error.

Profiling 226
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8 steps to turning around a toxic IT culture

CIO

Despite greater emphasis on empathy and inclusivity, toxic behavior is still an issue for many IT organizations. And when toxicity takes root, friendliness, kindness, and basic civility quickly fall by the wayside, replaced by selfishness, harassment, and even outright emotional and physical abuse. Identifying and neutralizing an emerging toxic IT culture before it can begin damaging team members, projects, and overall organization performance is every CIO’s responsibility.

IT 875
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Top 10 questions in competitor research

Aqute Intelligence

While every research project is different, most have some elements in common. Across the hundreds of research projects that we have conducted, these are the top ten questions that our customers want answered. Who are the competitor’s customers? How much does the competitor charge for their product? What else goes into pricing - such as discounts and the cost of implementation services?

Research 130
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Sales Strategy 101: The Ultimate Guide

Zoominfo

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable.

Sales 130
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Power BI and the Dimensional Dilemma

Paul Turnley

There is no secret about this. If you do any legitimate research about Power BI (reading blogs, books or training from reliable sources), you will quickly learn that a lot of basic functionality requires a dimensional model, aka "Star Schema". This is a hard fact that every expert promotes, and self-taught data analysts either have learned or will learn through experience.

Learning 121
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Coaching IT pros for leadership roles

CIO

When you’ve spent your career mastering complex technologies, stepping into a leadership role might not be the first item on your wish list. As a CIO, you’ve already made this transition. But how do you prepare others on your team for this next career step? This is one of the more challenging steps in any IT career. It requires you to hesitate when you know the answer, let others make mistakes, and convince someone who has spent decades getting to the apex of a technical skillset to let it go an

IT 794
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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15 competitive intelligence companies - Europe

Aqute Intelligence

Based on our fuller list of competitive intelligence companies, below is a list of companies wth European headquarters or a primarily European focus, as far as one can judge from their websites. Here is our latest list of European competitive intelligence consultants: Affinis , France AWARE, UK Cognosis , UK Competia , Canada/Switzerland Deallus , UK Die Denkfabrik , Germany Fletcher/CSI , US, UK Fuld & Co , US, UK, Philippines Global Intelligence Alliance , Finland, global offices I-Intelli

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How AI Can Aid Your Prospecting

Zoominfo

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. Created by OpenAI, the free artificial intelligence (AI) content tool is capable of having human-like conversations, answering complicated questions like “what is quantum physics,” and passing parts of licensing exams for lawyers and doctors , along with the final exam for a prestigious MBA program.

Banking 130
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Creating and Displaying a Last Refresh Date Measure

Paul Turnley

usiness users often need to know how fresh the data is that they see on a Power BI report. This requirement can be interpreted to mean either "when was the last date & time that the source data was updated?" or "when was the last date & time that the data model was refreshed?" I've used a few different approaches to record the actual date and time, but all generally using the same technique.

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Insurance IT leaders herald new era for digital customer experience

CIO

The insurance industry is undergoing a sea change, with IT playing a crucial role in rolling out digital customer experiences for policyholders and agents, as in-person meetings all but vanish in the post-pandemic era. This pivot to digital customer experiences has become a new insurance industry imperative, as John Aflac, Liberty Mutual, MassMutual, MetLife, and a host of other insurers have embraced digital strategies for interacting with and delivering new services to customers — in some case

IT 785
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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What Brands Learn from a Social Media Audit

Netbasequid

The internet has exploded with social forums and platforms; there is no lack of online avenues to advertise to the masses. But with your brand spread out between Instagram, Facebook, TikTok, Twitter, Reddit, and more–how do you effectively and sufficiently track your marketing efforts? A social media audit plays the superhero in your measuring and tracking efforts by gathering all your intel into one place to reveal where your business is winning and losing.

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Renewable Energy Trends and Outlook for 2023

Alpha Sense BI

Over the past two years, the oil industry has faced a series of volatile macroeconomic events that have escalated the importance of renewable energy. As societal concerns about climate change climb , interest in ESG investing grows , and new global crises destabilize supply chains, stakeholders and private equity are funneling capital into potential energy solutions.

