Crayon

JULY 30, 2021

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

Loss 662

Loss Win Analysis Battlecard 662

Cipher

JULY 26, 2021

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important. An effective approach to conducting CI demands a balanced skill set that pairs hard data and analysis skills with the ability to drive strategy and build relationships across an organization.

Competitive Intelligence 611

Competitive Intelligence Competitive Analysis Intelligence 611

mention

JULY 28, 2021

It’s widely known that video content can have a huge impact on your marketing strategy as it provides the easiest way to reach and engage your target audience. And that’s why, once your video marketing strategy is well underway, you should consider getting your business on YouTube. As the second-biggest search engine globally, YouTube allows you to showcase your product or service while nurturing your brand’s identity by prompting viewers to spread the word by sharing your content.

Marketing 341

Marketing Marketing Brainstorming Algorithm 341

Smart Data Collective

JULY 28, 2021

The supply-chain analytics market is projected to be worth over $16.8 billion by 2027. This is largely due to the benefits of using data analytics to improve automation in merchandise distribution. As a retailer or manufacturer selling via e-commerce platforms, you already know the importance of using big data to improve automation. While some jobs must be performed by actual humans, many can be performed just as well through algorithms, machines, and other technologies.

Retail 337

Retail Commerce Predictive Analytics Loss 337

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Crayon

JULY 28, 2021

Teams are constantly looking for ways to stand out in crowded markets. Customer case studies may be just the differentiator companies have been seeking to give them that competitive edge. Not only do customer case studies showcase the types of pain points that a product or service can address, but they also highlight the results and successes real-life users have seen.

Competitive 617

Competitive Marketing Marketing IT 617

Zoominfo

JULY 30, 2021

Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. What’s even worse, teams spend close to 50% of their time cleaning and prepping data—time that could be better spent creating value by solving real business problems.

Restaurants 246

Restaurants Profiling Information Management 246

Smart Data Collective

JULY 27, 2021

Customer relationship management (CRM) platforms are very reliant on big data. As these platforms become more widely used, some of the data resources they depend on become more stretched. CRM providers need to find ways to address the technical debt problem they are facing through new big data initiatives. This will be easier as advances in big data make this more possible.

Due Diligence 331

Due Diligence IT Loss Security 331

Alexa

JULY 28, 2021

Have you ever visited a company website or social media channel and something caught your eye in an unexpected but delightful way? Whether it was a cool video or fancy infographic, the content captured your imagination in a way that other brands don’t. Maybe it quickly solved an issue for your business or perhaps sparked ideas around how to improve it in general.

Learning 131

Learning Marketing Marketing Entertainment 131

FedSavvy

JULY 30, 2021

We last analyzed Huntington Ingalls Industries (HII) in a June 2021 blog, examining their organization, M&A activity, and noteworthy federal contracts. Since then, HII announced the acquisition of Alion Science and Technology (Alion) for nearly $1.7 billion from the private equity firm Veritas Capital. For such a large acquisition, what will Alion bring to Huntington Ingalls?

Analysis 130

Analysis Research Innovation Security 130

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

JULY 28, 2021

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling. Many of the administrative and other non-revenue generating activities such as scheduling meeting follow-ups, taking meeting notes, and entering post-meeting information into their CRMs takes up a significant amount of time ?

Sales 246

Sales Innovation Research Management 246

Smart Data Collective

JULY 27, 2021

We have talked in depth about the massive benefits of cloud technology for small businesses. There are a number of compelling reasons that businesses need to turn to cloud technology to develop a strong edge against the competition. This explains why the cloud technology market will grow by $287 billion over the next four years. There are a number of cloud computing applications that can help companies improve their bottom lines.

Technology 314

Technology Technology Research Business 314

SpyFu

JULY 27, 2021

According to business leader and best-selling author Farshad Asl , “Knowledge is learning something new every day. Wisdom is letting go of some bad habits every day.” When it comes to ranking for keywords, you’ll need both knowledge and wisdom so that you pick up the SEO skills you need and drop the bad habits you’ve formed along the way. The internet has no shortage of opinions, especially when it comes to SEO.

Gaming 100

Gaming Algorithm Win Knowledge 100

Weidert Group

JULY 26, 2021

Bad news salespeople—just like the teenager/parent relationship, the modern B2B buyer doesn’t need you.well, at least until they decide they need you. And when that all-important moment occurs, it’s definitely on their terms—so you best be ready to meet them at their time of need. Unlike stereotypical teens, however, B2B decision-makers are much more rational beings.

Sales 100

Sales Marketing Marketing Business 100

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

JULY 27, 2021

The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment.

Advantage 246

Advantage Advantage Marketing Marketing 246

Smart Data Collective

JULY 29, 2021

The race to embrace digital transformation is on and a lot of organizations are doing everything possible to ensure they digitize every piece of information; this is, however, putting at greater risks of cyber-attacks and data breaches. Taking into account that the global spend on digital transformation is projected to hit an astonishing $2.39 Trillion by 2024 , it’s obvious that data security challenges will hit new heights.

