Crayon
APRIL 9, 2021
The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Overlap aside, these two roles are considerably different — and equally important.
CIO
APRIL 6, 2021
As enterprises move ahead in their digital transformation journey, the massive trail of data from digital transactions is growing steadily, but for many organizations extracting intelligence from data remains a pipe dream.
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Cipher
APRIL 5, 2021
When it comes to effectively structuring a market and competitive intelligence (M/CI) team in the life sciences industry, there’s no universally-accepted approach. The structure of M/CI teams is subjective and defined by a wide range of different variables, from budget to corporate structure.
mention
APRIL 7, 2021
As we’ve been adjusting into the new normal, companies are increasingly aware of changing up their marketing strategies. And one such change we’ll likely see is the increasing importance of building brand authority, especially when everyone is crammed into the crowded digital space. How does brand authority differ from brand positioning? In short: brand positioning is what sets you apart from the competition—but brand authority is what raises you above the competition.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
APRIL 7, 2021
Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease. Does that mean businesses with small (or non-existent) budgets are out of luck?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Cipher
APRIL 7, 2021
Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Octopus
APRIL 7, 2021
How Competitive Intelligence and Corporate Investigations prevented a lousy investment This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity. The post How Competitive Intelligence and Corporate Investigations prevented a lousy investment appeared first on Octopus Competitive Intelligence.
Intelligence Node
APRIL 7, 2021
Table of Contents Introduction: Adapting to the ‘New Normal’ of the CPG Industry 5 Key CPG eCommerce Challenges Top CPG Trends In The New Age Retail Economy Best Practices to Win the Evolving Online CPG Market Conclusion: The Way Forward is Digital There is not one industry or business that wasn’t impacted by the pandemic […]. The post Navigating the Changing CPG Retail Landscape – Challenges, Trends, & Best Practices appeared first on Blog.
Smart Data Collective
APRIL 4, 2021
Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives. There are a number of platforms that use big data to help marketers reach their target customers and engage with them more efficiently.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
ArchIntel
APRIL 6, 2021
ArchIntel™ -. In a crowded and highly competitive marketplace, identifying a company’s biggest competitors is crucial. A recent blog entry on Spyfu’s website stresses that competitive research is the foundation of any strong marketing strategy because it not only allows the entrepreneur to spot competitors but also helps expose their marketing tactics.
Zoominfo
APRIL 8, 2021
Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.
Octopus
APRIL 8, 2021
Read More. The post President of the Academy of Competitive Intelligence answers our questions appeared first on Octopus Competitive Intelligence.
Smart Data Collective
APRIL 7, 2021
Artificial intelligence has made marketing a lot easier. Savvy marketers are using AI technology to expand their reach through digital media. One of the ways that marketers can use AI to get more sales and exposure is through podcasts. AI has made it easier to optimize their podcast marketing strategies, which can be beneficial in numerous ways. How AI is Invaluable for Growing New Podcasts.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ArchIntel
APRIL 6, 2021
ArchIntel™ -. Brent Barnhart , a writer and content critic, recently published an article that helps businesses grow their social presence through competitive benchmarking. In his article published on Sprout Social , Barnhart explained that competitive benchmarking is the process of comparing a company’s campaigns with those of its competitors. This strategic process allows a starter to establish a social presence, as well as set and achieve social media goals.
Zoominfo
APRIL 6, 2021
Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.
Netbasequid
APRIL 5, 2021
Whether you are exploring data sets for the insights they contain or sharing your findings with others, data visualization makes the process most impactful for your brand. It makes sense, as the human brain is built to leverage visual cues far faster than text – and with greater memory recall. Therefore, data visualizations enhance the process of data analysis every step of the way, from exploration to dissemination.
