Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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CBAP certification: A high-profile credential for business analysts

CIO

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis. The organization describes CBAP as a credential that “recognizes seasoned BA professionals who have over five years of practical business analysis work experience.

Profiling 727
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Brand Pillars: Everything You Need to Know In 2021

Crayon

We talk a lot about branding and messaging on the Crayon blog. Specifically, we’re interested in how companies can leverage messaging to position themselves as unique, best-in-class players in their verticals. Why? Because that’s one of the core challenges we seek to attack with competitive intelligence every single day. It would be easy enough to say there are 3-5 pillars that all companies need to reconcile in order to understand who they are.

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What is Competitive Strategy?

Cipher

It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. A competitive strategy dictates how an organization can build a competitive advantage over competitors, and in turn create a superior market position that enables them to perform better in the long term.

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Leveraging Data Science To Grow And Manage Your Team

Smart Data Collective

When applied to the hiring process, data analytics can help you strategically grow and manage your team with greater accuracy and success. More companies are using big data to create a stronger company culture. 50% of business owners consider big data to be the most effective hiring method, a Global Recruiting Trends survey reveals. Moreover, big data can also improve talent retention by 56% and better clarify skills gaps by 50%.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Ways to Monitor YouTube Personalized Data to Optimize Your Channel’s Performance

mention

If you’ve been on YouTube for at least a year now, then you might have heard — or in fact, not heard — that Google has completely severed the connection between YouTube and Google Analytics as of February this year. What this means is that businesses who were previously tracking their YouTube analytics and data on Google Analytics can now no longer see their channel data appear on the platform.

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Competitive Intelligence Software Comparison: Meltwater vs. Knowledge360?

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. So, we decided to dedicate a series of articles to this very subject.

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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Businesses worldwide, especially SaaS businesses, have discovered that smart, measurable content marketing is the key to achieving their business goals.

Business 329
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Tinuiti Named to Inc. 5000 List of Fastest-Growing Private Companies in America for the Fourth Time

Tinuiti

Leading independent performance marketing firm lands on the annual list after a banner year of growth for the company despite the pandemic.

Marketing 246
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Women in Sales at Crayon

Crayon

As Crayon fiercely commits to our diversity, equity, and inclusion initiatives, it has furthered our discussion around women in sales. Women represent only 39% of the workforce in sales despite women making up over half of the college-educated workforce.

Sales 325
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are.

Sales 195
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Top eCommerce Metrics for Online Businesses to Study with Analytics

Smart Data Collective

Analytics technology is very important for online businesses. You need to pay close attention to analytics data on various KPIs to determine whether your strategy is working well and what tweaks need to be made. As an eCommerce entrepreneur, you have the benefit of being able to access a plethora of data at any time about multiple areas of your business and how consumers interact with it.

Business 327
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Premium Pricing: The Ins & Outs of a Successful Brand Strategy

Intelligence Node

How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything. Table of Contents Premium pricing: A game of perception First, tap […]. The post Premium Pricing: The Ins & Outs of a Successful Brand Strategy appeared first on Blog.

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Evaluating New Products with Targeted Consumer Insight

Netbasequid

Your brand puts a lot of time and energy into product innovation and rollout. Using social listening, you can make sure you stay in the loop with how your audience feels about your products with focused consumer insights. Consumer intelligence is ripe for the picking on social media and should be mined diligently to inform your efforts continually. To that end, we’ll explore why brands should be evaluating new products with targeted consumer insight.

Gaming 116
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The way people communicate has been transformed significantly. The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. chatbots, conversational marketing, live chat, etc., enable marketers to offer 24/7 customer-centric communication for the buyer journey.

Sales 130
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The Growing Role of Analytics in Product Development

Smart Data Collective

Data is an important part of any business, including areas that focus on product development. With data, you can analyze it and then incorporate your findings into the development stages of the product’s creation. As such, you end up with a final product that is a lot more effective than it would be without that influence of analysis. The results of data analysis can take some time, hence why it’s important to introduce this as early on as possible to ensure peak performance.