Alliance 266

Alliance Security Security Loss 266

Netbasequid

JULY 30, 2021

The Olympic games are finally here, and some fantastic stories are unfolding. Since consumer and media intelligence are the name of the game, we’ll be exploring how conversations are playing out over the next several weeks. Here, we’ll dive into some of the top discussions around the athletes on the world’s biggest stage. Specifically, we’ll take a look at the following athletes making a stir in the media this week: Hidilyn Diaz.

Gaming 98

Gaming Win Intelligence Intelligence 98

Dataversity

JULY 29, 2021

Click to learn more about author Ahmer Inam. How might artificial intelligence (AI) help physicians diagnose medical conditions more effectively? This question grows more important each year. Approximately 400,000 hospitalized patients experience some type of preventable harm each year, costing the health care industry $20 billion, according to NCBI.

Intelligence 98

Intelligence Intelligence Hospitals Learning 98

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Zoominfo

JULY 28, 2021

It’s well-known at this point that salespeople are busy. Research has even shown that they spend just over a third of their time actually selling. Many of the administrative and other non-revenue generating activities such as scheduling meeting follow-ups, taking meeting notes, and entering post-meeting information into their CRMs takes up a significant amount of time 一 time that could be spent prospecting , or better yet, selling.

Sales 130

Sales Innovation Research Management 130

Vable

JULY 28, 2021

Occasionally someone publishes an academic paper which is of immediate interest and this one by Haim Sandberg caught my eye. "What is Legal Innovation?" was flagged by my morning current awareness bulletin and I opened and read it straight away.

Innovation 98

Innovation IT Technology Technology 98

Netbasequid

JULY 29, 2021

Social media has become as ingrained in our daily lives as putting on our clothes in the morning. And every demographic of consumer is on it – scrolling, posting and engaging with brands and with each other. Savvy companies today are harnessing these platforms to promote to specific segments – and they’re wise to do so for many reasons. This post will share 20 social media stats that demonstrate why social media is the place to be, and offer some creative ways to approach marketing there.

Marketing 98

Marketing Marketing Win Gaming 98

Dataversity

JULY 28, 2021

Click to learn more about author Assaf Egozi. Modern organizations house a growing number of “citizen data analysts.” These individuals hold a wide range of positions in the enterprise, from executive and business roles through to data, business, operations, marketing, and sales analyst roles. They work across a wide range of functions, striving to improve insights into […].

Intelligence 98

Intelligence Intelligence Learning Sales 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

JULY 27, 2021

The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.” With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment.

Marketing 130

Marketing Marketing Advantage Advantage 130

Domo

JULY 26, 2021

We wanted to get into the Olympic spirit so we started looking for data sources with Olympic results. Kaggle had a nice historical dataset we could use with data through 2016: [link]. We did some research around free sources with current Olympic medal data and it was pretty scarce. And we know most people have their favorite go to news or sports source for this year’s Tokyo Olympics.

Sports 98

Sports Knowledge Research Learning 98

Weidert Group

JULY 29, 2021

Experimentation, constant adjustment, and continuous improvement are key aspects of growth-driven design (GDD) websites, an essential part of an inbound growth strategy. Once a website is launched, you commit to putting new ideas to the test , measuring outcomes, and optimizing web pages as you grow the site and learn about what delights your customers and prospects.

Research 96

Research Learning Information Technology 96

Dataversity

JULY 28, 2021

Click to learn more about author Matt Yonkovit. A forest fire is a powerful force of nature. Capable of massive destruction, but also with the potential to bring forth new life and facilitate positive growth. Cloud database-as-a-service offerings have a similar duality. The power of the cloud has transformed our technology infrastructure. Nowhere is this more evident […].

Technology 98

Technology Technology Learning Education 98

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Zoominfo

JULY 30, 2021

Data decays over time—phone numbers change, companies shift locations, or people move jobs. Data changes, and stale data is expensive. It is estimated that, on average, organizations lose $15 million each year due to bad data. What’s even worse, teams spend close to 50% of their time cleaning and prepping data—time that could be better spent creating value by solving real business problems.

Restaurants 100

Restaurants Profiling Information Management 100

ATTEST

JULY 29, 2021

When launching into new markets, or managing multiple different regions, having a one-size-fits-all approach has too often held companies back. Navigating cultural nuances as a global business can be tricky, yet taking the time to understand this can be the key ingredient to competitive advantage. A shining example of this in practice is global manufacturer of flavours, fragrances and active cosmetics, Givaudan Active Beauty.

Globalization 94

Globalization Win Profiling Research 94

Weidert Group

JULY 28, 2021

APPLETON, WI, July 2021 – Greg Linnemanstons, president of Weidert Group, a B2B inbound growth agency and Diamond Level HubSpot Partner, will share approaches for adapting and aligning marketing and sales strategies to thrive and grow in a post-pandemic business landscape.

Sales 89

Sales Marketing Marketing Business 89