mention
JANUARY 11, 2023
LinkedIn is a powerful social networking tool that business professionals can use to grow their businesses. The goal of this post is to help business owners and professionals like you understand the impact of LinkedIn. It can build your online presence, drive attention to your brand, and even boost leads and sales. For example, did you know that 98% of salespersons with more than 5000 connections outperform their peers?
CIO
JANUARY 20, 2023
Business intelligence definition Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the state of the business.
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Smart Data Collective
JANUARY 16, 2023
Companies around the world are projected to spend over $300 billion on machine learning technology by 2030. There are a growing number of reasons that companies are investing in machine learning, but digital marketing is at the top of the list. SEO, in particular, relies more heavily on machine learning these days. More Companies Are Discovering the Benefits of Using Machine Learning for SEO A few years ago, we wrote an article pointing out that machine learning is rewriting the rules of SEO.
Crayon
JANUARY 30, 2023
As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action. Nearly all of them have the same success criteria: “Enabling the sales team to win competitive deals and transforming their approach to the competition from reactive to proactive”. At a high level, these are the ideal criteria for a well-run CI program—but what does success look like at a more granular, day-to-day level?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Chris Webb BI
JANUARY 2, 2023
The new DAX window functions (announced here , more details on Jeffrey Wang’s blog here and here ) have generated a lot of excitement already – they are extremely powerful. However one important benefit of using them has not been mentioned so far: they can give you much better performance in DirectQuery mode because they make it more likely that aggregations are used.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
mention
JANUARY 13, 2023
Launching a new marketing campaign? Have you designed your landing page yet? No? Designing a custom landing page to support your marketing campaign message is crucial. If you don’t have one, all your hard work of strategizing and running your marketing campaign would have been in vain. But, why do I need a landing page when I already have a stunning homepage?
CIO
JANUARY 17, 2023
The CIO role continues to evolve, changing as dramatically as the technology it manages and maintains. Moreover, the pace of the chief IT position’s transformation seems to be accelerating — likewise mirroring the speed of change in the tech stack. Consequently, tech executives must lead, manage, and work differently than they did in the past. How so?
Smart Data Collective
JANUARY 9, 2023
In today’s world, data is more widely available to businesses than ever before. Whether it’s data about customer demographics , product colors that tend to sell better, or which cold email scripts are the most effective, organizations have the power to utilize data to help them inform their decision-making process in a variety of ways. However, while the immense amount of data available to organizations unlocks new possibilities — it can also make cleaning organizing, interpreting, and analyzing
Crayon
JANUARY 25, 2023
In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Chris Webb BI
JANUARY 29, 2023
Dynamic M parameters are incredibly useful in Power BI when using DirectQuery mode because they allow you to pass values from your report direct to your data source query, bypassing Power BI’s own SQL (or whatever query language your source uses) generation layer. However it isn’t obvious how to pass any value you want: dynamic M parameters must be bound to slicers or filters, and they must be bound to tables in your dataset, which means that at first glance it seems like you can onl
Aqute Intelligence
JANUARY 19, 2023
We have blogged before about competitive intelligence companies, but we did not discuss a related type of competitive intelligence provider: competitive intelligence software companies. Below is our current list of competitive intelligence software specialists. We have focused on companies that specifcally target competitive inelligence, rather than more general software including social media monitoring, press monitoring or business analytics, that also plays some role in competitive intelligen
mention
JANUARY 27, 2023
Social media has become an integral part of our lives. We communicate, share information, and interact on social media. This makes it a potent marketing tool businesses should leverage if they want to reach as many people as possible. However, proper social media marketing isn’t as simple as posting pictures and captions. You need to monitor the effects of your social media efforts.
CIO
JANUARY 12, 2023
First Tech Credit Union is a San Jose-based financial institution with more than $16 billion in assets. As the eighth largest in the country, it primarily serves tech companies and their employees, but still has a lot of manual processes in place. “We’re very early in our automation journey,” says Mike Upton, the organization’s digital and technology officer.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JANUARY 2, 2023
Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages.
Crayon
JANUARY 23, 2023
When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).