Analysis 320
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What is a Good PPC Conversion Rate? (And How to Increase It)

SpyFu

The average PPC conversion rate across all industries is about 3.75% for search. And it is at about 0.77% for display networks. This conversion rate, of course, varies with each industry. For instance, the conversion rates for the Dating and Personal industry is as high as 9% for search. On the other hand, for Advocacy, the average conversion rate is shallow, at just 1.96%.

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Concertgoers Mostly Happy to Return to Venues

Netbasequid

Just as we saw at the beginning of the summer with travelers, concertgoers are itching to see their favorite artists perform live. However, with the rising number of COVID cases worldwide, governments and businesses are eyeing proof of vaccination to keep business running without imposing fresh lockdowns. Restaurants, bars, and event venues are increasingly asking for proof of vaccination or a negative test result to reduce the spread of the virus.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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What is Data as a Service (DaaS)?

Zoominfo

We all know about SaaS. Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. But what about DaaS? That’s shorthand for data as a service. DaaS is used to deliver dynamic data to one or multiple systems.

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Top 5 Data-Driven Lease Accounting Software Solutions

Smart Data Collective

Big data has radically changed the accounting profession. Accountants are using new software with sophisticated machine learning algorithms to better address the nuances of their situations. They are also using more advanced data analytics tools to make more meaningful insights into the nature of their clients’ financial matters. Cloud technology has also helped accountants.

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PPC 101: Everything You Need to Get Started with Paid Google Ads

SpyFu

The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of the world’s most popular search engine. In 2020, about 267 million different Americans used Google; that’s about 80% of everyone in the U.S. With all those potential eyeballs, it’s no wonder PPC advertising can be an effective method for building leads, promoting your business, and driving sales.

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Best Practices for Online Brand Monitoring

Netbasequid

Online brand monitoring is critically important in today’s market climate. Our global marketplace, together with the interconnectedness of social media, means brands can rise and fall at the drop of a hat. Keeping tabs on your brand health should be one of your brand’s top priorities, so you always know where you stand. Not only does online brand monitoring measure your brand health metrics, but it covers quite a few other areas of business intelligence as well.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. That’s all the more important during this tumultuous post-pandemic period. Our research has shown how much sales calls have changed in the last year. There are more touchpoints per closed-won deal.

Sales 130
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How Automation Streamlines Data Management

Smart Data Collective

Managing data is a challenge. It’s not hard to collect data, but most companies collect data in disparate locations and across multiple applications that don’t talk to each other. With this model, multiple reports are required to crunch data from multiple sources. That requires manually entering data into yet another application to generate a final report.

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How Social Listening Uses Text Analytics to Find Insight (and Why Accuracy Matters)

Infegy

Social media is a giant ocean of feedback. Billions of people are talking online all over the globe. They’re punching keys on smartphones and laptops, chiming in about their thoughts and feelings about brands, products, experiences, organizations, and people. These billions of voices contain important information about your brand or business. It isn’t enough to just listen to what people say online; you have to really understand them.

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Learning, Understanding, and Influencing Consumer Behavior

Netbasequid

Consumer behavior seemingly changes on a whim and stays outside the grasp of many brands. However, that doesn’t have to be the case for yours. Social listening and media analytics tools provide the resources to decipher the social landscape shaping consumer behavior. To that end, we’ll explore learning, understanding, and influencing consumer behavior.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Intent Data is a Superpower. Here’s Why

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” Just how do businesses with access to so much rich information actually use it to their individual advantage? Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential.

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4 Ways to Use Analytics to Measure and Optimize Business Growth

Smart Data Collective

Data analytics has upended the world of business in countless ways. A growing number of businesses are discovering new applications for data analytics technology as they strive to streamline operations and boost their bottom lines. Many companies have found that analytics technology is ideal for optimizing their business models in a number of ways. This can help them grow considerably.

Business 303
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The ESG Bloom: Unveiling the Challenges to the Index Industry

Evalueserve

In this publication, we explain the Atypical challenges that come from adopting ESG in the index industry. We also discuss why this is not just a green initiative, but how it goes much deeper and into many other aspects of organizations. we dive into the complexity and diversity of an ESG ecosystem and why index providers need to be on top of the changes if they want to continue in the market.