Crayon

MARCH 25, 2021

If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. Now more than ever, companies are growing their revenue by tracking, analyzing, and acting on their competitors’ movements. This raises an important question: How? If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe?

Competitive Intelligence 662

Competitive Intelligence Competitive Intelligence Intelligence 662

CIO

MARCH 4, 2021

Business intelligence (BI) platforms are evolving. By adding artificial intelligence and machine learning, companies are transforming data dashboards and business analytics into more comprehensive decision support platforms. This movement toward “decision intelligence” sees its sophisticated mix of tools increasingly embedded into enterprise workflows, when and where decision-makers need them most.

Intelligence 617

Intelligence Intelligence Business Intelligence Learning 617

Cipher

MARCH 29, 2021

When you’re figuring out how to analyze competitors, you quickly realize that finding data is the easy part. Even a cursory Google search for material about your competitors will reveal so much that you could end up drowning in data.

Competitor Analysis 573

Competitor Analysis Analysis 573

mention

MARCH 10, 2021

Video marketing has gained a surge of popularity over the past years. Many brands have used this marketing strategy because it can generate ROI in the space of a short time. However, what makes video marketing distinct from any other marketing tactics in the first place? First, let’s take a look at the video statistics below: 78% of internet users view online videos weekly, and 55% watch online videos daily. 100% raise of online video consumption each year. 82% of internet traffic will be

Marketing 360

Marketing Marketing Win Entertainment 360

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing.

Marketing 360

Marketing Marketing Advantage Advantage 360

Crayon

MARCH 30, 2021

No one cares about the price of your SaaS product unless they’re interested in buying it. (Or they're interested in gathering competitive intel. But we'll set that aside for now.). Prospects who visit your pricing page, in other words, are high-intent prospects — they’re aware of their pain points (to some extent) and they’re on the hunt for a solution.

Competitive 617

Competitive IT Marketing Marketing 617

Octopus

MARCH 25, 2021

How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case. The post How Competitive Intelligence helped transform a British icon appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 312

Competitive Intelligence Competitive Intelligence Intelligence 312

Cipher

MARCH 30, 2021

No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor. There are many reasons to do so: access to deeper subject expertise, guidance on setting up the right systems and processes, or even just to get a fresh perspective on your existing M/CI process.

Competitive Intelligence 532

Competitive Intelligence Competitive Intelligence Intelligence 532

mention

MARCH 17, 2021

TikTok was already an important social media platform before COVID-19, but its popularity has shot way up during the pandemic. TikTok added another 12 million unique US-based visitors in March 2020 alone, and crossed the 2 billion download mark in April. Americans who were stuck at home entertained themselves watching TikTok videos, attempting TikTok challenges, and creating their own popular content.

Marketing 293

Marketing Marketing Retail Entertainment 293

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

MARCH 8, 2021

According to a forecast by IDC and Seagate Technology, the global data sphere will grow more than fivefold in the next seven years. The total amount of new data will increase to 175 zettabytes by 2025 , up from 33 zettabytes in 2018. This ever-growing volume of information has given rise to the concept of big data. And I do not mean large amounts of information per se, but rather data that is processed at high speed and has a strong variability.

Management 358

Management Predictive Analytics Data Analysis Analysis 358

Zoominfo

MARCH 2, 2021

Big data is everywhere around us, shaping the way businesses run. It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content.

Marketing 272

Marketing Marketing Data Analysis Intelligence 272

Crayon

MARCH 3, 2021

As consumers, we often make purchases without the intention of problem-solving. But when we make the mental shift from consumer mode to business mode, our buying behaviors change. As employees acting on behalf of companies, we seldom make purchases unless we have specific problems that need to be solved. That’s why B2B marketers need to identify their prospects’ pain points.

Marketing 617

Marketing Marketing Business IT 617

Octopus

MARCH 15, 2021

Competitive Intelligence showed how a major competitor was retaking market share Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we. The post Competitive Intelligence showed how a major competitor was retaking market share appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 299

Competitive Intelligence Competitive Intelligence Intelligence 299

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Cipher

MARCH 18, 2021

If you work in the competitive intelligence space in the insurance industry, you’re probably well aware of the importance of analyzing your competitors. One of our goals at Cipher has been to pull industry specific data from sources like the National Association of Insurance Commissioners ( NAIC ) into our market and competitive intelligence tool, Knowledge360 ?.

