How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena
CIO
APRIL 30, 2023
Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person.
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