Crayon
JANUARY 19, 2022
Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022.
Cipher
JANUARY 20, 2022
So, you have made the strategic decision to invest in competitive intelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business.
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Smart Data Collective
JANUARY 9, 2022
Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority. Only 30% of companies have a well-defined data strategy. An even smaller number of companies have a data strategy that is supported by the company leadership.
mention
JANUARY 19, 2022
Today, people turn to online reviews for everything from choosing where to order pizza for dinner to curating the best SaaS stack for the marketing department. It’s hard to overstate just how important online reviews have become – just think, 86% of online shoppers (and 51% of those who shop in-store) won’t buy products without reading reviews first, according to a recent survey from PowerReviews.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ArchIntel
JANUARY 5, 2022
ArchIntel™ -. Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management. The new investment adds to the $15 million that the six-year old startup raised in a Series A round in September 2020, GeekWire reported. Jason Smith , co-founder and chief executive officer of Klue, said in a blog post that the Series B funding will finance the company’s efforts in product inno
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
JANUARY 5, 2022
I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors.
Cipher
JANUARY 26, 2022
Regardless of what field you’re in, the start of a new year offers an opportunity to reflect, take stock, and refine your strategies for the year to come. As we enter 2022, the team at Cipher has been hard at work building an accurate forecast of the Market and Competitive Intelligence (M/CI) field, and today, we’re excited to share those insights.
Smart Data Collective
JANUARY 17, 2022
Did you know that global businesses are expected to spend $274 billion on big data this year? That figure is projected to grow at a rapid pace for years to come. The healthcare sector, in particular, has discovered a number of benefits of leveraging data technology. There are a lot of reasons that big data can be useful for healthcare businesses of all sizes.
mention
JANUARY 26, 2022
The new wave of influencer marketing includes employee influencers, nano influencers, and niche authority. Growth marketing experts agree: influencer marketing isn’t going anywhere. Most believe it will continue to grow exponentially in the coming years. Jonathan Martinez, quoted in a TechCrunch article, believes “we’re still less than 10% of the way there on how impactful influencers will be in the next decade.”.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
JANUARY 27, 2022
Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action.
Intelligence Node
JANUARY 18, 2022
The Retail Giant that Changed the eCommerce Landscape Amazon is the leading e-retailer in the United States, with net sales amounting to close to 386 billion U.S. dollars in 2020. Every seller, new or old wants to sell on Amazon because of its huge, global customer base. It has become a household name in many […].
Crayon
JANUARY 12, 2022
Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption. While once viewed as an ambiguous position, companies across the globe now understand and see the value that PMMs bring to organizations – and they’re investing in this role more and more ev
Timo Elliot
JANUARY 3, 2022
Back in the 1960s, a pair of radio astronomers were busily collecting data on distant galaxies. They had been doing this for years. Elsewhere, other astronomers had been doing the same. But what set these astronomers apart – and eventually earned them a Nobel Prize – was what they eventually found in the data. Like other radio astronomers, they had long detected a consistent noise pattern.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JANUARY 19, 2022
Artificial intelligence technology is becoming more valuable than ever. The market was estimated to be worth over $50 billion by the end of 2020 and is growing around 20% a year. One of the biggest reasons AI is growing in popularity is due to its role in mobile app design. There are a lot of things that have to be taken into consideration with mobile app design.
mention
JANUARY 25, 2022
As a marketer, business owner, or customer service representative you know the importance of maintaining happy customers. Then there’s no doubt that online reviews strongly influence a customer’s opinion about a business, their loyalty, and their purchasing decisions. We’ve seen a substantial increase in the number of online reviews in the last couple of years, meaning it is getting harder to maintain brand reputation online.
Zoominfo
JANUARY 25, 2022
For most large organizations, the real value of a cloud data warehouse isn’t simply in storing vast amounts of business data, but in how efficiently you can turn disparate data sets into timely, actionable, and accurate insights. In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities.
Intelligence Node
JANUARY 12, 2022
Threats, Challenges, and Best Practices for Combating Counterfeit Products This blog post was first published on Forbes in April 2021 in the form of two different articles – Part I & II and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. 2021 is finally […].
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Crayon
JANUARY 26, 2022
Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth. Data and science now permeate a part of the organization that was once thought of as “the art department” at best—and ancillary at worst.
Timo Elliot
JANUARY 6, 2022
Like the proverbial man looking for his keys under the streetlight , when it comes to enterprise data, if you only look at where the light is already shining, you can end up missing a lot. In a previous blog , I explored the value of dark data and how it can reveal insights that can streamline processes, improve customer experiences, generate more revenue – and maybe even help make the world a better place.
Smart Data Collective
JANUARY 6, 2022
Advances in artificial intelligence have been shaping the state of the Internet for years. One of the biggest changes has been in the arena of cybersecurity. AI technology has been a double-edged sword for the cybersecurity sector. On the one hand, it offers robust protection against data breaches , malware and other online security threats. Cybersecurity experts are expected to spend over $38.2 billion on AI-driven cybersecurity solutions by 2026.
ArchIntel
JANUARY 4, 2022
ArchIntel™ -. A recent column in The Kathmandu Post makes a case for the continued relevance of human intelligence in ensuring safety in the technology-driven aviation sector. According to author Birendra Kumar Singh, training aviation personnel to handle any crises that may arise in the sky or on the ground is essential despite technological advancements in identifying potential risks.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Zoominfo
JANUARY 4, 2022
The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations.
Intelligence Node
JANUARY 1, 2022
2021 was a whirlwind of a year not just for the global population, but for businesses too. Retail businesses strove to bounce back after an unprecedented 2020 taken hostage by the COVID-19 pandemic, and while many succeeded, the ones who weren’t quick enough to pivot to a digital-first approach, went bankrupt. According to Statista, global […].
Crayon
JANUARY 21, 2022
The space race. SATs. Where the best barbecue hails from.
Timo Elliot
JANUARY 10, 2022
I recently had the opportunity to sit down with Tom Raftery , host of the SAP Industry Insights Podcast (among others!) to discuss some of the highlights and common themes in last year’s episodes. The topics covered a wide variety of different industries, with lots of great, concrete examples of how SAP’s customers and partners are using technology to innovate.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
JANUARY 6, 2022
Introduction. It is no secret that businesses that are looking to maximize profit in the near future are looking at the role AI can play to unlock potential profits. For businesses in industries that rely on Computer-Aided Design (CAD) the question can be asked, how is AI transforming their industry or supplementing current technology to help boost profit margins?
ArchIntel
JANUARY 4, 2022
ArchIntel™ -. San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and sales enablement tools.
Netbasequid
JANUARY 21, 2022
Twitter stats offer brands the inside track leading straight to consumers’ hearts. But what are Twitter stats exactly and how do you use them to inform your marketing strategy? We’re going to show you, along with some exciting new intel straight from the social channel itself! Adding a layer of social media analytics to your Twitter stats intel-gathering is key – and we’ve recently partnered with Twitter to provide you with precisely that!
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