Crayon
FEBRUARY 9, 2021
Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching. The role involves working with every aspect of the business in both strategic and tactical ways.
Cipher
FEBRUARY 8, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Cipher’s competitive intelligence analysts have spent countless hours walking business leaders through the CI process. Once the appropriate competitor data is collected , it’s time to conduct your competitor analysis from which you will build your organizational strategies.
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mention
FEBRUARY 10, 2021
All SEO strategies that were ever created served one purpose. They were developed to get the website rank higher. Content consolidation is not an exception – it is aimed at increasing the value of your content for a user, as well as for search engines. But do you really need this? How to consolidate your content right? Find all the answers below. Table of Contents: Why content consolidation is important for your SEO?
Alexa
FEBRUARY 7, 2021
It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. During 2020, people craved brand connections more than ever. They wanted to know their favorite companies still cared for them during challenging times.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
FEBRUARY 11, 2021
High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
FEBRUARY 8, 2021
It wasn’t long ago that we wrote about how big data was setting new standards in the field of web design. More web developers are going to rely heavily on data-driven technology to improve the quality of their work in the near future. The way we do things digitally is only getting more advanced. The more we learn about technology, the more we want to build it and use it across different platforms.
Zoominfo
FEBRUARY 11, 2021
There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. It’s one thing if you’re sending a personal email to a prospect or customer — but if you’re sending mass emails, you’re not going to get very far if 90% of your messages get blocked before they ever reach their intended recipient.
Primary Intelligence
FEBRUARY 10, 2021
Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a customer retention problem. The Cost of Customer Retention. The term “customer retention” simply means the number of repeat customers your business has within a designated period of time.
Cipher
FEBRUARY 10, 2021
The world at large uses the terms data and information interchangeably. And sometimes the terms knowledge and insights are bundled with them as well. If you're sitting around a table during Happy Hour (back when that was a thing) catching up with friends, odds are your audience doesn't know (our care about) the differences. If you were to say step into a room join a Zoom call full of researchers and analysts and you better watch your tongue.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
FEBRUARY 12, 2021
Big data has had a profound impact on the finance industry. The financial analytics market is projected to be worth $11.3 billion within the next two years. Before getting into how gathering data can help your financial future, you should understand what it is. In simple terms, gathering data is a process where you collect all your personal documents and financial statements to serve as the foundation for a personalized financial plan.
Zoominfo
FEBRUARY 10, 2021
Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Autocratic managers, in their bid to control every possible aspect of a company’s operations, may not really be getting the most out of their team. A recent article on North East Times Magazine advises bosses to loosen their grip a little, as they make an honest-to-goodness effort to support their employees’ need to be heard and understood.
FedSavvy
FEBRUARY 9, 2021
This blog is specifically written by Brian Lindholm , Managing Principal and Founder of FedSavvy Strategies. He is a nerd. Competitive Intelligence (CI) is my passion. In this blog, I am going to provide a non-boring and very practical definition of CI. Better yet, this blog will also share with you some steps to go from “zero to hero” in CI. This is a core part of my professional history and it has been the center of my professional existence for 14 years. .
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
FEBRUARY 8, 2021
Data is a powerful tool for any business. Knowing and understanding your company’s data helps you make good marketing decisions, gain insight into what competitors are doing, and improves decision-making. You can’t afford to ignore the benefits of data analytics as a new company. Moreover, you can obtain a clearer understanding of the effectiveness and ROI (return of investment) for any marketing or other initiatives at your business.
Zoominfo
FEBRUARY 10, 2021
Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Instead, the problem stems from a lack of new product releases, according to data from ZoomInfo.
Primary Intelligence
FEBRUARY 10, 2021
Merriam-Webster’s dictionary defines the word loyal as, “faithful to a cause, ideal, custom, institution, or product.” Given this definition, would you say your customers are truly faithful to your company or product? If the answer is no, there is a high likelihood you have a customer retention problem. The Cost of Customer Retention. The term “customer retention” simply means the number of repeat customers your business has within a designated period of time.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. The process of harvesting information on people and organizations from open sources online is becoming more refined thanks to new tools, new research methods and a general interest in following the digital breadcrumbs left behind by others. An article recently published on E&T offers useful insights on some open-source intelligence tools but also warns overzealous sleuths to bear in mind that there are legal and ethical bounderies to be respected.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
SpyFu
FEBRUARY 10, 2021
Sun Tzu once said, “ In the middle of chaos lies opportunity.” And in SEO, there is no bigger opportunity than the chaos of the SERP rankings. Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.
Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases.
Netbasequid
FEBRUARY 10, 2021
A picture is worth not just a thousand words, but a thousand tweets, or texts, or anything not visual. Life is fast-paced and social images are part of – and a result of – that pace. So, are you analyzing images? You should be. Otherwise, who knows how much of the conversation you’re missing? It was predicted that 1.4 trillion photos would be taken in 2020.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Liku Zelleke , an expert in the fields of security, network configuration and optimization, said in a recent article published on Comparitech that open-source intelligence is something businesses can use to obtain information about their competitors or customers without having to employ sneaky or illegal tactics. However, OSINT researchers often deal with too much available information from the web.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SpyFu
FEBRUARY 11, 2021
With 5.6 billion searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft's Bing is Google's noisiest neighbor. It might not have Google's clout, but it runs an impressive 12 billion global searches per month. Bing may not have Google's level of reach, but it does come with distinct benefits.
Zoominfo
FEBRUARY 10, 2021
Gaining new customers isn’t the only way to improve your business — your existing clients are an underrated revenue source. Customer retention is an excellent method to increase customer lifetime value (CLV). Generally, the longer customers stay with your company, the more value they create (and larger order amounts). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.
Netbasequid
FEBRUARY 12, 2021
Manscaped is not only a first mover in the men’s below the waist grooming category, but their savvy approach to brand awareness also ensures they stay at the top of consumers’ hearts and minds. Seizing upon white space in the male grooming sector, Manscaped launched in 2017, and their spirit of innovation and tongue-in-cheek marketing approach has won them a legion of fans.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% from 2021 to 2030.” — Precedence Research. Bristol Myers Squibb , a biopharmaceutical company, is looking to hire an associate director of competitive intelligence focused on hematology and oncology. In a job announcement posted on LinkedIn, the company said that the associate director will be responsible for developing and executing the competitive intellige
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Dataversity
FEBRUARY 11, 2021
Click to learn more about author Andreea Jakab. Configuring a server is much like playing chess. One wrong move, and your website is down. As with chess, you need to think carefully about each step you take towards servers: starting from the right server type to the correct server configuration for your use case and […]. The post Checkmate: What Is the Queen’s Gambit Move for Servers?
Domo
FEBRUARY 10, 2021
Speed and scale are at top the of every business’ priority list. These requirements are the new reality, and there’s no doubt that we’ve all come to recognize it at some point over the past year. Hearing from people who are taking this idea of modern BI and turning it loose in ways you’ve probably not even considered yet is something from which we all can benefit.
Evalueserve
FEBRUARY 8, 2021
Covid-19 has brought productivity challenges that banks had to face front and center. These challenges ranged from keeping-up with demand, to going virtual. However, one of the most unexpected challenges was something that banks have struggled with before the global pandemic; finding talent. This long-contested issue has forced banks to rethink what constitutes a sustainable ecosystem of analytics partners, and how an analytics partner is capable of supporting banks in their initiatives.
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