Chris Webb BI
JANUARY 24, 2023
SQLBits is happening again this March at the Celtic Manor resort in Wales. It’s the largest in-person Microsoft data technology conference in Europe and probably now the world; it’s also a lot of fun and something I would never miss. I imagine that a lot of you reading this post feel the same way that I do about SQLBits, but it occurred to me that if you’re relatively new in the world of Power BI you might not have heard of it and might not know why it’s such a great even
Zoominfo
JANUARY 31, 2023
Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
mention
JANUARY 20, 2023
Cross-selling is a sales technique that enables a small business to boost its revenue by selling additional products or services to a prospective or existing customer. Cross-selling is often confused with upselling, a sales technique to get the customer to buy more expensive products through upgrades and add-ons. The image below illustrates the difference accurately.
CIO
JANUARY 9, 2023
Three years ago, IT leaders were squarely focused on how to adopt fledgling AI techniques and approaches into their business models in service of digital transformations that included plans for shifting some workloads to the cloud. But then the pandemic hit, requiring a historic pivot that set some best-laid plans aside and accelerated others. Now that organizations have returned to a new (somewhat) normal, CIOs appear to be focused on getting back to basics — and untangling tech debt incurred i
Smart Data Collective
JANUARY 15, 2023
Data visualization tools have become very useful for many businesses. Companies use data visualization for trend mapping, data contextualization and various forms of business optimization. Therefore, it should come as no surprise that global companies are projected to spend over $10.2 billion on data visualization technology within the next three years.
Crayon
JANUARY 19, 2023
Your sales team just won a competitive deal. It was a taxing evaluation: multiple demos, a trial period, extensive pricing conversations—the works. Until the account executive on your sales team got that long-awaited email, they really had no idea which solution the buyer would select.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Chris Webb BI
JANUARY 8, 2023
I’ve blogged about the “dynamic data sources” error and the Web.Contents function several times (most recently here ), main post here , but never about the fact that you can encounter the same error when working with OData data sources and the OData.Feed function. More importantly, while it seems like the solution to the problem is the same for both functions this is not the case!
Aqute Intelligence
JANUARY 31, 2023
Based on our fuller list of competitive intelligence companies, below is the list of companies based in the US or with a mostly US focus - as far as one can judge by their websites. If we have missed anyone out, please tweet @aquteintel AIM , US Aqute Intelligence , US (this is us, woohoo!) Aurora WDC , US Competia , Canada/Switzerland Fletcher/CSI , US, UK Fuld & Co , US, UK, Philippines Inovis, US Intelligentsia , UK, global offices Tyson Heinz , US Proactive Worldwide , US/China Rauch Ass
mention
JANUARY 6, 2023
When we speak of content strategy, things aren’t always black or white. A strategy that works for you may not be fitting for someone else. Most of us think the right way of filling the content funnel is from top to bottom. But, content serves as a means to an end. So, it all comes down to what you seek. Do you want to increase your brand’s reach or are conversions your top priority?
CIO
JANUARY 16, 2023
There’s no doubt that DevOps has helped many IT organizations achieve their goal of delivering applications and services faster and better than traditional software development processes. Unfortunately, while some IT leaders do a fine job of trumpeting DevOps’ benefits, their teams are headed in the wrong direction , embracing half-baked or completely wrong tools and practices.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
JANUARY 1, 2023
AI technology has led to a number of huge benefits in marketing. One of the biggest reasons companies are investing in AI is to automate many of their marketing processes. In particular, a growing number of companies are using AI to automate their social media marketing strategies. As LinkedIn becomes more viable for B2B marketing, more brands are going to leverage it to this end.
Zoominfo
JANUARY 18, 2023
Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. In our digital world, where millions of business contacts are changing by the minute, ZoomInfo simplifies that age-old process for businesspeople who have no time to lose. Simply put, we help people connect with each other to conduct business.
Chris Webb BI
JANUARY 15, 2023
In my last post I showed how, in many cases, you can avoid the “dynamic data sources” error with OData data sources by taking advantage of query folding. That’s not always possible though and in this post I’ll show you how you can use the Query option of the OData.Feed function to do so instead. At first glance the Query option of OData.Feed looks very much like the Query option on Web.Contents which, of course, can also be used to avoid the dynamic data sources error (se
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