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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

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With the rise of digital marketing, the business world has evolved into a competitive market. Every business is now doing its best to stay ahead of its competitors. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better.

Analysis 157
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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

What can enterprises learn from these trends, and what future enterprise developments can we expect around generative AI? Zscaler Enterprises will work to secure AI/ML applications to stay ahead of risk Our research also found that as enterprises adopt AI/ML tools, subsequent transactions undergo significant scrutiny.

Security 827
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7 Actionable Expert Tips on Brand Reputation Monitoring

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That’s why brand reputation monitoring has become more significant for companies than ever before. Customers will never stop talking about you and everything you can do to take control and react the right way. What is Brand Reputation Monitoring? Let’s get started.

Gaming 267
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7 Strategies for Effective Online Reputation Management in 2024

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This gives you an idea of what areas to focus on when implementing your ORM strategy. What do you see? If you see your brand mentioned on third-party sites, what are they saying? Why should you have an online reputation management strategy? Why should you have an online reputation management strategy? Not convinced?

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10 Ways to Boost Your Brand’s Authority in the New Normal

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As we’ve been adjusting into the new normal, companies are increasingly aware of changing up their marketing strategies. In short: brand positioning is what sets you apart from the competition—but brand authority is what raises you above the competition. Stay Clear and Consistent with Your Messaging.

Education 349
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Top Five AI-Driven Digital Marketing Tools in 2023

Smart Data Collective

While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. A number of AI tools have made it easier for digital marketers to do their jobs effectively. What Are the Most Prominent AI Tools Affecting Digital Marketing in 2023?

Marketing 271
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Unlocking the Power of AI with a Real-Time Data Strategy

CIO

Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. What kinds of decisions are necessary to be made in real-time? By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports.

Hospitals 712