Competitive Intelligence 465

Competitive Intelligence Competitive Intelligence Intelligence 465

mention

MARCH 31, 2021

Big data refers to data sets too large and complex for traditional data processing and data management applications. These large volumes of data can be both structured and unstructured, and it can inundate businesses on a daily basis. It can also include the vast amounts of valuable user data that marketing companies and campaigns can use to refine targeting and serve better offerings to a more specific audience.

Marketing 264

Marketing Marketing Profiling Algorithm 264

Smart Data Collective

MARCH 26, 2021

Machine learning (ML) is an innovative tool that advances technology in every industry around the world. From the most subtle advances, like Netflix recommendations, to life-saving medical diagnostics or even writing content , machine learning facilitates it all. Due to its constant learning and evolution, the algorithms are able to adapt based on success and failure.

Learning 355

Learning Algorithm Gaming Banking 355

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing 257

Marketing Marketing IT Sales 257

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

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Battlecard Win Sales Competitive Intelligence 616

Octopus

MARCH 30, 2021

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers. The post Competitive Intelligence questions to NATS Strategy Analysis and Development manager appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Analysis Competitive Intelligence 286

Cipher

MARCH 25, 2021

Market and competitive intelligence (M/CI) is an essential component of successful organizations. But it’s a very complex field. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals.

Competitive Intelligence 420

Competitive Intelligence Competitive Intelligence Intelligence 420

Alexa

MARCH 19, 2021

With the conversational AI space expected to reach $15.7 billion by 2024 —up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also evolve to have more advanced capabilities and take on bigger and more important roles in the lives of businesses and consumers.

Marketing 207

Marketing Marketing Sales Technology 207

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

MARCH 28, 2021

Utilizing cloud services is no longer an option for businesses— it is a necessity. In 2021, cloud computing infrastructure will dominate the IT space and take over business cloud services. However, it is important to understand the right cloud computing practices to follow. The growth experienced by Microsoft Azure is tremendous compared to other providers of cloud services— a whopping 154% YOY growth rate to be specific.

Business 346

Business Loss Retail Gaming 346

Zoominfo

MARCH 5, 2021

Hackers can steal personal information about your employees, customers, and vendors. One security breach can cause irreparable damage to your brand image. Data breaches hurt your internal and external relationships, and, ultimately, your ability to generate revenue. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects.

Security 253

Security Security Competitive Information 253

Crayon

MARCH 18, 2021

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more. This year, we fielded responses from more than 1,000 CI professionals and stakeholders. Our survey was 41 questions in total, and based on the data we’ve gathered, there’s no shortage of exciting trends to discuss.

Competitive 615

Competitive Competitive Intelligence Business Intelligence 615

Octopus

MARCH 31, 2021

5 ideas on how to ask better questions for Competitive Intelligence This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons. The post 5 ideas on how to ask better questions for Competitive Intelligence appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Competitive Intelligence Intelligence 286

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Cipher

MARCH 17, 2021

Competitive Intelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them.

Competitive Intelligence 405

Competitive Intelligence Competitive Intelligence Intelligence 405

ArchIntel

MARCH 16, 2021

ArchIntel™ -. Not all open-source investigations yield positive results on the first try, in fact, at some point, it becomes apparent that some of these efforts are headed nowhere. A recent blog entry on OSINTCurio.us said that when the intelligence-gathering expedition is turning out to be a waste of time, researchers are well-advised to step back for a minute and then “RESET.”.

Loss 218

Loss Research Intelligence Intelligence 218

Smart Data Collective

MARCH 29, 2021

Big data is leading to some major breakthroughs in the modern workplace. One study from NewVantage found that 97% of respondents said that their company was investing heavily in big data and AI. Maintenance management’s primary focus has always been maximizing the quality, effectiveness, and quality of equipment in an organization. And this is usually at the lowest possible costs in terms of material and machinery.

Management 345

Management Data Mining Technology Technology 345