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A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliot

New cloud platform technologies have unleashed new opportunities for business model innovation. Midsize companies, in particular, can leverage their deep understand of their customer needs to go beyond providing products or simple transactional services, and instead introduce more value-added solutions on a subscription basis. ActoVent in Germany is a great example of this trend, and has explained the technical and business opportunities in their entry to the SAP Innovation Awards 2023.

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Software project management challenges — and how to handle them

CIO

The need for efficient software development has taken on greater importance as enterprises introduce more and more digital services and add automation capabilities to enhance business processes. Managing software projects might not be at the top of CIOs’ priority lists , but it is something that IT leaders will have to master. There are plenty of challenges involved in managing software projects, and IT executives who learn how to address these hurdles can help their organizations build better a

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Using Emerging and Legacy Tech Together Raises Data Security Complexity

Dataversity

The World Economic Forum has released its Global Cybersecurity Outlook 2023 report, and it highlights how things have changed when it comes to data security and cybersecurity in general. It cites the inevitability of more cyber laws and regulations in view of more aggressive and sophisticated attacks, the need to regulate third parties that process data, […] The post Using Emerging and Legacy Tech Together Raises Data Security Complexity appeared first on DATAVERSITY.

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Key Takeaways from J.P. Morgan’s 41st Annual Healthcare Conference?

Alpha Sense BI

J.P. Morgan’s Annual Healthcare Conference is the industry’s largest, most informative healthcare investment symposium. Attracting industry leaders, emerging fast-growth companies, and technology creators from around the world, life science corporations share their latest advances, leading research, and best practices — as well as their intentions to scale their digital health solutions — to the masses in hopes of securing capital.

Biotech 96
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Uncover The Power Of White Label Dashboards & Reports With Key Features And Examples 

Datapine Blog

Table of Contents 1) What Are White Label Reports? 2) Benefits Of White Label Reports 3) Key White Label Reporting Features 4) White Label Dashboards & Report Examples In today’s competitive business environment, building a brand that is trusted, recognizable, and loved by many is not an easy task. It is not enough to just provide a good product or service to clients anymore, it is about offering personalized experiences that will set your company apart from competitors.

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Broadcom: 2023 Tech Trends That Transform IT

CIO

At Broadcom, we see challenges companies face first-hand, and in turn how technology trends impact the world’s largest companies. We’re sharing the top 5 predictions that you should be planning for in 2023. Stay tuned for future blogs that dive into the technology behind these predictions from Broadcom’s industry-leading experts: AI and automation will play an even more expanded role in technology Whether in chips, software, or services, Broadcom believes artificial intelligence and automation g

IT 734
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Understanding the Role of CIOs in Test Data Management

Dataversity

The arrival of Web3 confirms our entry into an era of user-governed applications. This means developers must emphasize responsiveness and deliver on-demand data insights. Likewise, at the back end, they must build a sturdy testing environment that prepares the application for big data inflows. As we know, chief information officers (CIOs) are at the helm of […] The post Understanding the Role of CIOs in Test Data Management appeared first on DATAVERSITY.

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B2B MARKETING VIDEO STATISTICS FOR 2022

Weidert Group

If you have a smartphone with a video camera, then you can produce video marketing content for your company in 2023. With the right tools, a marketer can create a video as simple as a walk-along facility tour for recruiting efforts using their smartphone, or as sophisticated as a full-on multi-camera production complete with professional-grade cameras, soundtracks, voiceovers, and slick editing.

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QSR Increasing Market Share with AI-powered Consumer Intelligence

Netbasequid

As costs continue to rise and inflation hits consumers where it counts—their wallets. Quick-serve restaurants are jumping in and playing hero for many families, as they seem to have mind-reading intelligence to help them understand what their audience wants—to the joy and appreciation of their fans. How are they doing this? Quick-serve restaurants are increasing their market share with consumer intelligence.