CIO

MAY 27, 2019

What is a business relationship manager? A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need to establish stronger communication between IT and outside business units. The BRM role is typically a senior-level position, for which candidates need a wide range of experience, hard and soft skills and education to fill the job requirements. [ Get ahead with t

Business 652

Business Management IT Education 652

Smart Data Collective

MAY 20, 2019

We’re well past the point of realization that big data and advanced analytics solutions are valuable — just about everyone knows this by now. In fact, there’s no escaping the increasing reliance on such technologies. Big data alone has become a modern staple of nearly every industry from retail to manufacturing, and for good reason. IDC predicts that if our digital universe or total data content were represented by tablets, then by 2020 they would stretch all the way to the moon over six times.

Business Intelligence 279

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Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

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Datapine Blog

MAY 14, 2019

“Big data is at the foundation of all the megatrends that are happening.” – Chris Lynch, big data expert. We live in a world saturated with data. At present, around 2.7 Zettabytes of data are floating around in our digital universe, just waiting to be analyzed and explored, according to AnalyticsWeek. By gaining the ability to understand, quantify, and leverage the power of online data analysis to your advantage, you will gain a wealth of invaluable insights that will help your business flourish

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Elegant BI

MAY 8, 2019

Small and Medium Sized Businesses CAN Enjoy the Benefits of BI Tools! I recently attended a business intelligence conference and I spoke with a small business owner who attended the conference in hopes of finding out how to leverage business intelligence to sustain growth and address competition while juggling other responsibilities and managing a small business budget.

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Business Intelligence Intelligence Intelligence Business 64

Contify

MAY 29, 2019

The post Contify and Fletcher/CSI join hands to offer a comprehensive market intelligence program appeared first on Contify HQ.

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Market Intelligence Intelligence Intelligence Marketing 74

Smart Data Collective

MAY 2, 2019

Large companies around the world are investing in big data. Big data has been especially important for optimizing their marketing campaigns. However, a number of small businesses are getting in on the action too. Local marketing agencies have discovered that SEO is more dependent on big data than ever. They are developing more data driven solutions to offer better search marketing strategies.

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Knowledge Research Learning Marketing 279

Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. And then there are the meetings where to put it simply, nothing gets done.

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Datapine Blog

MAY 28, 2019

BI projects aren’t just for the big fishes in the sea anymore; the technology has developed rapidly, the software has become more accessible while business intelligence and analytics projects implemented in various industries regularly, no matter the shape and size, small businesses or large enterprises. With the help of online data analysis tools , these kinds of projects have become easy to manage and agile in performance.

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

MAY 3, 2019

KPI Software Should be Part of Your Suite of BI Tools! There is no doubt that business intelligence and analytics should include key performance indicators (KPIs). Business intelligence tools must include KPI software and an intuitive KPI dashboard that is easy for business users to adopt and to use to monitor, manage and understand business metrics, actual vs. planned results and other data.

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Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653

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Algorithm IT Briefing 69

Happy Market

MAY 30, 2019

My guest today is Estrella Lopez-Brea, Global Head of Consumer Connections at Cereal Partners Worldwide. Established in 1991, Cereal Partners Worldwide is a joint venture between General Mills and Nestlé to produce breakfast cereals. The company is headquartered in Switzerland and markets cereals in more than 130 countries. Prior to joining Cereal Partners Worldwide, Estrella was the Knowledge & Insights Senior Analyst for Coca-Cola where she guided the BU’s decision making processes and develop

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Market Research Marketing Research IT Knowledge 52

Smart Data Collective

MAY 29, 2019

Big data is completely transforming the way we live and the way companies conduct business. Pretty much every industry you can think of uses some form of big data technology to help optimize their business. In this article, we reveal five industries which have been reshaped by big data technology. 1. Retail. IBM wrote an excellent report about the use of big data in the retail sector.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. How many calls can you make in a day? How much time do you spend on selling vs. non-selling activities? More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity.

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Datapine Blog

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips. According to Better Buys, 85% of business leaders feel that using big data to their advantage will significantly improve the way they run their companies – and they’re not wrong.

