Crayon

MAY 18, 2021

Gathering competitive intelligence is a challenge. In fact, according to our survey of more than 1,000 CI professionals, it’s the toughest part of the job. On average, it takes up one-third of all time spent on the CI process (the other two parts of the process being analysis and activation). A consistent stream of sound competitive data—i.e., data that’s up-to-date, reliable, and actionable—is foundational to your long-term success in a crowded market.

Competitive Intelligence 661

Competitive Intelligence Competitive Intelligence Intelligence 661

Cipher

MAY 18, 2021

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.

Innovation 579

Innovation Competitive Intelligence Competitive Intelligence 579

mention

MAY 19, 2021

Due to the COVID-19 pandemic that caught us napping, it is interesting to hypothesize how these events will affect content marketing in 2021. Anyway, we have learned a lot this year – like how to work remotely without going stir-crazy, be flexible, and expect the unexpected. To cream it up, I asked many content marketing experts what we should expect in our planning, what content marketing predictions and trends we should bring into focus, and what they want to try to charm the socks off y

Win 354

Win Marketing Marketing Algorithm 354

Smart Data Collective

MAY 20, 2021

Big data has been highly important to modern organizations. Companies have started using data analytics to better reach their customers and improve their conversions. Online companies in particular have become highly dependent on big data to grow their customer bases. Before data analytics was widely used, nearly every decision a business manager would make was essentially the result of guesswork.

Market Segmentation 301

Market Segmentation Education Business Intelligence Globalization 301

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IT

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 264

Marketing Marketing Education Information 264

mention

MAY 15, 2021

Most marketing newsletters are boring AF, I’ll be the first to say it. As busy marketers, we try not to spend all of our time scouring the internet for useful information. Our inbox was supposed to be a place we turn to for quick, digestible communication from companies. Instead, we are now constantly flooded with marketing newsletters that provide very little value to us.

Marketing 312

Marketing Marketing Startups Entertainment 312

Smart Data Collective

MAY 20, 2021

Making a decision about your further education and career should not be done lightly. Often, it is a large investment, and you will need to dedicate a lot of time and energy to learning new skills or developing existing ones. When completing a business analytics masters online, you will be taking a flexible course that works for you, letting you customize the degree to suit the industry you work in and allowing you to continue working alongside your studies.

Business 270

Business Education Knowledge Analysis 270

ArchIntel

MAY 18, 2021

ArchIntel™ -. Media monitoring can be left to automation if no one cared about what is actually being said about them, only that their names are mentioned lengthily in the news. But a recent article on BizCommunity said that many people do care about how they and the organizations they represent are portrayed in mass media. Author Joe Hamman said that a good PR strategy transcends just aiming for frequent media mention but rather seeks that one’s brand is represented in an ideal and flatte

Intelligence 196

Intelligence Intelligence Technology Technology 196

Cipher

MAY 17, 2021

Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.

Competitive Intelligence 327

Competitive Intelligence Competitive Intelligence Intelligence 327

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Octopus

MAY 18, 2021

This post asks what is Competitive Intelligence in the real world? It offers an eight step process to understand how to do Competitive Intelligence. Here at Octopus Intelligence, we have many philosophies. And one of the most important of these. Read More. The post What is Competitive Intelligence in The Real World? appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 169

Competitive Intelligence Competitive Intelligence Intelligence 169

Smart Data Collective

MAY 19, 2021

Artificial intelligence is becoming a major focus of our lives. It is affecting some of the most intimate elements of our lives, such as our homes. As we stated before, AI has played a role in driving the direction of the smart home market. A growing number of people live in smart homes these days, which rely on complicated AI technology. As of 2021, connected home devices are used by approximately 12.5% of households in the United States.

Entertainment 268

Entertainment Startups Technology Technology 268

ArchIntel

MAY 18, 2021

ArchIntel™ -. In its latest article for the “ Timely Tips for the OSINT Pro ” series, the Hetherington Group highlights three open-source intelligence tools that can be used for asserting one’s legal rights, tracking stolen items in the online marketplace and checking the legitimacy of health care products. Dubbed the consumer’s resource for class action lawsuits, ClassAction.org , hosts information on active litigation and investigations, breaking news and opinion, as well as open class a

Pharmaceutical 196

Pharmaceutical Finance Intelligence Intelligence 196

Primary Intelligence

MAY 19, 2021

Over 80% of B2B buyers use Supplier Information Channels (SIC) to research their buying decisions before they purchase. However, only 30% feel that the information found there is “Impactful,” a concerning metric when you consider that buyers who find SIC information helpful are three times more likely to spend more and regret less. The Disconnect with Supplier Information Channels.

Information 172

Information Sales Research Intelligence 172

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns.

Marketing 130

Marketing Marketing Education Information 130

Smart Data Collective

MAY 21, 2021

The software development industry is growing at a healthy pace. It is estimated to be worth $429.6 billion this year. That figure is projected to grow over 11% a year and will be worth over $911 billion in 2028. A lot of different factors are contributing to the changes that are being observed in the software development market. New advances in data analytics and a wealth of outsourcing opportunities have contributed.

