Crayon

NOVEMBER 16, 2021

Regardless of industry or available resources, brand is the north star for product teams the world over.

617

617

Smart Data Collective

NOVEMBER 17, 2021

More companies than ever are being driven by data. They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them. They need to know how to use it effectively to get the most value out of it.

Business 351

Business Gaming Data Analysis Analysis 351

mention

NOVEMBER 17, 2021

Born after 1996, Gen-Z users are technology savants who use social media to get entertainment, find inspiration, and make their voices heard. Members of this group are fans of TikTok, Instagram, YouTube, and Snapchat, and these four platforms are fighting for the lead with regard to Gen-Z user numbers. If you are looking to reach your target audience on one of these platforms, it’s important to understand which platforms they prefer, why they prefer them, and what motivates them to buy fro

Entertainment 274

Entertainment Profiling Technology Technology 274

Zoominfo

NOVEMBER 18, 2021

Modern business moves at an incredible pace. New technologies and competitors, an increasingly global economy, and constant social disruptions are forcing fundamental change so quickly that it’s nearly impossible to keep up. But the right tools can help. For sales and marketing teams, this means powerful platforms that can harness insights from a flood of data, freeing people to focus on what they do best: talking to customers and closing deals.

Startups 130

Startups Sales Globalization Technology 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

FedSavvy

NOVEMBER 18, 2021

We last examined GDIT in 2019, examining their top customers, M&A history, and their movement of personnel post CSRA-acquisition. In this blog, we examine the company’s changing mix of customers and major wins and losses over the past two years. How has GDIT’s customer portfolio changed? The below graphic illustrates how GDIT’s top customers have changed over time: Figure 1 – GDIT’s top prime contracting customers from FY2015-FY2018 and FY2018-FY2021.

Information 130

Information Technology Technology Win 130

Netbasequid

NOVEMBER 18, 2021

How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started. Fortunately, consumers speak their minds online, leaving breadcrumbs for brands that inform what they think and why they choose the brands they do.

Analysis 105

Analysis Research Innovation Education 105

Zoominfo

NOVEMBER 17, 2021

Millions of Americans are facing the prospect of a return to the office in the near future, and an end to the widespread remote work policies that defined working life for many during the COVID-19 pandemic. That doesn’t mean working life will simply bounce back to its pre-pandemic normal. Companies have changed how they operate since leaving the office in 2020, and many individuals’ attitudes toward remote work — and the nature of work itself — have shifted significantly.

Sales 100

Sales Knowledge Sports Briefing 100

FedSavvy

NOVEMBER 18, 2021

In last month’s blog , we explored what FEDSIM is and what federal customers use FEDSIM as a mode for procurement. This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. Who are the major winners at FEDSIM? Figure 1 – Top 10 winners of FEDSIM opportunities, FY2017-FY2021. Source: USAspending.gov. Booz Allen Hamilton has won the largest number of contract opportunities at FEDSIM and received the most obligated value from those awards, over the past fou

Win 147

Win Globalization Technology Technology 147

Smart Data Collective

NOVEMBER 17, 2021

Data analytics is becoming a crucial element of many business strategies. They have found that data analytics is a valuable component of marketing campaigns , financial planning objectives, human resource guidelines and much more. We have talked extensively about the types of industries that have been positively impacted by data analytics. Insurance, investing, logistics and digital marketing are among some of the professions most affected by big data.

Algorithm 320

Algorithm Human Resources Advantage Advantage 320

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Netbasequid

NOVEMBER 16, 2021

What does your audience care about? Social listening can reveal this and much more! Fluctuating opinions and emotions can be hard to decipher, and they’re so important for brands seeking to read the room. Good thing we’ve compiled a list of the 16 best social listening platforms to help you on capture and analyze this insight! First, here are statistics which prove how indispensable social listening is: Ninety-one percent of unhappy consumers never return, without social listening you will be le

Win 105

Win Benchmarking Banking Analysis 105

Zoominfo

NOVEMBER 16, 2021

Susan Killen is an account manager at ZoomInfo, and to this day, she still thinks back to a deal she closed over 20 years ago. It takes an enormous amount of energy and output to earn trust. To break it would be so destructive because you’ll never get it back. On this week’s episode, Susan tells us what it’s like to say no to the customer and how it ultimately changed the course of the deal.

Sales 100

Sales Management Learning IT 100

Domo

NOVEMBER 18, 2021

Every year for the last nine years, Domo has produced a great infographic called Data Never Sleeps (DNS), which puts into context just how much data is generated every minute. After releasing the most recent edition , we decided to combine the data from all nine versions so we could explore the data across the years. With only a handful of data points featured each year, the DNS infographic is certainly not what one would consider “big data.

IT 98

IT 98

Smart Data Collective

NOVEMBER 16, 2021

Text mining and text analysis are relatively recent additions to the data science world, but they already have an incredible impact on the corporate world. As businesses collect increasing amounts of often unstructured data, these techniques enable them to efficiently turn the information they store into relevant, actionable resources. Text analysis can fulfill multiple roles in the business world.

Analysis 301

Analysis Technology Technology Knowledge 301

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Dataversity

NOVEMBER 17, 2021

With the recent Intergovernmental Panel on Climate Change (IPPC) report painting a worrying picture of our battle against climate change, we will explore five ways analytics can help turn the tide. The UN Secretary-General, Antonio Guterres, called the report “a code red for humanity,” adding that “the alarm bells are deafening and evidence irrefutable.

