Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all. Equip Your Reps with Knowledge.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? Each channel presents a chance to make a good impression.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

OCTOBER 22, 2019

And as with any event, the success of your sales kickoff depends on your planning and preparation. The following guide comes from Patrick Purvis, ZoomInfo’s Senior VP of Revenue. Planning a sales kickoff depends on many different factors, from the size of your sales team to the location of your company, and more.

Sales 182

Sales Knowledge Entertainment Learning 182

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. What is a Sales Strategy?

Sales 130

Sales Sales Enablement Technology Technology 130

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, how can we market to customers who are sick and tired of marketing?

Marketing 174

Marketing Marketing Sales Intelligence 174

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. In this article, we’ll look at both disciplines, explaining what they are and when they’re best used. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Marketing 78

Marketing Marketing Win Profiling 78

Similarweb

SEPTEMBER 13, 2021

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. These could be landing pages, product pages, or even blog articles. . You’ll want to use these terms for your essential pages.

Benchmarking 94

Benchmarking Competitive Research Market Intelligence 94

bazaarvoice

SEPTEMBER 8, 2023

Using the latest research and our unique insights, we’ve put together everything you need to know about the state of social commerce today. We wander around shopping districts, malls, and neighborhood markets to window shop and find our next favorite thing. The social commerce renaissance continues.

Commerce 98

Commerce Retail Benchmarking Research 98

Owler

MARCH 10, 2022

If you’re struggling to decide, you need to know about inbound and outbound sales, their respective strategies, and marketing tips. Companies appeal to their ideal customers with personalized buying experiences and enticing content to generate interest. Content marketing is an essential tool in making this happen.

Sales 59

Sales Due Diligence Entertainment Education 59

bazaarvoice

NOVEMBER 21, 2022

Here we’ll talk through each point, using some of the best brand examples we’ve seen. Convenience, innovation, personalization, and customer connection — some of the traits needed to deliver an exceptional e-commerce experience for your shoppers. Another 8% would end their relationship after just one bad experience.

Commerce 52

Commerce Retail Win Sales 52

Netbasequid

SEPTEMBER 28, 2021

Here are eight ways to get more useful marketing data and do just that! Having the right market research and social listening capabilities at the ready allows your brand to locate valuable market data revealing what’s trending, and what is important to your customer. that haave nothing to do with them.

Marketing 97

Marketing Marketing KPI Market Research 97

SpyFu

FEBRUARY 26, 2021

Content gaps are exactly that—gaps in content where desired information doesn’t exist (or isn't easily found). But for content creators, they represent a golden opportunity. Content gap analysis—the process of finding and filling these gaps—can help you find new readers and bring more value to your existing audience.

Analysis 93

Analysis Knowledge Research Education 93

Datapine Blog

APRIL 21, 2022

Various industries and departments use this phrase in different ways. Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. Approach To Digital Marketing.

Marketing 82

Marketing Marketing Human Resources Technology 82

Similarweb

JULY 30, 2021

That feeling of trust that comes with the familiar or well-recommended name is what makes affiliate marketing such a powerful pillar of digital marketing. Here we’ll walk you through our step-by-step guide to using affiliate marketing to reach more of your audience. . But first, what is affiliate marketing?

Marketing 52

Marketing Marketing Win Sales 52

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? Marketing intelligence is pretty intuitive, really.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Tinuiti

MARCH 7, 2024

of the US digital ad market this year (behind Google’s 27.1% of the US digital ad market this year (behind Google’s 27.1% Amazon is expected to see its US ad revenues increase by $5.04 As shared by eMarketer : “Amazon Ads is even closing the gap with Google and Meta. and Meta’s 19.5%).

Retail 230

Retail Commerce Advantage Advantage 230

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?

Marketing 335

Marketing Marketing Sales Business 335

Similarweb

SEPTEMBER 14, 2021

Whether you’re a tried and true marketeer or new to the role, pay-per-click (PPC) advertising is the most effective way to quickly generate results and secure profits. In this guide, we’ll walk you through how to develop a robust PPC campaign strategy, measure, and optimize your campaigns in a 10-minute read. What is PPC?

Research 52

Research Win Competitor Analysis Sales 52

Datapine Blog

AUGUST 21, 2019

Exclusive Bonus Content: Not sure which graph and chart to use? We used this little story to draw you in and illustrate how even the highest echelons of business are focused on knowing your numbers. And rather than using Excel or Google Sheets to do so, you can focus on these charts instead. What do you wanna know?”.

Advantage 94

Advantage Advantage Sales Business 94

Zoominfo

NOVEMBER 9, 2020

Contents What is a Sales Funnel? Tunnel Vision: The Sales Funnel in the Age of Buyer Empowerment Stages of a Sales Funnel: Two Perspectives Funneling Success: Using KPIs to Measure Effectiveness How Do I Create a Sales Funnel? What Tools Do People Use for Sales Funnels? Marketing Funnel vs. What is a Sales Funnel?

Sales 246

Sales Research Loss Intelligence 246

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. Is there a particular format I should use? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

mention

NOVEMBER 30, 2022

A great marketing funnel has two essential elements: quality content and persuasive marketing messages. It’s a tried and true formula for attracting leads and convincing them to move further along their buyer’s journey. A common problem that high-quality video content excels at overcoming!

Entertainment 130

Entertainment Education Analysis Marketing 130

Zoominfo

MAY 27, 2019

All sales and marketing tools make big promises—more leads, more engagement, higher click-through rate, better sales—but none more so than marketing automation. For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices.

Marketing 197

Marketing Marketing Sales Information 197

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? We say, embrace user-generated content. If you’re new to user-generated content, keep reading!

Win 221

Win Marketing Marketing Research 221

mention

JANUARY 13, 2021

They say it’s not the destination that matters, but the journey. If we think about the buyer’s journey , the destination would be the moment in which the client makes a purchase or converts, which is what every business is after. That said, we can’t underestimate the power of the journey itself. Table of Contents.

Win 194

Win Education Information Research 194

Zoominfo

MAY 21, 2021

They’re performing online searches, reading relevant content, and comparing different options that can address their pain points. The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Sales 130

Sales Research Sports Win 130

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Today’s buyers are more empowered than ever. Today’s buyers are more empowered than ever.

Startups 96

Startups Sales Copywrite Research 96

Zoominfo

FEBRUARY 19, 2019

The premise of B2B content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. Is there a particular format I should use? If you’ve ever asked yourself a similar line of questions, fear not, dear marketer.

Brainstorming 100

Brainstorming Sales Marketing Marketing 100

Similarweb

APRIL 20, 2021

But here’s the thing, coaches have an overarching plan. A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. In this guide, you’ll learn how to do both.

Win 98

Win Marketing Marketing IT 98

Zoominfo

MAY 14, 2020

But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. The best part?

Intelligence 162

Intelligence Intelligence Predictive Analytics Profiling 162

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing.

Marketing 255

Marketing Marketing Education Sales 255

Tinuiti

DECEMBER 22, 2023

Focus on the foundations of what a retail media network is to guide you. Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. Today, this includes digital marketing as well. And…it hasn’t stopped.

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

Focus on the foundations of what a retail media network is to guide you. Retail media networks are retailer-owned advertising spaces that allow marketers to purchase relevant digital ad space powered by the respective retailer’s first-party data insights. Today, this includes digital marketing as well. And…it hasn’t stopped.

Retail 130

Retail Commerce Sales Security 130

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Sales 193

Sales Sales Enablement Marketing Marketing 193