Smart Data Collective
APRIL 8, 2021
Artificial intelligence has been very important for modern businesses. The market for AI technology is expected to be worth $37.9 billion within the next three years. Some of the changes that AI has brought are more obvious than others. A number of companies are using AI technology to improve their websites, design new logos, bolster their online marketing efforts and predict future trends.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ArchIntel
APRIL 6, 2021
ArchIntel™ -. “Current predictions show us the number of online buyers growing to 2.14 billion by 2021, making up around a quarter of the world’s population.” — Hostinger Tutorials. The coronavirus pandemic has changed the norm in business, posing various challenges for companies in terms of receiving and retaining customers. In a recent article , James Vince of Liist Studio said that the rate of reported difficult calls increased from 10 percent to 20 percent in two weeks when
Zoominfo
APRIL 8, 2021
Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.
SpyFu
APRIL 5, 2021
The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results , we track twice as many SEO results as before and arm you with action-ready insights to ultimately earn more clicks. And it's just the start as we add even more keyword results in the coming months.
Netbasequid
APRIL 9, 2021
Data visualization is a potent tool for brands. But there’s a right way and a wrong way to do it. Insights from visualized data are impactful to a brand’s decision-makers when executed correctly. Poor data visualizations fail to provide helpful intel and also create misleading impressions that send businesses off course. With that in mind, we’ll look at how to visualize data the right way.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ArchIntel
APRIL 6, 2021
ArchIntel™ -. The line separating employees with digital skills from those without has never been more apparent than it is today, amid the COVID-19 pandemic which is forcing businesses to take their operations online. An article in T-HQ tries to make an educated guess as to how the increased demand for technological solutions will affect companies’ hiring practices.
IBI
APRIL 8, 2021
In the opening keynote for TIBCO + ibi: The Power of Together, TIBCO CEO Dan Streetman shared a favorite quote: “If you want to go fast, go alone. If you want to go far, go together.” He added, “With the right tech and teamwork, you can actually go further and faster together.”. We hope the sessions you watched during the event demonstrated how TIBCO + ibi will continue to enhance ibi products to help your business go further and faster.
Domo
APRIL 8, 2021
Modern BI for all. Four little words. One massively important concept. Especially at a time like this, when data is growing exponentially while organizations face unprecedented challenges. To survive, businesses need something better than what they’ve had to work with. Modern BI for all is that something. Which is why it was the theme of Domopalooza 2021 , and why more than 11,000 business leaders participated in the virtual event late last month.
Dataversity
APRIL 5, 2021
Click to learn more about author Kendall Clark. The mandate for IT to deliver business value has never been stronger. In fact, 76% of executives believe IT must be an active partner in developing business strategy. Agility is key to success here. However, most enterprises are hampered by data strategies that leave teams flat-footed when […]. The post Why the Next Generation of Data Management Begins with Data Fabrics appeared first on DATAVERSITY.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
ArchIntel
APRIL 6, 2021
ArchIntel™ -. Netherland-based IT company Social Links on Tuesday announced the impending launch of a new software product aimed at facilitating open-source data investigations. Called, Social Links PRO, the new OSINT tool was designed to run on the IBM i2 Analyst’s Notebook platform. The Dutch firm said in a statement that its latest product will provide IBM with data methods and open-source intelligence solutions, making it the first OSINT provider to be integrated into the software.
Vable
APRIL 7, 2021
Welcome to the second conference post this month. Full BIALL is back! After last year’s shortened (but brilliant) online version, once again we are looking forward to a 3 day event. I am particularly excited about the BIALL conference because I am delivering one of the parallel sessions. The theme this year is “Bodies in the library: sleuthing, plotting and making the case”.
Netbasequid
APRIL 6, 2021
Have you been wondering what Natural Language Processing (NLP) is and why so many companies are using it? We created this guide to everything NLP to walk you through what it is, how it works, where you should be using it and some tips to get you started! It’s a primer you’ll want to bookmark for later reference as you sort out which tools to have in your marketing stack – and to help you describe NLP’s importance to key stakeholders in your company.
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