mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 251

Marketing Marketing Copywrite Research 251

CIO

AUGUST 17, 2023

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. A Trojan horse?

Intellectual Property 530

Intellectual Property Copywrite Algorithm Brainstorming 530

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion.

Marketing 330

Marketing Marketing Copywrite Sales 330

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? But just in case you’ve been living under a rock, we’re talking about profiles of your ideal buyer that is a culmination of quantitative research, anecdotal observation, and existing customer data.

Marketing 264

Marketing Marketing Copywrite Sales 264

mention

FEBRUARY 16, 2022

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 350

Marketing Marketing Education Profiling 350

mention

JULY 8, 2022

What is influencer marketing? In a nutshell, influencer marketing means that a brand or company works with an online influencer to help promote its products or services. Let this article serve as a guide to the harmful influencer marketing mistakes you want to avoid at all costs. Why is this relevant? Did You Know?

Marketing 212

Marketing Marketing Copywrite Brainstorming 212

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Marketing 130

Marketing Marketing Copywrite Profiling 130

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 219

Marketing Marketing Copywrite Hospitals 219

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.

Marketing 124

Marketing Marketing Copywrite Win 124

Smart Data Collective

APRIL 3, 2020

Do Research For You. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time. Fortunately, big data is simplifying the research process as well. Big Data Makes Giveaway Bots Viable Marketing Tools.

Win 234

Win Copywrite Data Mining Commerce 234

CXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).

Marketing 78

Marketing Marketing Copywrite Briefing 78

Zoominfo

JANUARY 31, 2018

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Marketing 124

Marketing Marketing Copywrite Hospitals 124

Smart Data Collective

APRIL 3, 2020

Do Research For You. To be an effective copywriter, they need to spend lots of time researching a topic. However, researching a topic that comes from trusted sources takes time. Fortunately, big data is simplifying the research process as well. Big Data Makes Giveaway Bots Viable Marketing Tools.

Win 198

Win Copywrite Data Mining Commerce 198

Smart Data Collective

SEPTEMBER 21, 2022

AI startups have a burgeoning market that they can serve. There is also a shortage of skilled marketers, financial professionals and other experts that AI startups depend on. Even when you are developing stellar AI applications that blow your competitors out of the water, you need to have a sound marketing team by your side.

Startups 211

Startups Copywrite Data Mining Algorithm 211

mention

NOVEMBER 23, 2022

On your mindmap, you would put down marketing partners, speakers, logistics, sales, catering etc. Do you believe that a lot of people (including marketers) are still using a pen and paper to write down their to-dos? Managing @marketing, @support, or other inbox can be your responsibility as well. So what do you do with it?

Matrix 301

Matrix Copywrite Knowledge Management 301

mention

JUNE 17, 2022

This blog post will take you through my on-Page SEO optimization step by step in the order of your content marketing workflow. Moreover, knowing on-page SEO is one of the must-have marketing skills these days. Keyword research is the process of identifying and analyzing the: Most relevant, and Easy to rank. Page Title Tag.

Copywrite 212

Copywrite Algorithm Research Information 212

CXL

FEBRUARY 3, 2022

Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups. In this article, you’ll learn how to develop a marketing strategy for the growth stage. Increased demand brings challengers looking to benefit from the developing market. Image source.

Marketing 85

Marketing Marketing Brainstorming Competitive 85

ArchIntel

NOVEMBER 3, 2021

The outbreak of the virus in 2020 led some downstream markets to experience lower demand, translating into lower demand for engineering services , a report by IBISWorld said. Julia Moroney, Marketing Director, French & Parrello Associates. Executive Profile: Julia Moroney, Director of Marketing at French & Parrello Associates.

Copywrite 104

Copywrite Profiling Win Briefing 104

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. CTAs are a critical component of marketing material. Take this post from Mailchimp on email marketing benchmarks. Use Voice of Customer research to understand buyer goals.

Copywrite 121

Copywrite Benchmarking Learning Sales 121

SCIP

APRIL 18, 2024

A researched-back look into how Generative AI is becoming ubiquitous. In 2020, GAI tools were able to create general first drafts of copywriting and conduct average searches. The massive capabilities offer something for everyone, and are revolutionizing newsrooms, marketing agencies, tech companies and many more spaces.

SCIP 45

SCIP Copywrite Innovation Technology 45

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

mention

SEPTEMBER 15, 2021

Most businesses find lead generation challenging, including outdated marketing strategy, cold calling, inaccurate marketing data, not able to acquire enough leads, and hiring skilled individuals. Lead generation is the first act of your inbound marketing strategy. That’s why Facebook is very significant for you as a marketer.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

Zoominfo

FEBRUARY 5, 2019

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Imagine a prospect researching two similar products.

Copywrite 150

Copywrite Profiling Technology Technology 150

CXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Build your first iterations based on customer research (and be prepared to throw it out the window) 3. Find the best mix between sales and brand-focused ads 5.

Copywrite 85

Copywrite Win Retail Research 85

mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Here are the key stages of a sales pipeline: Lead generation – This is when sales and marketing teams will work together to discover new leads and prospective customers for their business.

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. The days of batch and blast emails are long gone.

Copywrite 130

Copywrite Hospitals Commerce Banking 130

CXL

JUNE 16, 2022

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. Include this in your reminder email marketing , offering a call-to-action to subscribe early. This finding explains why three tends to be such a favorable number in marketing.

Copywrite 129

Copywrite Loss Research Win 129

mention

AUGUST 12, 2022

In the early days of digital marketing, the competition was low, and businesses thrived despite leveraging the myriad benefits of digital marketing. Amid all the disruption caused by the digital-first approach of companies, more and more companies are turning towards outsourcing their digital marketing projects.

Copywrite 130

Copywrite Marketing Marketing Knowledge 130

Similarweb

MARCH 11, 2021

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. You would include SEO considerations, such as keyword research , but your content wouldn’t be SEO content per se, and you would measure its success differently. What is SEO content?

Briefing 114

Briefing Education Copywrite Algorithm 114

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. What is the dark funnel?

Research 86

Research Copywrite Sales Education 86

Similarweb

APRIL 26, 2021

With this in mind, articulate the benefits of your product or service for the end-user (your buyer persona research should help you to identify the main concerns and pain points of your audiences). . If you need help finding the right keywords, our keyword research tool will help. Keyword research. Use target keywords.

Copywrite 111

Copywrite Research Competitive Gaming 111

CXL

JUNE 16, 2022

It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers.

Sales 107

Sales Copywrite Research Retail 107

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

Restaurants 60

Restaurants Marketing Marketing Travel 60

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. Martin Brossman and Greg Hyer help sales and marketing professionals understand social selling and digital sales strategies they can use in their sales and marketing efforts.

Sales 269

Sales Startups Entertainment Capital 269

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. More than two-thirds of buyers have researched your solution (and others’) before talking to sales.

Startups 96

Startups Sales Copywrite Research 96

Similarweb

JANUARY 27, 2021

Start with keyword research. Keyword research is the first step in SEO copywriting and content creation in general. It’s an essential part of any successful content marketing and SEO strategy. Get inside your target audience’s head and research how they search for relevant content. Next, brainstorm.

Algorithm 52

Algorithm Copywrite Win Brainstorming 52