Learning 98

Learning Education Information Intelligence 98

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data.

Profiling 100

Profiling Startups Travel Benchmarking 100

Netbasequid

NOVEMBER 17, 2021

The world is awash in data. Unfortunately for brands, most of it is unstructured and flung into the vast reaches of the internet. There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI). Here, we’ll break down text categorization by digging further into the following: What is text categorization?

IT 98

IT Analysis Market Research Marketing Research 98

Smart Data Collective

NOVEMBER 17, 2021

As a small business owner, you might think that data reporting and analytics don’t matter in your organization. You could be mistaken for thinking there’s too little data to report and analyze and that you can’t possibly have access to the powerful analytics tools that large businesses have. However, if you’re a small business owner looking to scale and grow, smart technology can revolutionize the way you view and understand your business.

Business 295

Business Knowledge Information Innovation 295

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Dataversity

NOVEMBER 16, 2021

PostgreSQL is a hugely popular database and the leading example of how an open-source database can operate successfully for its community and for companies. It has been named database of the year by DB-Engines for three out of the past four years, and it will be no surprise if that continues. However, there are areas where PostgreSQL […]. The post 10 Issues to Avoid When Setting Up and Managing Your PostgreSQL Database appeared first on DATAVERSITY.

Management 98

Management IT Education Information 98

Zoominfo

NOVEMBER 15, 2021

Scenario If a company generates hundreds or thousands of leads per month, trying to determine which leads are high quality and how to route them can be time-consuming, especially if you rely too much on “gut feel.” Instead, use a lead-scoring algorithm that analyzes win rates against data points from ideal customer profiles (ICPs ). For example, imagine you have 100 qualified leads from a product webinar.

Algorithm 100

Algorithm Win Profiling Sales 100

bazaarvoice

NOVEMBER 15, 2021

How to increase sales on Instagram. This is the question on every marketer’s lips. As more and more consumers browse Instagram looking for things to buy , brands need to think about how to optimize their social commerce strategy. Instagram boasts about a billion users, and more than 80% of consumers use Instagram to discover , research, and purchase products.

Sales 98

Sales Commerce Entertainment Algorithm 98

Smart Data Collective

NOVEMBER 18, 2021

Artificial intelligence has had a massive influence on the future of the manufacturing sector. Manufacturers spent over $1.1 billion on AI in 2020. That figure is likely to rise much higher in the near future. One of the biggest reasons manufacturers are investing in AI is that it has led to new advances in automation. We covered this briefly in our article about the role of AI in the evolution of robotics in manufacturing.

Alliance 288

Alliance Algorithm Innovation Intelligence 288

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Netbasequid

NOVEMBER 19, 2021

Another round of NetBase Quid LIVE events just happened – were you there with us? If not, we’re here to tell you all about it! Check out our recap below. And be sure to follow us on Twitter to see photos from the events and interact with our team! NetBase Quid LIVE just wrapped up in New York on November 9 and Los Angeles on November 16. Our team and conference attendees were joined by an amazing lineup of industry experts and thought leaders covering the ever-changing world of social media anal

Travel 97

Travel SCIP Market Intelligence Intelligence 97

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives. Target prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.

Profiling 100

Profiling Competitive Research Marketing 100

Vable

NOVEMBER 18, 2021

In a previous post , Vable’s Head of Client Success, Emily Baldwin explained how to create and nurture successful client/vendor relationships. When I attended ILTA’s “Think before you automate” webinar, it reminded me of everything that Emily said about communicating with vendors, so I felt it would be useful to revisit her ideas, as well as share the hints and tips from this event.

Technology 97

Technology Technology IT Business 97

Smart Data Collective

NOVEMBER 17, 2021

Data analytics has become a crucial element of the financial industry. Financial institutions such as mutual funds and insurance companies are using big data to improve their operations. The market for financial analytics services is expected to be worth $14 billion by 2026. However, large financial organizations aren’t the only ones relying on big data technology.

Retail 285

Retail Predictive Analytics Research Learning 285

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Domo

NOVEMBER 17, 2021

Now more than ever, business decisions carry a lot of weight. They must be faster, more accurate, automated, and cognizant of the entirety of your business intelligence. It’s a daunting list of responsibilities for any decision to live up to. In order to make the most of your data and ensure you are taking actions that will benefit your business, you must evolve your decision-making processes.

Intelligence 95

Intelligence Intelligence IT Airline 95

Netbasequid

NOVEMBER 15, 2021

Consumer preferences change rapidly, and it’s in your brand’s best interest to shift your strategies to meet them where they are. There are immeasurable circumstances exerting influence in your market, which makes reaching your audience similar to shooting at a moving target. This is why brands need reliable audience intelligence to maintain relevant messaging – and desirable product offerings.

Intelligence 94

Intelligence Intelligence IT Entertainment 94

Similarweb

NOVEMBER 16, 2021

Once upon a time, there was an agency that started using Similarweb… . Okay, okay, we’re not going to get into that story right now. But we are here to discuss a tool you must be using: storytelling. . As an agency, you’re always trying to tell your client’s story in a way that makes potential customers want to listen and ultimately convert. A gripping story is not only an authentic and engaging way to inspire sales, it’s what separates mediocre marketing from great marketing, and the memorable

Gaming 59

Gaming Marketing Marketing Intelligence 59