Crayon

JANUARY 21, 2021

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats.

SWOT 725

SWOT Analysis Competitive Landscape Competitive Intelligence 725

Cipher

JANUARY 22, 2021

Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain.

Competitive Intelligence 334

Competitive Intelligence Competitive Intelligence Intelligence 334

Smart Data Collective

JANUARY 22, 2021

Big data is changing the space race in ways that original founders at NASA and other global space exploration organizations never foresaw decades ago. Miriam Kramer, an author with Axios, talked about the growing number of space companies that are finding new ways to utilize big data. They hope new advances in data technology will help them connect with new markets.

Travel 356

Travel Learning Algorithm Technology 356

mention

JANUARY 20, 2021

Think Instagram is a platform just for Gen Z teens? Perhaps you’re struggling to understand the value of organic and paid Instagram content when it comes to ROI? Then keep reading. We already know that people spend a lot of time on Instagram, but that doesn’t always mean what they are scrolling through is your branded content. With research by Similar Web showing people spend at least 53 minutes per day on Instagram, it still poses difficult to ensure your brand is pushed to the feed of someone’

Gaming 274

Gaming Sales Marketing Marketing 274

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Crayon

JANUARY 19, 2021

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. In this edition of the Competitive Intelligence Spotlight Series, we shine the light on Vinay Nair, SVP of Marketing at Kira Systems. ED: To start, tell me a little bit about Kira Systems and your role at the company.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Smart Data Collective

JANUARY 20, 2021

We have talked at length about the importance of data analytics in the field of marketing. Data analytics offers many useful insights for companies striving to boost their market share. One of the best applications of data analytics is through enhanced account-based marketing. There are a lot of ways to use big data to get a better understanding of a target customer group, which is a vital part of any marketing strategy.

Marketing 356

Marketing Marketing Profiling Market Segmentation 356

Octopus

JANUARY 20, 2021

How to do Competitor Analysis well This article asks how to do Competitor Analysis well. We offer guidance to Competitor analysis. Based on our experience of undertaking. The post How to do Competitor Analysis well appeared first on Octopus Competitive Intelligence.

Competitor Analysis 246

Competitor Analysis Analysis Competitive Intelligence Competitive 246

ArchIntel

JANUARY 19, 2021

ArchIntel™ -. Workforce automation has been expedited by artificial intelligence, with up to 800M jobs worldwide expected to be automated by 2030 , according to management consulting firm McKinsey & Company. But Nick Shah , president and chief executive officer of Peterson Technology Partners, argued in a recent blog post on LinkedIn that certain human traits can never be outsourced, duplicated or replaced by AI.

Algorithm 166

Algorithm Innovation Intelligence Intelligence 166

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action.

Marketing 246

Marketing Marketing Sales Gaming 246

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

JANUARY 19, 2021

Blockchain is one of the most important technologies to shape the world. One of the biggest industries that has been affected has been finance. The market for blockchain technology in the financial sector is expected to reach over $3 billion by 2024. The question many experts are asking is: “what factors are driving the growth in blockchain in the financial industry?

Finance 346

Finance Business Banking Travel 346

Netbasequid

JANUARY 20, 2021

Social media offers a huge pool of consumers ripe for brand communication. But that attitude is dangerous in its brand-centric focus. It should, perhaps, seem obvious, but Social Media Analytics is a term often heard – and often misunderstood. Let’s break down just what this crucial business tool is; why you need to use it; and, how! Social media isn’t about brands.

IT 122

IT Analysis Gaming Competitive 122

ArchIntel

JANUARY 20, 2021

ArchIntel™ -. Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. According to Dumas, for this process to be truly effective, companies must monitor their own strategy alongside the competition.

Benchmarking 145

Benchmarking Analysis Competitive Competitive Landscape 145

Zoominfo

JANUARY 21, 2021

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer. Earlier in the year, we published an article around the importance–and steady increase–of diversity and inclusion (D&I) job titles in corporate America.

Banking 230

Banking Globalization Research Learning 230

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

JANUARY 21, 2021

Many people don’t realize the countless benefits that big data has provided for the solar energy sector. A growing number of solar energy companies are using new advances in data analytics and machine learning to increase the value of their products. A little over a year ago, Entrepreneur.com published an article on this topic titled Big Data and Solar Energy Are a Match Made in Heaven. “This is where big data comes in.

Business 331

Business Predictive Analytics Capital Technology 331

Netbasequid

JANUARY 20, 2021

Along with everything else this year, the social media analytics game has undergone accelerated transformation – and it’s essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts. Overall customer experience that makes consumers feel seen, heard, and understood at the deepest levels should be the top priority of every brand.

