Similarweb

SEPTEMBER 13, 2021

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. Source: Think with Google. What is keyword mapping and why is it important? How to do SEO keyword mapping .

Benchmarking 94

Benchmarking Competitive Research Market Intelligence 94

Similarweb

SEPTEMBER 14, 2021

How PPC works is simple: Every time there’s an ad spot on a search engine results page (SERP) for a keyword, an auction automatically takes place for that specific keyword. . Interested businesses then bid to appear for that keyword. Typically, those who click on ads are further into the buyer journey or sales funnel.

Research 52

Research Win Competitor Analysis Sales 52

Zoominfo

SEPTEMBER 10, 2018

Since the advent of the search engine, SEO tactics have been in a constant state of evolution. Fortunately—or unfortunately, depending who you ask—it’s no longer enough to rely on blog comments, keyword stuffing, and directory listings to get your content on the front page of Google search results. Let’s jump into it.

Algorithm 133

Algorithm Brainstorming Analysis Research 133

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. Their focus on this very long tail of small businesses, complements the enterprise, mid-market, and small business coverage already included in ZoomInfo. About EverString.

Profiling 246

Profiling Intelligence Intelligence Sales 246

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. In a similar fashion, EverString brings another important piece of the puzzle.

Profiling 130

Profiling Sales Commerce Intelligence 130

Similarweb

DECEMBER 16, 2020

When you move a page to a new URL, you need to instruct search engines such as Google and Bing on how to treat that move. A 301 redirect lets search engines know that you permanently moved your content to a new URL. You can see why this is critical for your search marketing. A term formed in the paid search sphere.

Marketing 98

Marketing Marketing KPI Algorithm 98

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. Keep reading! Team Collaboration. Market Intelligence.

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178