Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
Cipher
FEBRUARY 17, 2021
In recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging. No serious marketing team would dream of working without access to Big Data.
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Smart Data Collective
FEBRUARY 16, 2021
Big data has shed some important insights on a number of facets of modern organizational functions. One of the areas that has been shaped by big data is cybersecurity. We have talked about the importance of using big data to strengthen cybersecurity by creating more robust defenses. However, there are also less direct reasons that big data can be important for stopping cyberattacks.
mention
FEBRUARY 19, 2021
Creating effective marketing campaigns that add value to your client’s brand isn’t always easy. As an agency juggling multiple clients across different industries, it can often be challenging to go above and beyond to meet their individual needs and expectations. Whether you’re a full service marketing agency or specialized in social media, social listening can be the engine to power you to go the extra mile.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
FEBRUARY 19, 2021
Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Although product marketing has no clear-cut definition, we’re able to summarize product marketing as a unique role that sits at the center of product, marketing, sales, and customer success.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
FEBRUARY 15, 2021
Data mining serves many essential purposes in numerous applications. It can be vital for identifying some of the most important social trends affecting people all over the country. Last April, we talked about ways that social data can be useful in business. However, social data can serve even more important purposes, especially for public policy makers, GMOs and leading nonprofits.
Zoominfo
FEBRUARY 17, 2021
So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.
mention
FEBRUARY 17, 2021
Although many businesses utilize different approaches to conversion optimization, the impact of COVID-19 has compounded the struggle of marketers as they attempt to cater to consumers on a psychological level in order to facilitate sales. Though categorizing consumers on a broad level can be a time and money-saving tool for a larger scale of conversions, the approach could leave some businesses exposed following the significant impact that the pandemic has had on consumer mindsets. .
Octopus
FEBRUARY 17, 2021
How to understand competitors by isolating the need to knows This article provides a pointers to how to understand competitors by isolating the need to knows. Knowing. The post How to understand competitors by isolating the need to knows appeared first on Octopus Competitive Intelligence.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
FEBRUARY 14, 2021
Big data is fundamental to the future of software development. A growing number of developers are finding ways to utilize data analytics to streamline technology rollouts. Data-driven solutions are particularly important for SaaS technology. New SaaS businesses have discovered that data analytics is important for facilitating many aspects of their models.
Zoominfo
FEBRUARY 13, 2021
At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work.
ArchIntel
FEBRUARY 16, 2021
ArchIntel™ -. Anil Rachamalla , a cyber guru and founder of nonprofit End Now Foundation , discussed open-source intelligence in a recent article published by Telangana Today. According to Rachamalla, OSINT is the process of collecting publicly available information on the internet and is often used by hackers as well as state-owned agencies to achieve their goals.
BI Insight
FEBRUARY 17, 2021
I previously wrote a blog post explaining how to rename all columns in a table in one go with Power Query. One of my visitors raised a question in the comments about the possibility to rename all columns from all tables in one go. Interestingly enough, one of my customers had a similar requirement. So … Continue reading Quick Tips: Renaming All Tables’ Columns in One Go in Power Query.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
FEBRUARY 17, 2021
How do doctors feel about electronic health records (EHRs)? What do they want from this type of software? And what are the major barriers to doctors’ use of EHRs? should be your priority questions if you’ve decided to build custom healthcare software for your medical practice or implement an existing solution. Big data has had a tremendous affect on the healthcare sector.
Zoominfo
FEBRUARY 17, 2021
Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. .
ArchIntel
FEBRUARY 17, 2021
ArchIntel™ -. “Big Data could attain a market size of $77 billion by 2023.” — Techjury. A new annual survey from Reveal, the embedded analytics platform from software maker Infragistics , indicated an increase in the adoption of business intelligence and data analytics across the software industry. The survey, titled “ Trends in Software Development and Analytics 2021 ,” factored in responses from 124 software developers and information technology leaders over a two-month perio
Vable
FEBRUARY 18, 2021
February used to see us making travel plans but that isn’t possible right now. With all those Facebook memories popping up, it’s making me nostalgic. Photos from a time when we could simply take a weekend away, pop to the coast, or enjoy a family holiday. But if we can’t physically travel, what about transporting yourself away with a book (or art, or a video, or a map)?
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Weidert Group
FEBRUARY 18, 2021
It’s probably been a few years since you decided your company would benefit from a social media presence. You launched a Facebook page or Twitter account for your business, but you didn’t keep it up-to-date. It seemed like a good idea at the time, and yet here you are, considering how to revive an inactive Facebook page. Here’s the thing: It was a good idea then — and it still is.
Zoominfo
FEBRUARY 18, 2021
It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.
ArchIntel
FEBRUARY 16, 2021
ArchIntel™ -. Industry thinkers seem to think that automation – and the technology that makes it all possible – is an irresistible force that business enterprises can only embrace but not defy. An article on CNBC TV18 said that to make way for the inevitable and ensure human intelligence is not displaced , management practices must adapt accordingly.
Netbasequid
FEBRUARY 19, 2021
Key opinion leaders (KOL) are respected for their expertise in a given niche. They’re not celebrities typically, not in the traditional sense at least, but are famous to those who follow whatever industry they inhabit. And they are followed for their thought leadership around a specific topic – and their knack for recognizing emerging trends. And brands definitely want to know what they know, and get tapped into their insight – in more ways than one.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
FEBRUARY 18, 2021
Click to learn more about author Ashok Sharma. Machine learning (ML) algorithms are everywhere these days. AI applications aren’t something that will be present in the future. They’re already here and have begun making an impact on our lives. AI usage is currently in an embryonic stage and faces significant challenges. The biggest challenge surrounds the […].
Zoominfo
FEBRUARY 16, 2021
Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. The key to pushing through the pandemic (and profitably so) is to help customers come to know, trust , and rely on a brand.
ArchIntel
FEBRUARY 16, 2021
ArchIntel™ -. Alexis Hargrave, a contributor for Medium, argued that data management is better left at the hands of humans instead of artificial intelligence and algorithms owing to the moral agency of people. In her article, Hargrave asserted that computers lack the moral acumen to make ethical decisions regarding managing data. To demonstrate, Hargrave presented four ethical theories that she believes computers would fall short of abiding by, namely the Virtue and Kantian Ethics and the Social
Netbasequid
FEBRUARY 17, 2021
Sustainability is more than a passing trend; it’s a key sign of the times. And it’s something that brands in every industry are internalizing as part of their process, with many are taking a leadership role in the effort. KEKST CNC used Quid to analyze sustainability leadership on social media to uncover what fueled the debate in 2020, pointing to indicators that brands will want to make note of in 2021.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Dataversity
FEBRUARY 16, 2021
Click to learn more about author Jackson Shaw. With the global COVID-19 pandemic altering the way enterprise organizations do business and their employees work, it’s been a particularly challenging year for IT professionals. In addition to the complexities of migrating entire organizations to working remotely, it’s also their responsibility to ensure the new tools employees […].
Zoominfo
FEBRUARY 18, 2021
While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs.
ArchIntel
FEBRUARY 16, 2021
ArchIntel™ -. The COVID-19 pandemic has radically and abruptly disrupted the social and business landscape worldwide. A blog post by author Hilary Corna tells executives that the pandemic and the separation anxieties that followed demand a commensurate adaptation in management practices. Corna, who founded “The Human Way” management style, said entrepreneurs should realize that the continued viability of their businesses may rely on their ability to enhance the connection with employees an
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