Crayon
OCTOBER 28, 2021
Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here. In order to hit my targets, I need to send a ton of emails, and I just don’t have that much time on my hands these days.
Cipher
OCTOBER 11, 2021
Competitive intelligence (CI) plays a critical role in enabling organizations to be successful. But let’s be clear: a singular focus on tracking a predefined set of known competitors is checking the box and far from what is needed to effectively compete in today’s marketplace.
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mention
OCTOBER 20, 2021
If a tree falls in the woods but no one is around to hear it, does it make a sound? In the digital world, our websites are metaphorically trees in the ever-expanding online forest. When we release a new product or launch into a new market, how can we be sure of the impact? Measuring your digital presence, or how much noise you’re able to make, poses its challenges.
Smart Data Collective
OCTOBER 15, 2021
Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. The competition out there is fierce, so it is vital that you find ways to make your business stand out from the crowd.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Intelligence Node
OCTOBER 14, 2021
Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them? The True Business Cost of Stockouts & Overstocking Balancing the Trade-Offs between OOS & Excess Inventory 3 Common But Preventable Causes of Stockouts Solve Inventory Problems Before They Become a Problem We don’t […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
OCTOBER 26, 2021
I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.
Cipher
OCTOBER 14, 2021
Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI).
mention
OCTOBER 13, 2021
A digital marketer’s work schedule is pretty erratic. There are so many responsibilities resting on our shoulders that we often end up juggling multiple tasks at the same time. I like the amorphous style of our job; it’s creative, challenging, and far less boring than desk work. Having said that, there are times when it gets frustrating. I like using marketing tools , they are wonderful for extracting information and deep analysis, however, they do have some shortcomings.
Smart Data Collective
OCTOBER 22, 2021
1.145 trillion megabytes! Unbelievably, this is the amount of data that was created every day in 2021. That’s a lot of data and a lot of work for experts working in the field of data science services. Amidst growing competition, businesses are under increasing pressure to come up with unique and more cost-effective ways to manufacture and market their products.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Intelligence Node
OCTOBER 14, 2021
Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them? The True Business Cost of Stockouts & Overstocking Balancing the Trade-Offs between OOS & Excess Inventory 3 Common But Preventable Causes of Stockouts Solve Inventory Problems Before They Become a Problem We don’t […].
ArchIntel
OCTOBER 6, 2021
ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.
Crayon
OCTOBER 6, 2021
All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences.
Cipher
OCTOBER 6, 2021
In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. No matter how robust the underlying data might be, or how insightful the intelligence is, it will all be for nothing if the CI deliverable isn’t built effectively for the stakeholder it is presented to.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
mention
OCTOBER 27, 2021
Are you a marketer wondering whether your brand should be on TikTok? TikTok marketing is quickly becoming the next high-priority item on every brand’s social marketing palette. Yes, TikTok started as a very Gen Z app. But it’s no longer just about funny dances or challenges: nearly every brand can now find its audience. Should YOUR brand do TikTok marketing?
Smart Data Collective
OCTOBER 23, 2021
Satoshi Nakamoto introduced the world to bitcoin in 2008. Many people speculated that the virtual currency would never gain traction and become extinct. However, it has grown faster than even some of the staunchest supporters originally predicted. Advances in AI and machine learning technology have been important in setting the trend for bitcoin. It’s been over a decade since the cryptocurrencies were introduced to the world and since it has become increasingly popular.
Primary Intelligence
OCTOBER 13, 2021
In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features. However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics.
ArchIntel
OCTOBER 5, 2021
ArchIntel™ -. Multinational electronics company Samsung said on it website that while the world is more connected than ever before, there remains a need to make customers’ experiences with their devices more seamless and consistent. Today, the market demands that network operators offer constant access to millions of devices while supporting enormous data flows without failure, a major challenge for any company.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Crayon
OCTOBER 15, 2021
Making cold calls. Running demos. Persuading decision-makers.
Cipher
OCTOBER 4, 2021
The collection and organization of high-quality data is foundational to the success of any Market and Competitive Intelligence (M/CI) effort. Without data, organizations cannot perform analysis to guide their decision making, and will effectively be stumbling around in a dark room, blind to valuable insights and information that could help them improve their products, services, and business models.
mention
OCTOBER 6, 2021
We’re living in an increasingly visual age where everybody prefers images to text, videos to articles, and emojis are considered a new universal language. That being the case, there’s no leeway for marketers to drop the ball on visual assets, and they are nobly rising to the occasion. The percentage of marketers who agreed that video is an important part of their marketing strategy rose from 78% in 2015 to 93% by 2020, and 48% said that they saw ROI on video increase last year.
Smart Data Collective
OCTOBER 13, 2021
We mentioned previously that bias is a big problem in machine learning that has to be mitigated. People need to take important steps to help mitigate it for the future. Regardless of how culturally, socially, or environmentally aware people consider themselves to be, bias is an inherent trait that everyone has. We are naturally attracted to facts that confirm our own beliefs.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
OCTOBER 20, 2021
Most organizations know how to recruit active candidates. But when active candidates aren’t the right fit, how do you search beyond those already in the job market? Passive candidates with job security and a strong track record are traditionally more challenging to recruit. However, things are changing in the post-pandemic economy. According to CNBC , one in four workers is considering quitting their job.
ArchIntel
OCTOBER 5, 2021
ArchIntel™ -. The COVID-19 pandemic has seen businesses worldwide migrating a huge part of their operations online. This trend holds true whether the company is engaged in financial services, health care systems, apparel, fitness or even the retail of basic necessities. However, an article on Forbes Magazine argues that the key to successful online working remains the constant oversight provided by the human employee.
FedSavvy
OCTOBER 14, 2021
Headquartered in Reston, Virginia, Leidos is a technology, engineering and science solutions and services provider serving the defense, intelligence, civil and health markets. The company consists of 43,000 employees and reported revenues of approximately $12.3 billion in FY2020, an increase of $1.2 billion (11%) compared to FY2019. Originally formed in 2013 when SAIC Inc. separated its system integration business into a new company – Leidos.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vable
OCTOBER 27, 2021
He had wondered, as had most people at one time or another, precisely why an android bounced helplessly about when confronted by an empathy-measuring test. Empathy, evidently, existed only within the human community, whereas intelligence to some degree could be found throughout every phylum and order including the arachnida.
Smart Data Collective
OCTOBER 21, 2021
Big data has touched almost every facet of our lives. It should be no surprise that the video gaming industry has been heavily influenced by developments in data technology. There are a number of potential opportunities to utilize big data in video games. One of the biggest benefits of integrating data analytics, AI and other technologies into video games is that it can help improve the user experience.
Zoominfo
OCTOBER 5, 2021
It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.
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