Digital B2B Marketing
JANUARY 9, 2014
'I’ve had it! I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent.
Elegant BI
JANUARY 31, 2014
KPIs help Objectively Manage Results. If you want to get ahead in your business market, you have to take the right action at the right time. Key Performance Indicators(KPIs) help you objectively manage results and determine what strategies, processes and tasks are helping you achieve goals and which activities must be adjusted to correct declining results.
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Digital B2B Marketing
JANUARY 7, 2014
'If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought. Now, consider some of the popular statistics used to support inbound marketing.
Elegant BI
JANUARY 14, 2014
Business Intelligence Tools and KPIs: The Yardstick of Business Success. There are many forms of measurement. If you want to measure a piece of fabric or glass, you can use a yardstick or ruler. You might use a tape measure to find the length of a piece of wood or the height of a window. When it comes to business, measurement is more complicated. There are many factors, dimensions and aspects to measure.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Elegant BI
JANUARY 9, 2014
Business Metrics, KPIs. Betsy says : If you want to measure something, you can use a yardstick, a ruler or a tape measure. But, when it comes to business, measurement is more complicated. You have to measure the right thing and choose objective metrics to avoid subjectivity and ensure clearly defined results and analysis so you can make confident decisions.Business Intelligence Tools and Key Performance Indicators (KPIs) let you see and drive performance by month, by quarter or other time series
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digital B2B Marketing
JANUARY 22, 2014
'What happens when you survey 50 media buyers? You learn that media buyers have put a bit of social lipstick on their buys but they still don’t understand the potential of social media, the importance of content, and so much more. About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter.
Digital B2B Marketing
JANUARY 20, 2014
'For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content.
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