Cipher
OCTOBER 11, 2021
Competitive intelligence (CI) plays a critical role in enabling organizations to be successful. But let’s be clear: a singular focus on tracking a predefined set of known competitors is checking the box and far from what is needed to effectively compete in today’s marketplace.
Crayon
OCTOBER 15, 2021
Making cold calls. Running demos. Persuading decision-makers.
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Smart Data Collective
OCTOBER 15, 2021
Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. The competition out there is fierce, so it is vital that you find ways to make your business stand out from the crowd.
mention
OCTOBER 13, 2021
A digital marketer’s work schedule is pretty erratic. There are so many responsibilities resting on our shoulders that we often end up juggling multiple tasks at the same time. I like the amorphous style of our job; it’s creative, challenging, and far less boring than desk work. Having said that, there are times when it gets frustrating. I like using marketing tools , they are wonderful for extracting information and deep analysis, however, they do have some shortcomings.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cipher
OCTOBER 14, 2021
Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI).
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
OCTOBER 13, 2021
We mentioned previously that bias is a big problem in machine learning that has to be mitigated. People need to take important steps to help mitigate it for the future. Regardless of how culturally, socially, or environmentally aware people consider themselves to be, bias is an inherent trait that everyone has. We are naturally attracted to facts that confirm our own beliefs.
Intelligence Node
OCTOBER 14, 2021
Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them? The True Business Cost of Stockouts & Overstocking Balancing the Trade-Offs between OOS & Excess Inventory 3 Common But Preventable Causes of Stockouts Solve Inventory Problems Before They Become a Problem We don’t […].
Primary Intelligence
OCTOBER 13, 2021
In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.
FedSavvy
OCTOBER 14, 2021
Headquartered in Reston, Virginia, Leidos is a technology, engineering and science solutions and services provider serving the defense, intelligence, civil and health markets. The company consists of 43,000 employees and reported revenues of approximately $12.3 billion in FY2020, an increase of $1.2 billion (11%) compared to FY2019. Originally formed in 2013 when SAIC Inc. separated its system integration business into a new company – Leidos.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
OCTOBER 13, 2021
FinTech is about connecting with customers. They expect something different from classically understood banking. The more you know about your audience, the more you can offer them. It’s similar to prices – price optimization through machine learning is a great tool to grow your revenue. What can you learn from real-market examples? Figuring out the best pricing model can be tricky.
Intelligence Node
OCTOBER 14, 2021
Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them? The True Business Cost of Stockouts & Overstocking Balancing the Trade-Offs between OOS & Excess Inventory 3 Common But Preventable Causes of Stockouts Solve Inventory Problems Before They Become a Problem We don’t […].
Zoominfo
OCTOBER 12, 2021
Scenario You want to ensure diversity and inclusion are important considerations throughout the hiring process. Leverage ‘Smart Filters’ in ZoomInfo TalentOS to build a diverse talent pool that considers candidates with a range of backgrounds. Triggers Diversity and inclusion are being prioritized in the hiring process. Actions Select the ‘Smart Filter’ button and select ‘Diversity and Inclusion’ filters to discover diverse candidates.
FedSavvy
OCTOBER 14, 2021
The Federal Systems Integration and Management Center ( FEDSIM ) provides assisted acquisition services for federal agencies. Housed within the U.S. General Services Administration’s (GSAs) Federal Acquisition Service (FAS) – Office of Assisted Acquisition Services (AAS), FEDSIM consists of nearly 300 employees, providing acquisition, financial, and project management support for the full acquisition life cycle.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
OCTOBER 15, 2021
We have talked about the benefits of using big data in web design. One of the most important benefits of data analytics is improving user experience. Jenny Booth highlighted this in her post Data-informed design: Getting started with UX analytics. We wanted to cover this topic in more depth. Big Data is Crucial for Improving Online User Experience. Companies that use data technology strategically are able to significantly boost their overall conversion rates.
Netbasequid
OCTOBER 14, 2021
There are many new consumer trends taking shape over the past 18 months – some were inevitable, and others were accelerated by COVID. But which consumer trends are the most crucial to monitor as you map out marketing campaigns to round out 2021 and beyond? We have 15 consumer trends here that are likely to have the most impact and opportunity for brands below!