Marketing 116

Marketing Marketing Profiling Competitor Analysis 116

ArchIntel

JANUARY 19, 2021

ArchIntel™ -. Artificial intelligence is now widely implemented across the financial industry, introducing cost-savings and increased task efficiency to banks and financial firms, among other things. Despite these benefits, strategic data analytics expert Jack McCarthy argued that it is crucial for financial companies to preserve the human touch in their operations.

Banking 104

Banking Intelligence Intelligence Technology 104

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. That’s where personalized content comes in. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than a

Marketing 221

Marketing Marketing Market Segmentation Profiling 221

Advertisement

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

JANUARY 21, 2021

While protecting your data is a matter of paramount importance for ordinary users, there are also considerations for business owners. Every viable enterprise has myriads of crucial data that must be protected at all costs, not just by virus protection software but also in a more complex way. Otherwise, hijackers will undoubtedly figure out how to steal and profit from the pillars of information stored on your company’s computers and servers.

Business 316

Business Loss Banking Security 316

Netbasequid

JANUARY 20, 2021

Being on top of the metrics that matter to your brand is a great feeling, and it certainly helps accelerate your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI through building upon what works – and discarding what does not. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit.

Competitive Intelligence 111

Competitive Intelligence Intelligence Intelligence Gaming 111

ArchIntel

JANUARY 19, 2021

ArchIntel™ -. An article published by Voyager Labs notes that the expansive reach and complexity of supply chains worldwide make them susceptible to vulnerabilities. In particular, cyberattacks pose a significant threat. According to the article, the increasing interconnectedness of governments and companies opens opportunities for malicious actors to strike and interfere with businesses.

Globalization 104

Globalization Intelligence Intelligence Analysis 104

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use.

Business 173

Business Retail Benchmarking Security 173

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Smart Data Collective

JANUARY 18, 2021

Big data is at the core of any competent marketing strategy. We have talked before about the importance of merging big data with SEO. However, we mostly talked about using data-driven SEO to drive traffic to your money site. Big data SEO strategies can also be very effective with YouTube marketing. Big Data is at the Core of Your YouTube SEO Strategy.

Data Mining 263

Data Mining Annotation Algorithm Research 263

Similarweb

JANUARY 17, 2021

We have made a valuable addition to the insights available with SimilarWeb’s Keyword research tool. In addition to seeing the average monthly volume of searches for a particular keyword and the monthly average number of search visits generated by each keyword, SimilarWeb now details zero-click searches as well! What are search volume, search visits, and zero-click searches?

Retail 105

Retail Win Research Information 105

ArchIntel

JANUARY 19, 2021

ArchIntel™ -. “The global market for Retail Automation estimated at US$12.2 Billion in the year 2020, is projected to reach a revised size of US$23.2 Billion by 2027, growing at a CAGR of 9.6% over the analysis period 2020-2027.” — Research and Markets. Conducting open-source intelligence research, a key strategy that uses the internet to gather publicly available information, has been prevalent in the intelligence world.

Retail 104

Retail Security Security Intelligence 104

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel. However, without a mapped out sales funnel, that conversion path becomes muddied with unclear messaging, resulting in lost leads.

Sales 162

Sales Gaming Education Research 162

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

JANUARY 18, 2021

We recently heard from a number of C and C++ experts talk about its merits with data science. Cristiano L. Fontana of OpenSource.com talked about some of these benefits in a recent article. Here is an excerpt from this post: “While languages like Python and R are increasingly popular for data science, C and C++ can be a strong choice for efficient and effective data science.

Learning 251

Learning Marketing Marketing IT 251

Weidert Group

JANUARY 20, 2021

When you think about inbound marketing, you probably don’t think about pay-per-click advertising or other paid media strategies. (That would make sense.) But maybe it’s time to consider how a “push” strategy like PPC could power up your inbound program. A strategically selected and tactically executed paid media plan can add just the right kick to increase traffic, improve your SEO, and produce more qualified leads.

Marketing 105

Marketing Marketing 105

ArchIntel

JANUARY 19, 2021

ArchIntel™ -. Raven Industries has posted a job opening on LinkedIn for a market research analyst position based in its office in Sioux Falls, South Dakota. The successful candidate will be tasked with performing marketing-related tasks and research in line with the company’s marketing plans and divisional strategic objectives. This includes conducting competitive analysis and market intelligence reporting, following up on sales leads and gathering data on new and existing products.

Market Research 104

Market Research Marketing Research Research Marketing 104