CIO

AUGUST 14, 2023

And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”

Win 505

Win Business IT Hospitals 505

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. So, how do you get started?

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Crayon

DECEMBER 14, 2023

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Are we seeing results where it matters most — win rates?! Is anyone reading this intel? Are these battlecards making an impact on how my reps compete?

Battlecard 325

Battlecard Win Competitive Sales 325

Crayon

JULY 21, 2021

In business, getting a leg up on the competition isn’t easy. Whether that manifests in competitive marketing campaigns, competitive pricing tactics, or even a race to hire the best personnel—companies in the same or overlapping verticals constantly outmaneuver and outposition one another to win customers.

Advantage 662

Advantage Advantage Competitive Win 662

Octopus

MARCH 18, 2021

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

Octopus

MARCH 11, 2021

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or. The post How Competitive Intelligence defines your chance of winning a tender appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 286

Competitive Intelligence Win Competitive Intelligence 286

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Let’s take a look.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

Loss 617

Loss Win Advantage Advantage 617

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

Loss 325

Loss Win Competitive Intelligence Competitive 325

Crayon

JANUARY 21, 2022

The space race. Where the best barbecue hails from.

Win 662

Win Competitive 662

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies. For those in business, it's a parable that rings true today.

Win 369

Win Competitive Technology Technology 369

CIO

JULY 28, 2023

So each neurodiverse professional’s experience is unique, but speaking for myself, being neurodiverse has been a huge competitive advantage in my technology career. The term neurodiversity covers a range of conditions, as well as the various spectrums within each.

Advantage 538

Advantage Advantage Competitive IT 538

Crayon

MARCH 21, 2023

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

Crayon

DECEMBER 18, 2020

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company? A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.

Competitive Intelligence 609

Competitive Intelligence Competitive Intelligence Intelligence 609

Aqute Intelligence

APRIL 25, 2024

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it. sales, product development team, marketing team).

Competitive Intelligence 147

Competitive Intelligence Competitive Intelligence Intelligence 147

Crayon

AUGUST 9, 2022

There is nothing more fundamentally human than competition (except perhaps the desire to win ). Bookish teens jockeying for valedictorian. The couples on the cusp of a $50K payday on British reality TV phenomenon Love Island.

Competitive 325

Competitive Win Competitive Intelligence Intelligence 325

CIO

AUGUST 14, 2023

The question is, how do we provide the right technology and ease of use so our customers can gain a competitive advantage and solve their business challenges?” For many enterprises, the focus is on modernizing and transforming their operations to innovate and stay agile – all with an eye on growth and embracing new opportunities.

Airline 538

Airline Technology Technology Win 538

Crayon

APRIL 28, 2023

We talked about the mistakes that sellers make in competitive opportunities and the things that you — whether you’re a sales leader or a competitive intelligence leader — can do to help them win more often.

Competitive 325

Competitive Competitive Intelligence Win Sales 325

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

Loss 325

Loss Win Intelligence Intelligence 325

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

Competitive Intelligence 325

Competitive Intelligence Competitive Sports Intelligence 325

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

Battlecard 325

Battlecard Win Competitive Landscape Competitive Intelligence 325

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

Loss 325

Loss Win Analysis Competitive Intelligence 325

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. A Better Way for Win Loss.

Loss 197

Loss Win Analysis Sales Enablement 197

CIO

MAY 10, 2023

To outpace these events, CIOs need to leverage resilience capabilities as a competitive advantage. It’s clear that more organisations are looking to establish a foundation for operational excellence, competitive differentiation, and long-term growth. On the contrary, spending on digital technology is set to grow by 3.5

Win 325

Win Pharmaceutical Technology Technology 325

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

MAY 9, 2022

It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started.

Win 325

Win Competitive Sales 325

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

Loss 197

Loss Win Analysis Competitive Intelligence 197

CIO

SEPTEMBER 16, 2022

The ongoing shift to digital grocery shopping means that the competition is often only a tap away. That enables you to support the development of omnichannel experiences and incentives that help to further increase customer engagement, satisfaction, and loyalty.

Win 537

Win Retail Globalization Competitive 537

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

CIO

AUGUST 9, 2022

When decision-makers have trustworthy AI to cut through this complexity and data, they can focus their time on identifying the best option from the recommendations, to develop a competitive advantage in the market.”. To find out more about gfknewron, visit www.gfk.com/products/gfknewron. Artificial Intelligence, Machine Learning

Win 576

Win Algorithm Intelligence Intelligence 576

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

Competitive Intelligence 104

Competitive Intelligence Win Competitive Intelligence 104

FedSavvy

JUNE 10, 2022

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Yes, in half of the competitions sampled, pricing discounts (compared to losing bidders) clinched victory when evaluation scores were essentially identical. Let’s pause though. This is important.

Win 130

Win Analysis Entertainment Competitive 130

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

Loss 162

Loss Win Sales Enablement Analysis 162

FedSavvy

JANUARY 23, 2024

We last looked at Peraton in early 2021 and Peraton has gone through many changes such as organizational restructuring, commitments to building out a cybersecurity workforce, and big wins taking place within the past few years. The Wins Keep Coming Peraton has won many contracts since its inception and especially through its M&A activity.

Advantage 130

Advantage Advantage Cyberspace Competitive 130