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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

That said, content alone cannot and should not be enough for a website to rank well, but it is a pretty great starting point! Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. This is particularly true for new websites operating in a competitive environment.

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Rebranding 101: Everything You Need to Know for a Successful Campaign

mention

Rebranding is not just creating a new logo and new website design, but it rethinks the marketing strategy, including your brand values, mission statement , and new ways for increasing sales. Your vision can affect everything from your website redesign to your hiring process. What is Rebranding? The mission is your “how”.

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Understanding the Principles of Data-Driven SEO in Web Design

Smart Data Collective

The need for a business to have a website has become very important for many reasons. Websites are often the first contact between a brand and a prospective customer. A potential customer’s first impression about the website’s interface can either land or cost a brand its new customer. Types of Data Used in Web Design.

Research 255
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10 of the Best B2B Websites to Inspire Your Next Rebrand

Zoominfo

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.

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8 Google Analytics Metrics and How to Dig Deeper into Each

SpyFu

With the right GA metrics, like the number of users or average session duration, you can determine what is and isn’t working on your website. With this guide, we’ll show you the eight most important metrics to track, where to find them, which dimensions to add, and how to use them to improve your website.

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10 of the Best B2B Websites to Inspire Your Next Rebrand

Zoominfo

In this digital age, a company’s website is one of their most valuable assets. Brands constantly design, redesign, optimize, and test their B2B websites on the never-ending journey to perfection. 46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics.

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Digital Marketing Terms: The Ultimate Dictionary

Similarweb

For example, when you are working on a redesign of the page, A/B-testing the page, or when you want your visitors to access a special offer page for a period. You design a banner, a video, an image, or audio. If you want to make money from your website or app without actually selling anything, this is one way to do it.