Zoominfo
OCTOBER 12, 2021
Scenario Sometimes the right person for your role is hidden in the hierarchy of another company. Use the company’s organizational chart on ZoomInfo TalentOS to figure out where a likely passive candidate might be located. Org charts are useful when you’re trying to assess whether the candidate’s job title and role in their current organization align with the requirements defined in your ideal candidate job description.
Dataversity
OCTOBER 15, 2021
Click to learn more about author Rachel Roumeliotis. Artificial Intelligence (AI) has made considerable inroads in the enterprise. Image recognition technology, in particular, has been gaining steam, helping users achieve tasks from assisting in screening and diagnosis of disease through medical imaging, to enabling self-driving cars to accurately interpret their surroundings.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
OCTOBER 13, 2021
The market for AI technology is growing remarkably. Businesses around the world spent over $60 billion on artificial intelligence last year alone and the demand is expected to continue to rise. Businesses spend a lot of time and resources on marketing to stand out from their competition. While marketing remains relevant and essential, AI technology provides endless opportunities that create a massive edge between you and your competitors.
Netbasequid
OCTOBER 15, 2021
Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. From a consumer intelligence perspective, we’ll explore what he got right and why a keen understanding of your target audience and emerging trends is key to any business endeavor.
Zoominfo
OCTOBER 13, 2021
Customer delight is the ultimate goal for any business. And nothing surprises or delights quite like a gift. A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. The results?
Dataversity
OCTOBER 14, 2021
Click to learn more about author Deepak Dube. While machine learning is an involved science with complex models, what distinguishes transparent machine learning is that it explains itself – how it works, its predictions, its insights – so that the user understands and trusts the outcome. In this article, I explain what transparent machine learning […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
OCTOBER 13, 2021
There’s no denying that data is everywhere in life. The rate at which information is being collected is growing exponentially, with approximately 2.5 quintillion bytes (that’s 2,5000, 000, 000, 000, 000, 000!) of data being produced every day. As technology continues to advance data generation across the world, it’s safe to say that investing in data solutions will be crucial to seeing business growth and success in 2022 and beyond.
Similarweb
OCTOBER 13, 2021
A penny saved is a penny earned. This saying rings in my ear as I think about how best to cut into the core of PPC keyword research. Before getting into all that, let’s back up. . PPC , or Pay Per Click, is a type of advertising in digital marketing. And keywords are at the center of your PPC strategy. . When a user clicks on your ad, you’ll pay.
Zoominfo
OCTOBER 12, 2021
Scenario You’ve defined your ideal candidate profile, written the perfect job description, advertised on job boards and other platforms, but still haven’t found anyone with the right qualifications. It’s time to start seeking passive candidates who are likely to listen to outreach from recruiters. Triggers In your candidate search, you’ve exhausted the results from sites where candidates say they are open to work, or you want to add more passive candidates to your talent pool.
Dataversity
OCTOBER 15, 2021
October is Cybersecurity Awareness Month! All month long, we’ll be exploring cybersecurity-related topics to help you (and your data) stay safe online. Click to learn more about author Francis Dinha. Like clockwork, it seems as though every time you check the news you see a story about a major hack of an organization’s VPN. Colonial […]. The post Are VPNs Safe?
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Smart Data Collective
OCTOBER 11, 2021
If you enjoy working with data, or if you’re just interested in a career with a lot of potential upward trajectory, you might consider a career as a data engineer. But what exactly does a data engineer do, and how can you begin your career in this niche? What Is a Data Engineer? A data engineer’s job is to take data and transform it in a way that makes it easier or more useful to analyze.
Netbasequid
OCTOBER 12, 2021
There are so many potential consumer intelligence pitfalls that can sink your business – and in this post, we’ll share seven to watch out for! Consumer intelligence is essential to every business, here’s why: It provides detailed intel to guide your brand’s decision-making, including intel on consumer interests for better ad targeting. 80% of consumers cite brand experience to be as important as the product they’re purchasing, and consumer intelligence enhances that experience.
Zoominfo
OCTOBER 12, 2021
Scenario Manual outreach to candidates takes a long time — up to 30% of a recruiter’s week! You want to optimize your outreach efforts and save time by building an automated flow that reaches out to candidates. Triggers You want to save time and leverage automation in your outreach process. Actions Start a candidate search in ZoomInfo TalentOS , click on the ZoomInfo Engage tab at the top right corner and select “Access Engage.
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