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Domo

MAY 29, 2019

Over the past decade, as customers’ demands have changed, in-store sales have declined, and shareholder pressure has risen, many retailers have turned to data as a way to survive an increasingly cut-throat industry. But turning to data means nothing if you don’t also understand how to use it to your advantage. To that end, Domo and customer-experience specialists One Connected Community (OCC) hosted 17 senior retail leaders in London last month for a thought-provoking, interactive workshop on al

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Retail Win Restaurants Innovation 52

Moz

MAY 20, 2019

Posted by KameronJenkins “Let’s hop on a call to go over this report.”. Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things.

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Win Information Learning Business 64

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Elegant BI

MAY 27, 2019

BI Reporting Tools That Are Easy to Use and Share! When you are looking for a BI solution, do not ignore the trend toward data democratization and data literacy among your team members. To create the greatest assets to your company and improve team member value, you want to provide access to critical data and a simple way to perform advanced analytics so that users will adopt BI tools and you can create a social BI environment with improved data popularity and power users who will share knowledg

Knowledge 52

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Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. It’s probably resulted in lots of stress, sleepless nights, and CBD oil drops to give you the energy and focus to keep going.

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Marketing Marketing Market Research Marketing Research 277

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more!

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Win Sales Retail Education 189

Datapine Blog

MAY 29, 2019

Effective decision-making processes in business are dependent upon high-quality information. That’s a fact in today’s competitive business environment that requires agile access to a data storage warehouse , organized in a manner that will improve business performance, deliver fast, accurate, and relevant data insights. BI architecture has emerged to meet those requirements, with data warehousing as the backbone of these processes.

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Business Intelligence Intelligence Intelligence Business 78

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Domo

MAY 27, 2019

Agility is a term I hear often—agile processes, agile technology—but what about agile business intelligence? Recently, at the CIO Edge event, I spoke with a number of leading Australian CIOs and they all shared one thing in common: the need for agility, and more importantly, the value of quickly getting the right information, to the right person, so they can make informed decisions.

Business Intelligence 52

Business Intelligence Intelligence Intelligence Information 52

Moz

MAY 9, 2019

Posted by sam.marsden We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today's Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all m

Algorithm 59

Algorithm Information IT Business 59

Happy Market

MAY 23, 2019

Welcome to the 100th episode of the Happy Market Research Podcast! In this episode, Merrill Dubrow, CEO of M/A/R/C Research, interviews Jamin Brazil, Founder and CEO of Happy Market Research. The two take a look at the benefits of producing a podcast, market research trends, and life lessons. Find Jamin Online: LinkedIn Twitter Find Merrill Online: LinkedIn Website: M/A/R/C Research Find Us Online: www.happymr.com Social Media: @happymrxp LinkedIn This Episode’s Sponsor: This episode is brough

Market Research 52

Market Research Marketing Research Research Marketing 52

Smart Data Collective

MAY 6, 2019

Self-driving cars and trucks once seemed like a staple of science fiction which could never morph into a reality here in the real world. Nevertheless, the past few years have given rise to a number of impressive innovations in the field of autonomous vehicles that have turned self-driving cars from a funny idea into a marketing gimmick and finally into a full-fledged reality of the modern roadway.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting.

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Elegant BI

MAY 23, 2019

Smart Data Discovery Takes the Guesswork Out of Advanced Analytics! If you are implementing a data democratization project and you want the most sophisticated, easiest advanced data discovery solution so your business users can get the most out of the initiative and add the most value to the enterprise, you definitely want to look at a data discovery tool that provides augmented analytics.

Business 52

Business Predictive Analytics Algorithm IT 52

Domo

MAY 20, 2019

We all talk a good game when it comes to digital transformation. For years, we’ve been nodding our heads when we hear that our companies have to be digital-first to be driven by real-time data. And we’ve bought into the idea that getting rid of the ballast of technical debt and embracing the next wave will free our time, our people, and our balance sheets from the ways of old.

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