Data Mining 252

Data Mining Algorithm Predictive Analytics Technology 252

ArchIntel

MAY 18, 2021

ArchIntel™ -. An article on Help Net Security on Monday said that a big part of probing or foiling cybercrime lies in a scientific understanding of what really makes the human mind tick. The unnamed author said that today’s advanced understanding of human psychology has given investigators unprecedented insights into motives and threat factors previously not accounted for.

Education 104

Education Security Security Intelligence 104

SpyFu

MAY 19, 2021

Over the past decade, Google has fundamentally changed how it categorizes knowledge —moving from strings to things. In other words, Google used to organize pages based on what keywords they contained, without bothering to understand those keywords’ meaning. Now, Google can understand how related terms and ideas connect and guess at the intent of a person doing a particular search.

Research 109

Research Learning Knowledge Analysis 109

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. Almost everyone has an opinion about the topic, but few truly understand how it actually works. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Ready? Let’s get started… Data Privacy. Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and t

Profiling 130

Profiling Security Security Information 130

Smart Data Collective

MAY 18, 2021

With the digital era came something that makes companies’ jobs easier: data mining. The issue is not that there was no such thing before. Data mining has been around for a long time, but then, only marketing companies did it and in a very artisan way. Now, algorithms do the hard work for you. Knowing your consumer, his or her behavior, and shopping preferences is a good way to target publicity and push some items over others.

Data Mining 248

Data Mining Business Algorithm Commerce 248

ArchIntel

MAY 18, 2021

ArchIntel™ -. Comintelli, a Swedish software company , has enhanced its Intelligence2day platform with a new feature that allows users to gather and analyze images taken from conferences and virtual events. The feature, dubbed Field Intelligence Retriever , makes use of intelligent optical character recognition technology to convert photo data into searchable content.

Analysis 104

Analysis Competitor Analysis Gaming Intelligence 104

SpyFu

MAY 21, 2021

Content marketing is a long game—you build authority and SEO strength over time as articles rank higher and get more engagement from readers. That’s why it’s important that your content marketing campaigns are built on top of a solid and well-reasoned plan. When you invest a lot of time and effort into each campaign, everything needs to work together toward your goals.

Marketing 104

Marketing Marketing Win Research 104

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Security

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. Almost everyone has an opinion about the topic, but few truly understand how it actually works. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Ready? Let’s get started… Data Privacy Data privacy generally encompasses the laws, regulations, industry standards, and business practices used in the handling of personal information: how it is collected, how it is used, and to

Profiling 100

Profiling Security Security Information 100

Smart Data Collective

MAY 21, 2021

AI is becoming a lot more important than ever. Companies are expected to spend nearly $310 billion on AI solutions by 2026. There are a lot of reasons AI is going to be beneficial for companies in the coming months. It will help a number of organizations get through the frustrating growing pains the economy will face as it emerges from the pandemic.

Technology 242

Technology Technology Security Security 242

ArchIntel

MAY 18, 2021

ArchIntel™ -. Using the right tools is important when conducting market and competitive intelligence research especially now that M/CI analysts have to deal with massive amounts of data, says Peter Grimm , president of competitive intelligence company Cipher Systems. In a new blog entry on the Cipher website, Grimm noted that the more low-value tasks an M/CI tool can automate, the “more valuable” it becomes to an organization.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

MAY 21, 2021

Adaptation is the key to staying ahead of (or at least current) with consumer trends. And it’s also critical when something a brand previously relied on disappears, such as Facebook’s analytics tool. Don’t worry – we have you covered with some neat options to optimize your social sharing. In a recent statement, Facebook announced that their free analytics tool will no longer be available as of June 30, 2021.

Marketing 98

Marketing Marketing Benchmarking Analysis 98

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Dataversity

MAY 18, 2021

Software testing lies at the core of ensuring a raft of deliverables are realized to the satisfaction of the stakeholders, including the end-users. The post Emerging Technologies: Changing the Future of Software Testing appeared first on DATAVERSITY.

Technology 98

Technology Technology Predictive Analytics Learning 98

Smart Data Collective

MAY 17, 2021

The right to privacy is widely regarded as a fundamental human right. A growing number of people are expressing concerns about their desire to have privacy protected. One poll found that 93% of Americans would switch to a new brand that protected their privacy better. But if that’s so, why does it seem increasingly unattainable in the modern age?

Win 235

Win Profiling Algorithm Banking 235

ArchIntel

MAY 18, 2021

ArchIntel™ -. “The cybersecurity market was valued at USD 156.24 billion in 2020, and it is expected to reach USD 352.25 billion by 2026, registering a CAGR of 14.5% during 2021-2026.” — ReportLinker. The necessity of human intervention in the high-stakes cybersecurity industry may not be so apparent to the casual observer. But a recent article by DFLabs on Security Boulevard gives several good reasons why security automation can never replace skilled security professionals.

Security 104

Security Security Technology Technology 104